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As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe NowMainGate Inc. has reached an exclusive agreement to produce official apparel for more than 25,000 volunteers at NCAA championship sports events, the Indianapolis-based merchandising company announced Tuesday.
Under the new contract, MainGate will create a complete line of apparel and merchandise for committee members and the volunteers for the NCAA’s 89 championships starting with the 2014-15 academic year.
Contract details were not disclosed, but an industry source said the deal was worth at least a million dollars to MainGate.
As part of the agreement, MainGate will set up an internal e-commerce portal for the Indianapolis-based NCAA to place orders for their volunteer program.
“MainGate’s history of working with very large-scale sporting events and their turnkey capabilities were critical factors in the NCAA choosing to partner with them,” said Jeff Jarnecke, director of championships and alliances at the NCAA, in a prepared statement.
MainGate has merchandising agreements with numerous sports organizations and is merchandise partner with five NFL teams, including the Indianapolis Colts. It also manages NFL game-day merchandising operations at Lucas Oil Stadium in Indianapolis, Ford Field in Detroit, FedExField in Washington, D.C., TCF Bank Stadium in Minnesota and LP Field in Nashville.
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