Colts and TV Stations and TV Ratings and WTHR and TV and NFL and Pro Sports and Communications and Media & Marketing and Sports Business

Colts' victory over Broncos reaps ratings bonanza in Indianapolis

October 21, 2013

Sunday night's Colts-Broncos game on WTHR-TV Channel 13 was the fourth most-watched installment of NBC's "Sunday Night Football" since its debut in 2006, according to the network.

It set a record for "Sunday Night Football" in Indianapolis. The game featuring Peyton Manning’s return to Indy as a Denver Bronco averaged a 49.1 household rating and 71 share in Indianapolis. That means that nearly half of all homes—nearly 540,000—were tuned to the game. And, in homes watching TV, more than 70 percent were watching the game.

The game registered almost exactly the same numbers in the Denver market—49.6 and a 71 share, according to NBC.

The game peaked in Indianapolis with a 54 rating and an 80 share of the audience. For comparison, the 2012 Super Bowl in Indianapolis peaked with an 84 share, according to WTHR. Sunday's game posted higher ratings in Indianapolis than four of the past 10 Super Bowls.

For NBC, the game was the fourth-highest-rated production in the eight-year history of  “Sunday Night Football." According to preliminary national estimates from Nielsen, the game posted a commanding 10.0 rating for adults in the sought-after 18-49 demographic, and was viewed by 25.9 million viewers overall from 8:30 to 11 p.m.

For the whole 8:30 p.m.-12:15 a.m. broadcast, it posted an overnight rating of 17.3, or an average of about 21.5 million viewers.

That gave "Sunday Night Football" the biggest Sunday night audience this year since the Feb. 24 Academy Awards.

ADVERTISEMENT

Recent Articles by IBJ Staff

Comments powered by Disqus