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FELDMANN: Fundraising trends to watch for in 2011

December 25, 2010
Well, it’s that time of year again: time to gaze into the crystal ball and predict what trends will dominate fundraising in the year ahead.
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FELDMANN: Copying others' tactics won't always pay off

August 7, 2010
It’s common in any business or organization that hears about an incredible success and tries to replicate it by following the same steps.
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FELDMANN: Beware the dreaded donor engagement gap

February 27, 2010
Engagement gap strikes small organizations and big ones, struggling not-for-profits and successful ones, and it threatens to cripple each of its sufferers.
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FELDMANN: Put customer interest before revenue

November 21, 2009
Understanding the customer and his or her motivation is priceless, but it’s old-school and just half of the solution. The other half, making it easy for the customer to engage, is what sets growing organizations apart from stagnant ones.
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FELDMANN: Don't seek attention, generate it

July 27, 2009
In case after case, we see businesses and not-for-profit organizations launching initiatives, holding events and undertaking other activities for the sole purpose of “awareness raising.” And in case after case, we see that the public failed to respond the way the organization expected.
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Not-for-profits: Treat donors as investors

April 13, 2009
Nonprofit organizations should treat their donors as shareholders because they invest in the organizations just as shareholders do in public companies.
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Not-for-profits can grow in tough times

December 1, 2008
One of the most pressing questions not-for-profits should be asking is: "How will we respond to this economy?"
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