Williams Randall lands Mike’s Car Wash ad account

Locally based Williams Randall Marketing recently signed a deal to be the advertising agency of record for Fishers-based Mike’s Car Wash.

Financial terms of the deal were not disclosed.

Mike’s, which recently changed its name from Mike’s Express Car Wash, has 36 locations in Indiana and Ohio.
 

Williams Randall Marketing will create print ads, outdoor, direct mail and online advertising to promote Mike’s Car Wash. (IBJ File Photo)

Williams Randall is creating print ads, outdoor, direct mail, online advertising and e-mails, sales literature and radio spots to promote Mike’s throughout targeted geographic areas. The agency is also providing strategic support for Mike’s website and placing media in all target markets, according to Williams Randall officials.

Founded in 1979, Williams Randall has offices in Indianapolis and Terre Haute.