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Name change, consolidation streamlines company mission

November 24, 2008
There was a time when Harry Danz carried around five different business cards, one for each of the staffing firms he has a partnership stake in. "People would ask me, 'What do you do?' and I'd say 'Well, what do you need?" as he'd sift through the array of cards.

Now, after the recent consolidation of Springer Danz and Bockelman, Temporary Ave., Hrology and Biopreneurs into a single corporate entity, Danz's wallet is a bit lighter and the receptionist has a lot less to say when she answers the phone: "That's Good HR, how can I help you?"

Ten years after he co-founded his first staffing firm, Danz acknowledges the company's period of hyper-growth likely is over. Revenue has increased 84 percent since 2004, reaching $10 million last year and earning That's Good HR a spot on the Inc. 5000 list of America's fastest-growing private companies in 2007.

Ranked No. 3,720 on the list last year, the company began its ascent back when the company's legal name was Springer Danz and Bockelman. Now, as they turn their focus to slower-but-sustainable steady growth, partners Danz, 41, and Mary Springer, 38, have learned the value of keeping things simple.

Danz co-founded Springer Danz and Bockelman in 1998 after three years with New Jersey-based Accountants On Call and a stint as an accountant himself. The Temporary Ave. brand was added a year later, when Mary Springer — who is not related to his partner in the first firm — came on board with six years of experience at an international temporary staffing firm. Hrology and Biopreneurs were added later, as Danz and Mary Springer eyed future expansion into life sciences staffing.

That's Good HR was born in 2005, when the partners began planning the consolidation that took place last year, when the other Springer and Bockelman left their namesake business.

"It was as good a time for change as any," Danz said. "When the people in the company name don't work here anymore, it's time for a name change."

Then there's the cost of maintaining separate brands, in terms of licensing and marketing. But the name change also was intended to prevent any confusion among clients, who didn't always realize Springer Danz and Bockelman had sister companies.

"Temporary Ave. would fill a temporary position for a client, and they'd turn to the competition to fill a permanent one," Mary Springer explained. "Why would they think to ask if we did that too?"

With about 60 percent of their placements in the accounting and finance realm, Danz and Springer have seen interest in high-level executive hiring grow since the economic downturn.

"A lot of companies are unhappy with their [chief financial officers] right now. We can provide an interim CFO while we continue searching for the permanent one," said Danz. "How else can you effectively conduct a search for an executive candidate?"

While sales are down so far this year, Danz sees the national state of recession as a precursor to a spike in business.

"Companies use us most on one side or the other," Danz said. "They're either growing so fast they can't staff themselves quickly enough, or they're in trouble and can't afford to keep a permanent head count."

In times like these though, companies can take their time choosing a candidate since unemployment rates leave the candidate pool much more stocked. During a hiring boom, Danz said the hiring process can take four to eight weeks. Lately, it's more like eight to 12.

Thanks to the merger, complete as of Jan. 1, Danz and Springer have the opportunity to do less interviewing and devote more time to developing their new label.

"Harry and I are more or less removed from the equation now that our staff is more unified," Springer said. "We've turned our company into a living, breathing human being."

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