ExactTarget plans to start a private foundation in 2012 that will support charities working on childhood hunger, education and entrepreneurship.
The company already supports those causes and views them as interrelated, Chief Administrative Officer Traci Dolan said.
Kids learn more when their basic needs are met, and entrepreneurs thrive in a strong educational environment, Dolan said. “We believe those pillars very much hold together.”
The company will seed the new ExactTarget Foundation with $1 million and begin taking grant applications in the fourth quarter, Dolan said.
Volunteerism and fundraising are already a big part of ExactTarget’s corporate culture, Dolan said. For the past seven years, the company has allowed a group of employees, called Exact Impact, to lead a monthly charitable project. The company also pays each of its employees eight hours a year for volunteer work.
ExactTarget has around 1,100 employees worldwide and 700 in Indianapolis.
Exact Impact will continue but work alongside the foundation, Dolan said. CEO Scott Dorsey, Senior Vice President for Human Resources Todd Richardson and Dolan will serve as the foundation’s directors.