IBJNews

2014 Forty Under 40: Amanda Heckert

Lou Harry
February 1, 2014
Back to TopCommentsE-mailPrintBookmark and Share
heckert_amanda_1col.jpg  (IBJ Photo/Aaron P. Bernstein)

Major mistake: The daughter of a broadcast journalist, Heckert majored in advertising at the University of South Carolina. “It was time to graduate and I thought, ‘This isn’t what I want to do for the rest of my life.’” She applied for an editorial internship at Atlanta magazine (an Emmis publication), although she admits to being naïve about the business. “The first thing they said was, ‘Can you send clips?’ I had to look up what ‘clips’ were.”

Generalizing: Heckert knew from the start she had found her calling in regional magazines. “I loved that it was general interest,” she said. “One day you could be trying out cupcakes and the next day you’re looking at court filings.” Another Atlanta publication, Newcomer, offered her an editing job. “I was in charge of doing just about everything except selling and designing. It was a crash course in how to put out a magazine.”

Storming Atlanta: She took a risk on returning to Atlanta magazine to fill in while an editor was on maternity leave. That editor didn’t return, opening up a full-time spot for her. When the top editorial job opened at Atlanta’s sister publication, Indianapolis Monthly, Heckert moved north.

AGE 32
Hometown: Inman, S.C. (“Imagine cow pastures,” Heckert said.)

Family: husband, Justin

Atlanta versus Indy: “Atlanta always had so much going on—it’s the city that’s too busy to hate. But I feel like it was maybe not as hungry as Indianapolis feels right now. It’s an exciting time here.” With one caveat: “I’ll be honest,” she said. “Coming from the South, this cold is killing me.”

Staying relevant: Atlanta, Heckert noted, is a transient place. In Indianapolis, there are so many people who know the city. “To stay relevant, you have to be able to surprise them and make them look at things differently. Our challenge is to continue to engage people when there is less and less free time. Magazines tend to be things you read in your spare time. And we really have to make it worth their time.”

The question she’s most often asked: “What restaurant should I try?”•

ADVERTISEMENT

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. In reality, Lilly is maintaining profit by cutting costs such as Indiana/US citizen IT workers by a significant amount with their Tata Indian consulting connection, increasing Indian H1B's at Lillys Indiana locations significantly and offshoring to India high paying Indiana jobs to cut costs and increase profit at the expense of U.S. workers.

  2. I think perhaps there is legal precedence here in that the laws were intended for family farms, not pig processing plants on a huge scale. There has to be a way to squash this judges judgment and overrule her dumb judgement. Perhaps she should be required to live in one of those neighbors houses for a month next to the farm to see how she likes it. She is there to protect the people, not the corporations.

  3. http://www.omafra.gov.on.ca/english/engineer/facts/03-111.htm Corporate farms are not farms, they are indeed factories on a huge scale. The amount of waste and unhealthy smells are environmentally unsafe. If they want to do this, they should be forced to buy a boundary around their farm at a premium price to the homeowners and landowners that have to eat, sleep, and live in a cesspool of pig smells. Imagine living in a house that smells like a restroom all the time. Does the state really believe they should take the side of these corporate farms and not protect Indiana citizens. Perhaps justifiable they should force all the management of the farms to live on the farm itself and not live probably far away from there. Would be interesting to investigate the housing locations of those working at and managing the corporate farms.

  4. downtown in the same area as O'malia's. 350 E New York. Not sure that another one could survive. I agree a Target is needed d'town. Downtown Philly even had a 3 story Kmart for its downtown residents.

  5. Indy-area residents... most of you have no idea how AMAZING Aurelio's is. South of Chicago was a cool pizza place... but it pales in comparison to the heavenly thin crust Aurelio's pizza. Their deep dish is pretty good too. My waistline is expanding just thinking about this!

ADVERTISEMENT