IBJNews

Local ad agency wins Scotts account

Back to TopCommentsE-mailPrintBookmark and Share

Indianapolis advertising agency Young & Laramore announced on Monday it has won the national ad account for Marysville, Ohio-based Scotts LawnService, a unit of lawn-and-garden products giant Scotts Miracle-Gro Co.

Financial terms of the deal were not disclosed.

“This win is a testament to our growing national brand portfolio and our ability to serve clients with a unique, insight-driven approach that can be applied across any marketing channel,” Young & Laramore President Tom Denari said in a prepared statement.

Y&L will handle national advertising for Scotts LawnService, including radio, print, direct-mail and digital.

Scotts Miracle-Gro Co. has about 6,800 workers worldwide. It earned $204.1 million on $3.1 billion in revenue in its latest fiscal year.

With 46 employees, Y&L is the city's third-largest ad agency, according to IBJ statistics. It had local billings of $35.1 million in 2009.

The Scotts deal continues Y&L’s rebound from the loss of one of its biggest clients, Steak n Shake restaurants, in late 2008.

About a year ago, the agency recaptured the account of Columbus, Ohio-based Stanley Steemer, the nation’s largest flooring and upholstery cleaning company.

Y&L had the Stanley Steemer account from 2003 to 2005, when Stanley shifted its business to Dallas-based The Loomis Agency without a review. During its three-year run with Stanley Steemer, Y&L put together an award-winning campaign, including nabbing an Effie, one of the industry’s highest honors.

Other Y&L clients include Delta Faucet Co. and the Indianapolis Convention & Visitors Association.

 

 


 

ADVERTISEMENT

  • Local Impact?
    Let's hope Y&R realizes the wealth of local acting talent when it comes to these national accounts. Lots of local talent could certainly use the work!!

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
ADVERTISEMENT