IBJNews

Giant Super Bowl ads set to adorn downtown buildings

Back to TopCommentsE-mailPrintBookmark and Share

Downtown building owners are set to cash in on the upcoming Super Bowl by selling space for massive temporary advertisements.

The first two temporary signs up for city approval would hang on the north and south façades of the 12-story Pan Am Plaza office building at 201 S. Capitol Ave.

Advertising giant CBS Outdoor has applied for permits for the 4,000-square-foot, 3-story-tall signs, which would advertise Frito Lay and Pepsi products, said Kate Johnson, a spokeswoman for the city's Department of Code Enforcement.

The office buildings surrounding Monument Circle are another likely target for Super Bowl advertisers. Sponsor billboards appeared on a couple of the buildings during the NFL Kickoff event in 2007, the season following the Colts' Super Bowl win.

The owners of more than a dozen buildings within a downtown "Clean Zone"—a designated area where the city is allowing temporary signage for NFL sponsors—have partnered with the local consulting firm Mattison Corp. to seek bidders for their space.

Among the buildings up for bid: the Majestic Building at the corner of Pennsylvania and Maryland streets; the Harness Factory Lofts at Pennsylvania and Georgia streets; and the home of Claddagh Irish Pub at 234 S. Meridian St.

Mattison launched an auction for the advertising spaces this week that is scheduled to run through Dec. 16. The deadline for building owners to add their structures to the list is Thursday.

Only official Super Bowl sponsors will be allowed to bid, and building owners can reject bids if the sponsor is a competitor of a building tenant. The ads would remain for a period of 10 days including game day, Feb. 5.

Mattison partner Chris Price predicted the sale could net the 17 or so building owners he represents a total of $1.5 million.

ADVERTISEMENT

  • Sad . . . and DISGUSTING
    Yeah. Yeah. I know. The signs will bring money to Indy, and so on. But I believe that the signs are unfortunate. I am sure I will find them commercially intrusive, even obscene. So when are we going to "sell" downtown Indy as "The NFL Center of the World--Sponsored by Frito Lay and Pepsi"? And, yes, we will need an advertising slogan to boot. How about "Come to Indy to tackle all your problems!" Geesh.

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. By Mr. Lee's own admission, he basically ran pro-bono ads on the billboard. Paying advertisers didn't want ads on a controversial, ugly billboard that turned off customers. At least one of Mr. Lee's free advertisers dropped out early because they found that Mr. Lee's advertising was having negative impact. So Mr. Lee is disingenous to say the city now owes him for lost revenue. Mr. Lee quickly realized his monstrosity had a dim future and is trying to get the city to bail him out. And that's why the billboard came down so quickly.

  2. Merchants Square is back. The small strip center to the south of 116th is 100% leased, McAlister’s is doing well in the outlot building. The former O’Charleys is leased but is going through permitting with the State and the town of Carmel. Mac Grill is closing all of their Indy locations (not just Merchants) and this will allow for a new restaurant concept to backfill both of their locations. As for the north side of 116th a new dinner movie theater and brewery is under construction to fill most of the vacancy left by Hobby Lobby and Old Navy.

  3. Yes it does have an ethics commission which enforce the law which prohibits 12 specific items. google it

  4. Thanks for reading and replying. If you want to see the differentiation for research, speaking and consulting, check out the spreadsheet I linked to at the bottom of the post; it is broken out exactly that way. I can only include so much detail in a blog post before it becomes something other than a blog post.

  5. 1. There is no allegation of corruption, Marty, to imply otherwise if false. 2. Is the "State Rule" a law? I suspect not. 3. Is Mr. Woodruff obligated via an employment agreement (contractual obligation) to not work with the engineering firm? 4. In many states a right to earn a living will trump non-competes and other contractual obligations, does Mr. Woodruff's personal right to earn a living trump any contractual obligations that might or might not be out there. 5. Lawyers in state government routinely go work for law firms they were formally working with in their regulatory actions. You can see a steady stream to firms like B&D from state government. It would be interesting for IBJ to do a review of current lawyers and find out how their past decisions affected the law firms clients. Since there is a buffer between regulated company and the regulator working for a law firm technically is not in violation of ethics but you have to wonder if decisions were made in favor of certain firms and quid pro quo jobs resulted. Start with the DOI in this review. Very interesting.

ADVERTISEMENT