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9 ways to keep clientele coming back:

September 25, 2006
The most reliable method for evaluating whether your business truly offers great customer service is customer retention. Customer-retention results reflect the customer's decision to purchase more of your products and services. After much research in this area, we know that these "re-purchase" decisions are based on three important evaluations. First, the customer decides whether you delivered the basic service promise. Did you deliver the package on time? Was the repair done correctly? Second, the customer makes some touchy-feely evaluations about...
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