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  1. Does the IBJ have any fact to backup their assertion that Steak n Shake is changing their branding? Or are trying to compete with the Star on how many stories they can get incorrect??

  2. The NCAA has the authority to sanction an entire school if a single player is caught receiving unauthorized gifts. In the case of Penn State an assistant coach was sentenced to life in prison after being convicted of numerous felonies on campus, and members of the administration have been charged with covering it up. To suggest that the NCAA had no reason to get involved is laughable.

  3. This image is of a trade show booth, not a retail store. I'm sure no one in their branding brain trust would really make their retail stores look like a second-label jeans brand from JCPenney. I would bet it's done at way so attendees know the ownership of the updated concept. (I have to say, tho, glad they appear to be losing affinity to the 50's drive-in idiom they were toying with post-Young & Laramore...)

  4. I absolutely love the new sign. I've hated Steak N Shake for years now, but this new sign will make me eat there frequently!

  5. The idea that Indiana needs to look outside their border for an architect (such as from NYC) is laughable at best and mostly insulting to the quality designers that live and work in Indiana. Well designed sophisticated building ideas are produced every day by architecture firms in and around Indy, but far too often they are deemed too expensive or too outside the perceived "norm" to be fully realized. An architect has a responsibility to the society/community they are working within to deliver well designed, sustainable buildings. However they are also responsible to the owner of the property to deliver a design that a) the owner wants to pay for b) the owner themselves likes and approves and c) is economically responsible. Unfortunately these two masters do not always see eye to eye and you end up with a watered down version of a great design or a cheapest-per-square-foot building that looks exactly like every other development.

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