Technology industry up-and-comer Jenny Vance, at age 35, has achieved the rank of “serial entrepreneur” with the launch of her third business, PlanSoon.
Vance is using the eight-week VentureCamp accelerator in Indianapolis to get the idea off the ground.
Incorporated a year ago, PlanSoon is a social network that focuses on connecting people for activities.
Vance, a ballroom dancing enthusiast, came up with the idea after struggling to find partners.
“I wanted to be able to do that activity more and not be dating everyone I wanted to go [dancing] with,” she said.
She recruited an old high school friend, Jerome Daksiewicz, who owns a creative design firm in Chicago, to partner with her on PlanSoon.
Fewer than 500 people have signed up for the social network. Vance and Daksiewicz are targeting 10,000 members by the end of July.
Vance co-founded LeadJen in 2004 and Jesubi in 2006, both of which provide software to help businesses improve sales.
She said she has no intention of leaving her post as LeadJen’s president (Jesubi has another president, Bill Johnson).
LeadJen has 60 employees—a big enough team, Vance said, to allow her to divert attention to PlanSoon as needed.