2011 Forty Under 40: Joy Fischer

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About me...
Joy Fischer
Director of marketing and communications
Ice Miller LLP
Web sites:
Social media:
On my hip:
Most-used apps:
Google Maps
Favorite stuff:
Books, including "My American Journey: An Autobiography" by Colin Powell; movies, including "Saving Private Ryan" and "A River Runs Through It;" TV shows, including "Seinfeld" and "The Office;" and the Meridian Kessler, Broad Ripple and Village Farms neighborhoods

Among Joy Fischer’s favorite projects as director of marketing and communications for law firm Ice Miller LLP is spearheading an annual survey of Indiana CEOs.

Started in 2007 with Butler University and “Inside Indiana Business,” the project picks the brains of Indiana business leaders to learn where they think the state is headed, how competitive it is and what the state might need to improve on.

Fischer became acquainted with Ice Miller in 2006 when she had a public relations consulting business. In 2007, she closed her business and joined the firm full time.

“It’s a very woman-friendly workplace, which goes back to the firm’s founders,” she said. In addition to handling media relations, she manages sponsorships, the website, advertising, corporate listings and crisis communications for the general corporate firm, which celebrated its 100th anniversary in 2010.

A Michigan native and University of Michigan graduate, she found her way to Indianapolis in 1996 working for the American Legion National headquarters. It would prove to be a defining time in her career.

“Having the opportunity to work with veterans in general is an inspiring experience,” she said.

While helping Medal of Honor recipients draft testimony concerning a flag protection amendment, she was struck by their commitment to their cause. The experience “redefined for me the definition of a hard worker” to include not just success in a profession, but involvement in one’s community, as well.

Since then, Fischer has been involved in numerous local organizations, from the Indianapolis Tennis Championships to the 2012 Super Bowl Committee as volunteer co-chairwoman of a communications committee, to Giving Sum, a volunteer and grant-making organization. She also worked on Democrat Terry Curry’s successful campaign for Marion County prosecutor.

Juggling work, outside activities and raising two young children would not be possible without a supportive, involved husband, she said.

“I talk to my children about what I do,” she said.

“I find that a lot of what I do in my professional life—communication—is just as important in my personal life.”•


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  1. With Pence running the ship good luck with a new government building on the site. He does everything on the cheap except unnecessary roads line a new beltway( like we need that). Things like state of the art office buildings and light rail will never be seen as an asset to these types. They don't get that these are the things that help a city prosper.

  2. Does the $100,000,000,000 include salaries for members of Congress?

  3. "But that doesn't change how the piece plays to most of the people who will see it." If it stands out so little during the day as you seem to suggest maybe most of the people who actually see it will be those present when it is dark enough to experience its full effects.

  4. That's the mentality of most retail marketers. In this case Leo was asked to build the brand. HHG then had a bad sales quarter and rather than stay the course, now want to go back to the schlock that Zimmerman provides (at a considerable cut in price.) And while HHG salesmen are, by far, the pushiest salesmen I have ever experienced, I believe they are NOT paid on commission. But that doesn't mean they aren't trained to be aggressive.

  5. The reason HHG's sales team hits you from the moment you walk through the door is the same reason car salesmen do the same thing: Commission. HHG's folks are paid by commission they and need to hit sales targets or get cut, while BB does not. The sales figures are aggressive, so turnover rate is high. Electronics are the largest commission earners along with non-needed warranties, service plans etc, known in the industry as 'cheese'. The wholesale base price is listed on the cryptic price tag in the string of numbers near the bar code. Know how to decipher it and you get things at cost, with little to no commission to the sales persons. Whether or not this is fair, is more of a moral question than a financial one.