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Notions columnist
Hetrick is that rare writer who successfully
straddles journalism, advertising, public relations and social media. A Phi Beta Kappa graduate of Indiana University, he
has been running his own ad/PR/interactive agency, Hetrick Communications, since 1994. He’s been writing IBJ’s
“Notions” column since 2000. Before launching his own shop, Hetrick worked as a mayoral press secretary in Fort
Wayne, as a principal and associate creative director of a $50 million New England ad/PR agency, and as head of advertising
and PR for Methodist Hospital in Indianapolis. He’s also a tireless public servant, a passionate advocate for a variety
of causes, and has won many awards in journalism, advertising, PR and public health (including IBJ’s Health Care Heroes
Award). Hetrick is the father of twin sons (one writer, one photographer), loves reading and hiking, and lives downtown with
his wife, Cheri O’Neill.
Phone:
262.8080
E-mail: bhetrick@ibj.com
Follow Bruce on Twitter: www.twitter.com/brucehetrick
Recent Articles
HETRICK: One-size higher-ed funding formulas do not fit all students
HETRICK: Lamenting our slow-motion political sausage factory
HETRICK: New kind of road rage over a transportation double standard
HETRICK: Ten tips to help those seeking jobs or internships
HETRICK: On Armstrong, Pistorius and the risk of celebrity heroes
HETRICK: Groundhog Day experience helps put life in perspective
HETRICK: Common threads weave through Pence, Obama speeches
HETRICK: Let's do the write thing; cease the cursive meddling
HETRICK: In massacre's wake, a Christmas wish for divinity in each of us
HETRICK: Sending all-seasons' greetings in a newfangled way
HETRICK: From Indianapolis to Pendleton, what I did for love
HETRICK: Moving on and starting over in life, art and politics
HETRICK: Spouting off about the all-too-common art of spin
HETRICK: Regrets, I've had a few ... starting with Lugar's loss
HETRICK: Take two aspirin and call me when the election's over
Recent Blog Posts
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Pinball passion resparked
Free tickets...with a catch
13 noms for IBJ Movie Night films
You-review-it Monday
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Can IBJ please stop referring to this property as "Kessler Mansion"? What a ridiculous title for the biggest, bloated, blight in our city. It's not a mansion. At best, it's an ideal site to shoot low-budget porn. Ahhh! Another business use!
Its stories like these that prove that a Ball State diploma is worth less than the paper that its printed on. A real institution of higher learning would have taken care of this long ago. No way should this crap be taught in a SCIENCE class.
It is such a shame that King Ballard has made Indianapolis into Chicago south with all of the rampant corruption.
How many of these 1,259 bills were actually heard and voted on on the floor vs how many were shot down in committee?
When a an arrogant young guy with essentially no experience and no qualifications for the job, was dropped into an Administrator position out of nowhere by his "mentor" in the Mayor's office things seemed fishy. Sometimes things are what they seem.