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VOICES FROM THE INDUSTRY: Attention to diversity should extend beyond the office

July 4, 2005
When people think of workplace diversity, they usually think co-worker relationships-how people of diverse backgrounds and beliefs work together. This focus is important but it's also incomplete. It fails to take into account another key diversity issue: The way businesses interact with diverse customers or clients. Today's consumer market is segmented into identifiable groups: Gen X-ers, or boomers, racial and ethnic minority groups, women, Americans with disabilities, etc. As the buying power of these groups grows, many successsful businesses are...
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