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Lilly reaches multiyear agreement to sponsor IMS race

July 15, 2014

Indianapolis Motor Speedway announced Monday that Eli Lilly and Co. has signed a multiyear agreement to sponsor its annual NASCAR Nationwide Series race.

The race, which takes place the day before the annual NASCAR Brickyard 400 race at IMS, will be called the Lilly Diabetes 250.

Terms of the deal were not disclosed. This year’s race is scheduled for July 26 at 4:30 p.m. and will be broadcast by ESPN.

“This title sponsorship goes hand-in-hand with Lilly's mission of raising awareness about diabetes in Indiana and across the world,’ the Indianapolis-based company said in a prepared statement. “The event will serve as an ideal platform to support those affected by diabetes, as well as provide education about this rampant disease.”

Lilly also sponsored the Drive to Stop Diabetes 300 Nationwide race at Bristol Motor Speedway in Tennessee in March. It also sponsors Nationwide driver Ryan Reed, who has type 1 diabetes.


 

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