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Indy airport helping city make strong first impressions

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The Indianapolis International Airport Authority and Indianapolis Super Bowl Host Committee know first impressions matter.

So they've hung Super Bowl-themed welcome signage at the city's 4-year-old airport terminal, deployed an army of Host Committee and Airport Ambassador volunteers to offer a personal greeting to arriving Super Bowl visitors, added new seating and additional wireless Internet capacity, and leased space for a massive temporary Lids Locker Room store offering NFL-licensed gear.

Indianapolis International Airport - Super Bowl XLVI(IBJ Photo/ Cory Schouten)

So far, so good.

ESPN's Colin Cowherd raved about the airport on his morning radio show, calling it the best he's seen.

And Fox Sports contributor Peter Schrager noted on Twitter, "The way every NFL writer is gushing about Indianapolis you'd think they were giving out free massages at the airport."

Not quite, but close.

"The airport is visitors' first and last impression of this city, and it's having the impact we'd hope it would have," said Chris Gahl, spokesman for the Indianapolis Convention & Visitors Association. "Visitors are first impressed by the reduced taxi times from the runway to the terminal. Then they're telling us they are wowed by the convenient layout of the terminal, the architecture and the art exhibits."

Local restaurants at the airport including Harry & Izzy's and Shapiro's are making a particularly strong impression, he said.

And it's not just the $1 billion terminal that's scoring points.

The Airport Authority has brought on extra staff members and volunteers to welcome an estimated additional air-traffic load of 40,000 people, including those on 75 extra commercial flights and at least 60 charter flights. About 700 additional private planes are expected at local airports this week.

Airline staffers are making special welcome announcements upon landing in Indianapolis. Banners greet arriving passengers, with, "Welcome to Indianapolis" and "Super Bowl has arrived." Official Super Bowl beer sponsor Bud Light offers its own welcome on a massive banner hanging above the elevators to baggage claim.

"We wanted to really make the airport our welcome mat, and all the things happening out there really sets the tone for what's going on downtown," Gahl said.

The plaza between concourses is full of temporary kiosks and the massive Lids Locker Room store that's three times the size of the homegrown chain's traditional mall shops.

Another feather in the city's cap: The years-long reconstruction of the interstates 465 and 70 interchange is finally complete, giving visitors a smooth ride into downtown and an impressive view of a skyline bookended by JW Marriott and Lucas Oil Stadium.

Along the way, a billboard next to a giant checkered flag welcomes fans to the "Epicenter of Awesome".

"The visitor feedback has been tremendous so far," said John Dedman of the Super Bowl Host Committee. "People have given us a lot of overwhelmingly positive comments about the airport, city, hotels and other amenities."

But the busiest time for the airport won't arrive until after the clock runs out on Super Bowl XLVI late Sunday night. Passengers tend to trickle in upon arrival for the Super Bowl, but they leave all at once.

The Airport Authority is encouraging passengers to arrive three hours early and are opening counters at 3 a.m. the morning after the Super Bowl to accommodate early-departing crowds. The Transportation Security Administration is bringing in extra staff to open two extra screening lanes at each concourse.

And good news for fans of whichever team wins the big game: Licensed gear featuring the winning team will arrive in time for departing fans to spend a few final dollars in the Circle City.

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  • WOW !!
    From the Airport to Downtown, Indy looks GREAT. The folks that live here should be Proud!!
  • Welcome To Indy
    JC,

    Your right.

    It would be better if they gave everyone a beer when they arrived!
  • The Bud Light banner, really?
    I can't believe the Bud Light banner ... and ADVERTISEMENT ... gets mention as something positive in terms of creating a welcoming atmosphere at the airport.

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  1. Now if he'd just stay there...

  2. Daniel - what about the many US citizens who do NOT follow what the Bible teaches? The Hindus, Jews, Muslims and others who are all American citizens entitled to all rights as Americans?? This issue has NOTHING to do with "What the Bible says..." Keep all Churches separate from State! Pence's ongoing idiocy continues to make Indiana look like a backwards, homophobic state in the eyes of our nation. Can't we move on to bigger issues - like educating our kids?

  3. 1. IBJ should link to the referenced report. We are in the age of electronic media...not sharing information is lazy. Here is a link http://www.in.gov/gov/files/Blue_Ribbon_Panel_Report_July_9_2014.pdf 2. The article should provide more clarity about the make-up of this panel. The commenters are making this item out to be partisan, it does not appear the panel is partisan. Here is a list of the panel which appears to be balanced with different SME to add different perspectives http://www.in.gov/activecalendar/EventList.aspx?view=EventDetails&eventidn=138116?formation_id=189603 3. It suggests a by-pass, I do not see where this report suggests another "loop". 4. Henry, based on your kneejerk reaction, we would be better off if you moved to another state unless your post was meant as sarcasm in which case I say Well Done. 5. The article and report actually indicates need to improve rail and port infrastructure in direct contradiction to Shayla commentary. Specifically, recommendation is to consider passenger rail projects... 6. People have a voice with their elected officials. These are suggestions and do not represent "crony capitalism", etc. The report needs to be analyzed and the legislature can decide on priorities and spending. Don't like it, then vote in a new legislature but quit artificially creating issues where there are none! People need to sift through the politics and provide constructive criticism to the process rather than making uninformed comments in a public forum based on misinformation. IBJ should work harder to correct the record in these forums when blatant errors or misrepresentations are made.

  4. Joe ... Marriage is defined in the Bible ... it is mentioned in the Bible often. Marriage is not mentioned once in the US or Indiana Constitution ...

  5. Daniel - Educate me please: what does the Bible have to do with laws? If the government wasn't in the business of marriage to begin with, then it wouldn't have to "define" marriage at all. Marriage could be left as a personal, religious, or otherwise unregulated action, with no ties to taxes, legal status, etc. Then people could marry whomever they want, and all this silliness would go away. Remember to vote Libertarian in November.

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