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$225M Westfield project in works

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Just south of Westfield’s massive work-in-progress youth sports megaplex, across a stretch of 186th Street that didn’t exist six months ago, lies a $225 million field of dreams.

Developer Steve Henke’s vision for Grand Park Village is indeed grand: a 20-acre lake surrounded by an East Coast-style boardwalk lined with restaurants and shops. He sees a carousel at one end of the lake and a Ferris wheel at the other— with a beach, mini marina and watering hole in between.

“Westfield is now in the entertainment business,” Henke said, referring to the 400-acre Grand Park Sports Campus project he is overseeing across the street." That’s our industry, and it means this whole area is ripe for commercial development.”

rop-westfield-jump-052713-15col.jpg Real estate experts say the village will likely have to prove its popularity before attracting retail and restaurants such as this rendering envisions. (Rendering courtesy of Henke Development Group)

Henke Development’s plans for the 220-acre Grand Park Village mixed-use project, approved by the Westfield City Council late last year, call for more than 1,000 attached housing units, plus plenty of office and commercial space.

But Henke expects the hospitality-focused Lake Village at its core to come together first as the traveling hordes begin showing up for baseball and soccer tournaments on Grand Park’s athletic fields.

Youth sports are big business nationally, and Westfield’s $42 million complex just west of U.S. 31 is an attempt to capture a slice of that pie.

When it opens next spring, the publicly funded sports campus will be the largest of its kind in the United States, featuring 26 baseball diamonds and 31 soccer fields. Private users are planning indoor soccer and baseball facilities, making the park more of a year-round draw.

Early tournament registrations already have caused officials to nearly double first-year visitor projections to 400,000, said Westfield Mayor Andy Cook, a key architect of the city’s sports campus economic development strategy.

“The idea is that if we as a city invest public money in creating an environment conducive to doing business, the private sector will invest in our city,” Cook said, likening it to the financial incentives other communities dangle to attract companies. “We’re going about it differently.”

And the gamble is already paying off, he said. Carmel-based Mainstreet Property Group is wrapping up construction of a $16 million rehabilitation and senior-care facility on seven acres in Grand Park Village. Wellbrooke of Westfield is set to open in July.

Company CEO Zeke Turner said the location was perfect for Mainstreet, which wants its facilities to be a “vibrant part of society.” Residents of the 67,000-square-foot Wellbrooke community—which looks more like a ski lodge than an assisted-living facility—will benefit from their proximity to Grand Park, he said, and any other Village businesses that come along.

“We’re on a little bit of an island now,” Turner said. “But as a visionary company, sometimes you have to go out a little bit on a limb. A couple years from now, people are going to be sitting there on the lake, with the Monon behind them, and grandchildren running all over the place.”

A planned extension of the Monon Trail north to 191st Street will cut through Grand Park Village, Henke said, giving rise to the idea of a bicycle hub along the recreational path. He said he already has heard from local bike shops interested in running sales and rental operations there.

westfield-map.gifHenke, 62, is a development veteran whose resume includes The Bridgewater golf community along Gray Road in Westfield and the burgeoning Bridgewater Marketplace retail center nearby, which is anchored by a Walgreens drugstore. (More notably, it’s also home to popular restaurant The Local Eatery & Pub.)

Construction on Throgmartin-Henke Development’s Bridgewater neighborhoods started in 2002; 400 high-end homes are in place, and another 129 are in the works.

Henke also is the patriarch of a youth sports family—and a former president of both the Carmel Dads Club and the Indiana University Varsity Club—who has visited dozens of venues nationwide.

Traveling teams often bring families along for the ride, he said, and frequently have hours to kill between games. It’s also not unusual for tournaments to be held on multiple fields miles apart, and for hotels to be even farther away.

All of which spells opportunity to Henke.

“They’re looking for activities, entertainment,” he said. “Families will be able to walk over to Grand Park Village—and we’ll have fun transportation, like pedal taxis and shuttles—to play mini golf or go bowling or get something to eat.”

