JimCota

Surf This columnist

Cota is creative director of Rare Bird Inc., a full-service advertising agency specializing in the use of new technologies.

E-mail: jim@rarebirdinc.com

Recent Articles

COTA: Resolution-boosting apps help New Year self-help prospects

January 18, 2014
The good news: We’re living in a world where there are amazing tools available to help guide your way. Here are a few of my favorites:
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COTA: Credit-card-consolidating Coin seeks to change how you spend

November 30, 2013
New device lets you store information from up to eight different cards. The simple idea packs a surprising amount of technology.
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COTA: Leaving tracks—and erasing them—on the info superhighway

November 2, 2013
If you visit Amazon.com and put a few items in your cart, those items will be there waiting for you when you come back. Convenient? Yes. Expected? Yes. But it goes beyond that.
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COTA: NSA worrying you? Be more concerned about marketers

October 5, 2013
Acxiom supplies information to businesses to help them better target offers you receive. Here's how to find out what they know (or think they know) about you.
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COTA: Website takes the chore out of getting kids to clean up

August 31, 2013
With ChoreMonster, kids earn points by completing household tasks set by parents. Reaching point goals earn rewards.
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COTA: Status Board brings order to office desktop chaos

August 3, 2013
It provides the impression that there are a bevy of programmers back in the office coding your specific solution. The reality is that all the work has already been done.
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COTA: Thanks to the latest technology from Nike and others, you can get fit bit by bit

June 30, 2013
Those odd bracelets aren't avant garde jewelry. They are the latest in wearable tech designed to track your every move. And that's a good thing.
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COTA: Cutting through clutter of online product reviews

June 29, 2013
Two consumer websites address product reviews in a helpful, fanatical way.
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COTA: Website helps with difficult but important conversation

May 4, 2013
The Conversation Project sparks discussion of end-of-life issues.
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COTA: Learn-to-play website taps into instinctive desire to learn guitar

March 30, 2013
Instinct aims to make playing music as natural as singing it, because “playing music is one of the most natural things a human can do.”
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COTA: Online Smartz helpful in keeping kids cyber safe

March 2, 2013

If your privacy settings aren’t carefully controlled, you’re not only potentially exposing yourself, but also your friends.

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COTA: Uber-improvement made to high-tech conference calls

February 2, 2013
Service offers call summaries, easy speaker identification and even fun hold music.
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COTA: Scouting the Web for kids' badge-based DIY projects

January 3, 2013
Yes, the virtual world can inspire kids to get their hands dirty with actual physical projects
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COTA: Website lets you opt out of an overstuffed holiday mailbox

December 1, 2012
Catalog Choice claims to have saved 800,000 trees.
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COTA: Evernote aims to be Google for your brain

November 3, 2012
Evernote stores meeting and class notes, voice memos, web pages, photos, receipts and more.
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