Public broadcasters find cheaper, faster way to share content

Back to TopCommentsE-mailPrintBookmark and Share

Indiana’s public television viewers soon could tune into a wider diversity of programs produced around the state, including sports and live political forums.

A consortium of the state’s eight public television stations is building an Internet-based video streaming service that will allow them to share programs more cost effectively than using satellite uplinks. For example, stations have talked for years about wanting to share college and high school sporting events, said Roger Rhodes, executive director of the consortium.

Indiana Public Broadcasting Stations plans to complete the connections by the end of September, Rhodes said.

Currently, locally produced programs such as "Indiana Week in Review" are sent in a tape format via overnight mail to a Public Broadcasting System regional uplink center in Nebraska and then beamed down to individual stations. 

IPBS is spending just under $500,000 on equipment that can connect the stations over Indiana’s high-speed I-Light network. I-Light is a partnership of the state’s universities, state government and the private sector.

Being able to share programs at relatively low cost could make stations more likely to jointly carry live sports events or other programs of potential statewide interest—even a local festival. “I see a real opportunity to help boost in-state tourism,” Rhodes said.

The state’s nine public radio stations also will participate. For example, they could place on their websites video produced by various public television stations.

Producers from public television and radio stations around the state already have been talking about programming opportunities, said Alan Cloe, executive vice president of content services at WFYI-TV Channel 20 in Indianapolis.

Cloe imagines scenarios such as live forums that would allow citizens gathering at stations around the state to ask questions of legislators, for example. Or stations could co-produce a show, with each supplying a segment sent via the Internet.

“It has pretty much unlimited potential,” Cloe said of programming.

Linking the state’s public TV and radio stations via high-speed Internet has other potential value, such as in sharing business files. Rather than each station devoting personnel to ship a book or video to a donor, the shipping could be centralized.

The technology opens the door to other cost-saving concepts, such as centralizing master control operations.

Currently, each station has its own master control room. Given the frequent changes to broadcast technology, each station generally has to make significant equipment upgrades every three to five years, at a considerable expense. Such upgrades could be minimized if one station housed a centralized master control facility serving all the state’s public television stations.

Such a “central-casting” model is already underway in New York and Florida. Central-casting involving New York’s public television stations is expected to save $25 million in operating costs over the next decade, according to trade publication TVNewsCheck.

Consolidated master control is more common among commercial television stations. Rhode Island-based LIN Media, which owns WISH-TV Channel 8, has a master control facility at the Indianapolis station responsible for feeding several LIN stations in the Midwest.

“Through a shared facility, each station could maintain its own unique local service without as much duplication of equipment and operating expenses,” Cloe said.

Rhodes said the engineering and financial aspects of consolidated master control are still being studied.

Just where it would be located is uncertain. While WFYI-TV would seem to be logical because of its central location, the key factor is likely to be whichever station’s infrastructure would be most accommodating.

If implemented, it’s possible central-casting could eliminate jobs at some stations, although Rhodes envisions some could be reallocated to other positions within a station. Many stations slashed personnel to the bone during the economic downtown four years ago as government and corporate funding for public stations dried up.

“The stations just took several funding cuts from just about every direction. They shed staff dramatically,” Rhodes said.

Things have improved somewhat in recent years. At WFYI-TV, for example, revenue in 2012 of $11 million exceeded expenses by $577,247.



Post a comment to this story

We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
You are legally responsible for what you post and your anonymity is not guaranteed.
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
Subscribe to IBJ
  1. why oh why does this state continue to elect these people....do you wonder how much was graft out of the 3.8 billion?

  2. i too think this is a great idea. I think the vision and need is there as well. But also agree with Wendy that there may be better location in our city to fulfill this vision and help grow the sports of hockey and figure skating in Indy. Also to help further develop other parts of the city that seem often forgotten. Any of the other 6 townships out side of the three northernmost could benefit greatly from a facility and a vision like this. For a vision that sounds philanthropic, the location is appears more about the money. Would really like to see it elsewhere, but still wish the development the best of luck, as we can always use more ice in the city. As for the Ice growth when they return, if schedules can be coordinated with the Fuel, what could be better than to have high level hockey available to go see every weekend of the season? Good luck with the development and the return of the Ice.

  3. How many parking spaces do they have at Ironworks? Will residents have reserved spaces or will they have to troll for a space among the people that are there at Ruth Chris & Sangiovese?

  4. You do not get speeding ticket first time you speed and this is not first time Mr.Page has speed. One act should not define a man and this one act won't. He got off with a slap on the wrist. I agree with judge no person was injured by his actions. The state was robbed of money by paying too much rent for a building and that money could have been used for social services. The Page family maybe "generous" with their money but for most part all of it is dirty money that he obtained for sources that are not on the upright. Page is the kind of lawyer that gives lawyers a bad name. He paid off this judge like he has many other tine and walked away. Does he still have his license. I believe so. Hire him to get you confiscated drug money back. He will. It will cost you.

  5. I remain amazed at the level of expertise of the average Internet Television Executive. Obviously they have all the answers and know the business inside and out.