So which comes first, the soccer moms or the mini golf? Score one for the sports fans.

Major retailers are unlikely to commit to the Village project until they can see actual attendance figures for Grand Park, said local broker Ross Reller of Colliers International.
 

rop-westfield-052713-15col.jpg Developer Steve Henke’s Grand Park Sports Campus, across the road from his planned Grand Park Village, has the beginnings of roads and ball fields a year before its opening.(IBJ photo/Perry Reichanadter)

“They want to see real numbers: rooftops, traffic counts, population density,” he said. “Nobody wants to be a pioneer.”

Although Henke said he has been talking with local business owners who are interested in the project, he expects it to take at least 10 years to fully develop the site.

Infrastructure work is under way and construction is likely to begin by the end of the year, but he doesn’t expect retail development to gain momentum until after the sports complex opens.

The state’s traffic-snarling overhaul of nearby U.S. 31 would be an additional obstacle, except for one thing: Highway contractors are expected to dig most of Grand Park Village’s lake in exchange for the dirt they need to build new overpasses and interchanges.

Scotty’s Brewhouse founder Scott Wise, who is always scouting sites for his Indianapolis-based family of restaurants, said he’s intrigued by the prospects at Grand Park Village given its location near an attraction in a growing community.

“It has great potential if it’s done right, if it’s done well,” Wise said, adding that he is considering the site as he weighs possible Hamilton County outlets for his growing chain.

Westfield doesn’t have a direct stake in the mixed-use project—its investment is across the street, the mayor said—but development at Grand Park Village will help diversify the city’s largely residential tax base, lessening the burden on homeowners.

“That’s why we’re doing Grand Park,” Cook said.

Henke hopes residents also frequent Lake Village retailers, describing them as an amenity for the community, too.

“Where else in Westfield can you eat at a restaurant overlooking a lake?” he asked.•

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  • More Sprawl Y'all
    Sprawl Baby, Sprawl!
  • Timing Looks Good
    Henke must be part Irish as success in endeavors like this are often more than just a good plan. It takes timing, cooperation from the community, and good luck. Looks like he has all three. You have to have things like this to stay vibrant. Nice job.

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  1. If I were a developer I would be looking at the Fountain Square and Fletcher Place neighborhoods instead of Broad Ripple. I would avoid the dysfunctional BRVA with all of their headaches. It's like deciding between a Blackberry or an iPhone 5s smartphone. BR is greatly in need of updates. It has become stale and outdated. Whereas Fountain Square, Fletcher Place and Mass Ave have become the "new" Broad Ripples. Every time I see people on the strip in BR on the weekend I want to ask them, "How is it you are not familiar with Fountain Square or Mass Ave? You have choices and you choose BR?" Long vacant storefronts like the old Scholar's Inn Bake House and ZA, both on prominent corners, hurt the village's image. Many business on the strip could use updated facades. Cigarette butt covered sidewalks and graffiti covered walls don't help either. The whole strip just looks like it needs to be power washed. I know there is more to the BRV than the 700-1100 blocks of Broad Ripple Ave, but that is what people see when they think of BR. It will always be a nice place live, but is quickly becoming a not-so-nice place to visit.

  2. I sure hope so and would gladly join a law suit against them. They flat out rob people and their little punk scam artist telephone losers actually enjoy it. I would love to run into one of them some day!!

  3. Biggest scam ever!! Took 307 out of my bank ac count. Never received a single call! They prey on new small business and flat out rob them! Do not sign up with these thieves. I filed a complaint with the ftc. I suggest doing the same ic they robbed you too.

  4. Woohoo! We're #200!!! Absolutely disgusting. Bring on the congestion. Indianapolis NEEDS it.

  5. So Westfield invested about $30M in developing Grand Park and attendance to date is good enough that local hotel can't meet the demand. Carmel invested $180M in the Palladium - which generates zero hotel demand for its casino acts. Which Mayor made the better decision?

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