Utility fund-raising effort takes heat for opt-out strategy: Critics say customers should be asked if they want to contribute to Operation Round Up-or any charity

The concept is a noble one: By rounding their bills up to the nearest dollar, utility customers can turn pennies into a philanthropic windfall for a worthy cause. Indeed, Operation Round Up programs at nearly 250 electric cooperatives nationwide-including 22 in Indiana-have collected more than $50 million for charity since the fund-raising effort began in 1989. But some observers question the method most participating utilities use to get their members involved. Rather than being asked to give, residential and commercial...

 

You have accessed IBJ.com Premium online content

IBJ.com Premium online content is identified by locked premium or unlocked premium symbol to the right of the headline. Access to all IBj.com Premium online content requires a paid IBJ.com Premium subscription and the subscriber to be logged in using their email and password. See subscription options below.

Log In if you are a subscriber to IBJ.com Premium Online

...Or choose the IBJ subscription that's right for you:

7 Day Subscription

$4.95 per week

IBJ.com
Premium online

Order Now
   

1 Year Subscription

$1.25 per week

IBJ.com
Premium online

Order Now
 

1 Year Subscription

$1.52 per week

IBJ Print
only

Order Now

 

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
ADVERTISEMENT