Small Biz Marketing columnist

Ball spent 20 years in corporate America before she came to her senses. While there, she had a track record of inspiring people to succeed in a changing environment. Frustrated by the resistance to change, indecision and lack of entrepreneurial sprit as she climbed the corporate ladder, Ball gave up the fancy VP office, huge staff and big budget. Today you can find her at Roundpeg, a small marketing firm in Carmel. Along with an extraordinarily talented team (which includes Bonnie the dog and Clyde the cat), she shares what she knows about marketing, networking, public relations, social media and business planning. Committed to contributing to a vibrant entrepreneurial economy in central Indiana, Ball is focused on helping small businesses become big businesses.


E-mail: lorraine@roundpeg.biz

Follow Lorraine on Twitter: www.twitter.com/roundpeg

Recent Articles

MARKETING: Do you know what keeps your customer up at night?

December 26, 2009
As the year winds down, it is a great time to think about your marketing plan and budget for 2010. For small-business owners, this is particularly important, because we do not have the marketing budgets of large firms.

MARKETING: Why Discount Tire gets my vote, again and again

August 29, 2009
There are plenty of “low-tech” companies exploring ways to build social media into their marketing strategies with outstanding results.

Blogging is no longer optional for entrepreneurs

April 27, 2009
In 2009, blogging is not optional. If you have a business, you must have a Web site. If you have a Web site, you must have a blog!

Here's a bright idea: Focused marketing:

August 28, 2006
Even companies as large as Coca-Cola know that effective marketing begins with a clear definition of their target customer. Ask yourself this: When was the last time you had a Coke? Not the caffeinefree, diet, cherry, vanilla or whatever variety, but Coke-real, regular Coke. For some, the answer is today; for others, it might be last week, a few months ago, or so long ago they don't remember. I know I have not had a Coke since 1982, and more...

Web sites drive business 24/7:

March 27, 2006
Define your objectives Before investing in a design, decide what you want to accomplish. For example, you may be trying to: Let people know about your company. Your Web site establishes credibility by providing customers and prospects an introduction to your firm. Develop a research tool. Online surveys help gather information regarding customer preferences, interests and market trends. Operate a retail shop. Some sites offer customers the opportunity to collect information, view pricing and shop online. Extend your customer-service department....
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  1. I never thought I'd see the day when a Republican Mayor would lead the charge in attempting to raise every tax we have to pay. Now it's income taxes and property taxes that Ballard wants to increase. And to pay for a pre-K program? Many studies have shown that pre-K offer no long-term educational benefits whatsoever. And Ballard is pitching it as a way of fighting crime? Who is he kidding? It's about government provided day care. It's a shame that we elected a Republican who has turned out to be a huge big spending, big taxing, big borrowing liberal Democrat.

  2. Why do we blame the unions? They did not create the 11 different school districts that are the root of the problem.

  3. I was just watching an AOW race from cleveland in 1997...in addition to the 65K for the race, there were more people in boats watching that race from the lake than were IndyCar fans watching the 2014 IndyCar season finale in the Fontana grandstands. Just sayin...That's some resurgence modern IndyCar has going. Almost profitable, nobody in the grandstands and TV ratings dropping 61% at some tracks in the series. Business model..."CRAZY" as said by a NASCAR track general manager. Yup, this thing is purring like a cat! Sponsors...send them your cash, pronto!!! LOL, not a chance.

  4. I'm sure Indiana is paradise for the wealthy and affluent, but what about the rest of us? Over the last 40 years, conservatives and the business elite have run this country (and state)into the ground. The pendulum will swing back as more moderate voters get tired of Reaganomics and regressive social policies. Add to that the wave of minority voters coming up in the next 10 to 15 years and things will get better. unfortunately we have to suffer through 10 more years of gerrymandered districts and dispropionate representation.

  5. Funny thing....rich people telling poor people how bad the other rich people are wanting to cut benefits/school etc and that they should vote for those rich people that just did it. Just saying..............