Hoosier Lottery hires ad agency for creative work

Back to TopCommentsE-mailPrintBookmark and Share

The Hoosier Lottery has hired Mortenson Safar Kim as its new creative advertising agency of record, the lottery announced Wednesday.

Financial terms of the deal with the agency, formerly known as Meyer & Wallis, were not disclosed.

The Hoosier Lottery spent $10.2 million on advertising in the fiscal year ended June 30. Nine Indiana agencies were invited to bid on the account.

Previously, creative work was split between Boyden & Youngblutt of Fort Wayne and Mortenson Safar Kim, which has offices in Indianapolis and Milwaukee.

Mortenson Safar Kim will be responsible for all traditional and digital advertising supporting Hoosier Lottery products and the Hoosier Lottery brand.

 “We were very impressed with Mortenson Safar Kim throughout the selection and evaluation process,” said Jessica Powell, vice president of marketing for lottery manager Gtech Indiana, in a prepared statement. “We chose them because they have a deep understanding of Hoosier values and grasp the statewide, regional and local fabric of Indiana community life."

Officials for Providence, R.I.-based Gtech Corp., which struck a 15-year management contract with the Indiana Lottery Commission on Oct. 12, have promised to increase marketing for the Hoosier Lottery.

Mortenson Safar Kim serves a wide variety of clients in the retail, banking and health care industries. Chris Mortenson, the agency’s CEO, acquired majority ownership in 2007. In April 2008, Shannon Safar joined the firm as president. The agency recently moved into new offices in the Broad Ripple area.


  • What a joke
    Understand Hoosier values? Too funny. They have an Indianapolis office staffed with one person so it appears they're an Indiana agency. If Hoosier values include dishonesty and deceit then yes, they're certainly a part of the fabric of the community.
  • Hoosier Values?
    Are Hoosier values consistent with taking advantage of the poor; lottery players that play the game hoping for a fair shake? Bring back the Hoosier lottery television show. Show us the numbers being drawn for each draw like other state's that provide a fair game for their citizen's. We don't want to play against computers as the do at the casino, playing against a computerized setup is not only very unfair but you are cheating your "Hoosier Value" citizens who try day in and day out to win a little money, you have actually changed the game and put into play a game that many people don't even understand the impact and consequences of trying to win a game playing against a computer. I know you can loosen the setting and tighten it up as well where no one can win. I believe someone needs to investigate and prove to the public that the Governor has you and your secret accounting methods ripping off the very people you are serving, most the poorer citizens, in the state of Indiana. Phillip Sebree
  • Pigs at the trough
    One can not help but wonder how much the principals of this firm contributed to Republican election coffers. There seems to always be a profiteering element to these deals.
  • Bid Rigging
    U.S. Attorney’s Office and Working Group to Aggressively Investigate, Prosecute Indiana Public Corruption Cases http://www.wthitv.com/dpp/news/local/Working-Group-forms-to-end-corruption#.UNDFQrZ5gxc FBI Press Release: http://www.fbi.gov/indianapolis/press-releases/2012/hogsett-announces-formation-of-federal-state-public-corruption-working-group

Post a comment to this story

We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
You are legally responsible for what you post and your anonymity is not guaranteed.
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
Subscribe to IBJ
  1. I am a Lyft driver who is a licensed CDL professional driver. ALL Lyft drivers take pride in providing quality service to the Indianapolis and surrounding areas, and we take the safety of our passengers and the public seriously.(passengers are required to put seat belts on when they get in our cars) We do go through background checks, driving records are checked as are the personal cars we drive, (these are OUR private cars we use) Unlike taxi cabs and their drivers Lyft (and yes Uber) provide passengers with a clean car inside and out, a friendly and courteous driver, and who is dressed appropriately and is groomed appropriately. I go so far as to offer mints, candy and/or small bottle of water to the my customers. It's a mutual respect between driver and passenger. With Best Regards

  2. to be the big fish in the little pond of IRL midwest racin' when yer up against Racin' Gardner

  3. In the first sentance "As a resident of one of these new Carmel Apartments the issue the local governments need to discuss are build quality & price." need a way to edit

  4. As a resident of one of these new Carmel Apartments the issue the local governments need to discuss is build quality & price. First none of these places is worth $1100 for a one bedroom. Downtown Carmel or Keystone at the Crossing in Indy. It doesn't matter. All require you to get in your car to get just about anywhere you need to go. I'm in one of the Carmel apartments now where after just 2.5 short years one of the kitchen cabinet doors is crooked and lawn and property maintenance seems to be lacking my old Indianapolis apartment which cost $300 less. This is one of the new star apartments. As they keep building throughout the area "deals" will start popping up creating shoppers. If your property is falling apart after year 3 what will it look like after year 5 or 10??? Why would one stay here if they could move to a new Broad Ripple in 2 to 3 years or another part of the Far Northside?? The complexes aren't going to let the "poor" move in without local permission so that's not that problem, but it the occupancy rate drops suddenly because the "Young" people moved back to Indy then look out.

  5. Why are you so concerned about Ace hardware? I don't understand why anyone goes there! Every time ive gone in the past, they don't have what I need and I end up going to the big box stores. I understand the service aspect and that they try to be helpful but if they are going to survive I think they might need to carry more specialty parts.