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Local ad agency losing Simon work, cutting employees

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Publicis Indianapolis, one of the city’s top-billing ad firms, said it is cutting about 15 percent of its local work force as work for key client Simon Property Group Inc. shifts to New York.

Among those leaving is Tom Hirschauer, president of the Indianapolis office and a big player in the city’s marketing/advertising industry since the mid-1980s. It was not immediately clear Friday whether he was leaving of his own accord or was terminated.

Hirschauer will serve in a consulting capacity, however, said Sally Kennedy, CEO of the Dallas office of France-based Publicis Groupe. 

The Indianapolis office will be losing about eight people, based on a total work force of 55 people that it reported to IBJ in August. Affected employees will receive severance pay and some will remain until late this month, Kennedy said.

In explaining the local cutbacks, Publicis said Indianapolis-based Simon has hired a new marketing officer based in New York City, where Publicis also has operations. “We’re not losing the [Simon] business entirely,” Kennedy said.

“Obviously, because Simon was a good-sized account, it is having some impact on the local office in Indianapolis," she said.

A representative for Simon could not immediately comment when reached early Friday afternoon.

Kennedy said Publicis is in negotiations to land another piece of business similar to the Simon work leaving Indianapolis. 

Hirschauer is in his early 60s, and some local advertising agency executives wonder if he might be contemplating retirement following the changes at Publicis. Hirschauer deferred questions to Kennedy.

Local Publicis employees already were anticipating changes that could affect them as a result of the planned merger between Publicis and New York-based agency Omnicom Group Inc.

The two companies announced the merger in July, creating a global advertising/communications behemoth with combined revenue of $23 billion. The merger is expected to close early next year.

As of 2011, the Indianapolis office had local capitalized billings of $82.5 million, which made it the highest-billing ad firm in the city, according to IBJ research. Its billings dropped to $74.2 million in 2012, which allowed Bradley and Montgomery to slip into the top spot with $75.4 million.

Among Publicis Indianapolis’ major clients are Roche, Duke Realty Corp., Finish Line Inc. and Star Bank, according to its website.

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  1. I had read earlier this spring that Noodles & Co was going to open in the Fishers Marketplace (which is SR 37 and 131st St, not 141st St, just FYI). Any word on that? Also, do you happen to know what is being built in Carmel at Pennsylvania and Old Meridian? May just be an office building but I'm not sure.

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  3. Also wondering if there is an update on the Brockway Pub-Danny Boy restaurant/taproom that was planned for the village as well?

  4. Why does the majority get to trample on the rights of the minority? You do realize that banning gay marriage does not rid the world of gay people, right? They are still going to be around and they are still going to continue to exist. The best way to get it all out of the spotlight? LEGALIZE IT! If gay marriage is legal, they will get to stop trying to push for it and you will get to stop seeing it all over the news. Why do Christians get to decide what is moral?? Why do you get to push your religion on others? How would legalizing gay marriage expose their lifestyle to your children? By the way, their lifestyle is going to continue whether gay marriage is legalized or not. It's been legal in Canada for quite a while now and they seem to be doing just fine. What about actual rules handed down by God? What about not working on Sundays? What about obeying your parents? What about adultery? These are in the 10 Commandments, the most important of God's rules. Yet they are all perfectly legal. What about divorce? Only God is allowed to dissolve a marriage so why don't you work hard to get divorce banned? Why do you get to pick and choose the parts of the Bible you care about?

  5. Look at the bright side. With the new Lowe's call center, that means 1000 jobs at $10 bucks an hour. IMS has to be drooling over all that disposable income. If those employees can save all their extra money after bills, in five years they can go to the race LIVE. Can you say attendance boost?

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