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City’s tourism agency reports strong 2012

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Almost a year has passed since Indianapolis hosted the Super Bowl, but the benefits the city’s convention and tourism industry received from the exposure should be felt for years to come.

That’s the forecast from Visit Indy, the agency formerly known as the Indianapolis Convention and Visitors Association, which was set to hold its annual meeting Wednesday afternoon.

“2012 was a benchmark year for Indianapolis’ tourism industry,” Visit Indy CEO Leonard Hoops said in a prepared before the meeting. “But with our convention center expansion opening and the Super Bowl now a part of our past, our industry and civic leaders must work even harder to maintain our tourism momentum.”

Among Visit Indy’s highlights for 2012:

— booking 770,000 "future" hotel room nights, besting its goal of 750,000. Future room nights are hotel stays booked for upcoming years. The agency has set a goal of booking 780,000 future room nights this year.

— logging 3.1 million “lead” room nights, topping its goal of 2.4 million. “Lead” room nights are taken from organizations that have expressed interest in hosting a convention in the city but have not officially booked it.

— attracting 8.2 million overnight leisure visitors, up from 7.5 million in 2011.

— drawing a record 7 million visits to its Web site.

More than 1.1 million people poured into downtown Indianapolis for Super Bowl festivities in the 10 days leading up to the big game, held Feb. 5 at Lucas Oil Stadium.

The game and surrounding festivities produced a direct economic impact of $176 million, according to a Rockport Analytics study commissioned by the Indianapolis Super Bowl Host Committee.

 

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  • Not overnighters
    What's skewed? A major chunk of the 1.1 million Super Bowl visitors came from central Indiana to see the Super Bowl Village and did not spend the night.
  • Less people?
    So there was an increase of 700,000 overnight leisure visitors but 1.1 million people here for the Super Bowl. So without the Super Bowl would there have been a decrease of 400,000 people? Seems like numbers are getting skewed here.
  • Results Matter
    Someone needs to take a closer look at Visit Indy. The long established goal has always been to reach 800,000 room nights per year. (That was 3 years ago) Visit Indy sounds like the IEDC that counts promises not actual results.

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  1. Saw the Indy Men's Chorus "Music of Gilbert & Sullivan" at the Indiana Historical Society on Sunday evening.

  2. Temporary workers are not "tools" they are people and companies that keep large amounts of temp staff are cheating.

  3. I miss having them around. I hope one of their stores is in the general Meridian/86th Street area. I will make good use of it.

  4. The Fringe! Plus, the simple fact that there are so many local faves in such close proximity to each other.

  5. I remenber, watching the toll road, being built, through South Bend, when I was 10 years old. I believe, back then that it was estimated, that the toll road, would be paid for in 20 years and then it would be free. I am now 71, what happened? Since the power is in the people, by that, I mean that, we the people are in total control of everything. I, suggest that no one ever use the toll road again, let it go broke. We the people can control the price of everything, from groceries to gas, if we would just do it. If we don't pay the asking price, the sellers will lower the price and if we wait awhile, they will lower the price to what we accept as reasonable. I would like to know why a highway like interstate 94, is so well maintained, a much better highway, than the toll road, but has no tolls. I would also like to know why, a sitting governor, with a term limit, maximum of eight years, can lease, public property, for 75 years. Even though I have transponders in both of my trucks and will not be affected by the increase, I have been and will contine to avoid using the toll road. I make many trips from northern Indiana to Chicago, every year, and I prefer the better highway, I94!

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