JerryClifford

Recent Articles

Get a handle on customers, competition:

August 28, 2006
To succeed, small businesses must attract and retain a growing base of satisfied customers. This activity is called marketing. There are two overriding principles: Company policies should be directed toward satisfying customer needs. And profitable sales volume is more important than maximum sales volume. To best use these principles, smallbusiness owners should: Determine the needs of their customers through market research. Analyze the company's competitive advantages to develop a market strategy. Select specific markets to serve by targeted marketing. Determine...
More
View All Articles
Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
ADVERTISEMENT