Afternoon kaffeeklatsch

April 26, 2007
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What better way to wake you up on a rainy Thursday than with a little coffee news? Here goes:
  • Borders plans to transform its coffee shop and cafe downtown into a Seattle's Best Coffee, which is set to open in July. Other Borders locations probably will follow suit. Seattle's Best is owned by Starbucks.
  • Starbucks plans to add a new coffee shop along Madison Avenue near Southport Road on the south side. The chain filed plans for the 1,775-square-foot store yesterday.
  • Dunkin Donuts filed plans today for a new, 2,100-square-foot location on the northwest side at 1216 West 86th St., near Ditch Road.
    • Interesting, I didn't realize Starbucks had bought Seattle's Best but wiki tells me it happened way back in '03. Seems strange that Starbucks wouldn't just rebrand all the Seattle's Best shops as Starbucks given that the brand is outrageously stronger. Maybe they're just trying to keep up the illusion of competition...
    • Have you been to a Borders lately? The only Borders cafe in the area that has not yet converted to Seattle's Best Coffee is the one in the downtown store. There were issues with the remodel vs. the historic preservation of the cafe area, so they shelved it until they could reach a compromise.

      The other stores had their remodels last summer, and have been operating under the SBC brand since then.
    • Good information, Kaj. Thanks.
    • Borders has Seattle's Best and Barnes and Nobles has Starbucks

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