IBJNews

Bernard bounced as IndyCar Series CEO

 IBJ Staff
December 28, 2012
Back to TopCommentsE-mailPrintBookmark and Share
Year In Review
More
Stories
City successfully stages Super Bowl, shoots for another Indiana adopts right to work WellPoint investors force Braly ouster Judge lays into Durham, sentences him to 50 years ISO reaches new contract, launches fundraising spree Developers unleash blitz of apartment projects Hoosier voters tap Pence to continue Daniels' legacy Daniels wins presidency—at Purdue City projects move ahead, following clash over TIF Indy airport sends CEO Clark packing In election shocker, voters bounce schools chief Bennett Bernard bounced as IndyCar Series CEO Digital marketer ExactTarget splashed onto NYSE


Newsmakers
2012
                              NEWSMAKER: School librarian Ritz won with grass-roots campaign 2012
                              NEWSMAKER: Crime stance returns Hogsett to political spotlight 2012 NEWSMAKER:
                              Council Dem Mahern plays role of antagonist 2012 NEWSMAKER: CEO keeps Simon stock surging 2012 NEWSMAKER:
                              Miles adds to diverse business, sports career Other 2012 news
                              of note

After a tumultuous 2012 season in which he feuded with team owners over car-part prices and safety issues, bickered with the tire supplier over a contract extension, and was questioned on the direction of the series, IndyCar CEO Randy Bernard was fired Oct. 25. He spent less than three years on the job.

IndyCar officials at press conference Then-president Randy Bernard, left, and driver Dan Wheldon were all smiles days before the September 2011 IndyCar season finale that took Wheldon's life. Bernard promoted the Las Vegas race heavily as a jump-start to a banner 2012 season. Instead, the tragedy began a downward spiral that cost Bernard his job. (AP photo)

Bernard had endeared himself to fans, but owners and drivers came to distrust him and his management style, saying he didn’t keep his word, didn’t understand their business, and put marketing over driver safety.

Bernard’s most famous and tragic misstep came at the series finale at the Las Vegas Motor Speedway in 2011. He offered Dan Wheldon $5 million if he could win the race from the back of the 34-car field. Before the event, IndyCar drivers complained the race wasn’t safe, then Wheldon was killed in a massive 15-car pileup at the start of the 12th lap. The race was later canceled.

In 2012, Bernard failed to improve live attendance and saw television ratings drop more than 20 percent. That was enough for the board of Hulman & Co., which owns the series and Indianapolis Motor Speedway. Bernard, former boss of the Pro Bull Riders circuit, was fired two years before his IndyCar contract expired.

IMS CEO Jeff Belskus took over as interim series CEO. But on Nov. 20, Hulman & Co. officials announced one of its board members, Mark Miles, would take the helm as CEO of the parent company and oversee the Speedway, IndyCar Series and other holdings, including Clabber Girl.

Miles, who most recently served as president of the Central Indiana Corporate Partnership, has a lengthy resume including stints as Association of Tennis Professionals Tour CEO, Eli Lilly and Co. executive director for corporate relations and 1987 Pan Am Games Host Committee CEO. Miles also served as chairman of the 2012 Super Bowl Host Committee.

Miles, who will work out of the Indianapolis Motor Speedway corporate headquarters, took his new post Dec. 17, and quickly proclaimed he’d likely restructure the IndyCar Series management team, consider a postseason structure for the open-wheel series, and attempt to add lights at the Indianapolis Motor Speedway and make the NASCAR Brickyard 400 a night race.

While IndyCar team owners told IBJ they were unsure if Miles was the answer to their problems, several series sponsors said they are encouraged by Miles’ track record, persona and management style.•

ADVERTISEMENT

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. If what you stated is true, then this article is entirely inaccurate. "State sells bonds" is same as "State borrows money". Supposedly the company will "pay for them". But since we are paying the company, we are still paying for this road with borrowed money, even though the state has $2 billion in the bank.

  2. Andrew hit the nail on the head. AMTRAK provides terrible service and that is why the state has found a contractor to improve the service. More trips, on-time performance, better times, cleanliness and adequate or better restrooms. WI-FI and food service will also be provided. Transit from outlying areas will also be provided. I wouldn't take it the way it is but with the above services and marketing of the service,ridership will improve and more folks will explore Indy and may even want to move here.

  3. They could take the property using eminent domain and save money by not paying the church or building a soccer field and a new driveway. Ctrwd has monthly meetings open to all customers of the district. The meetings are listed and if the customers really cared that much they would show. Ctrwd works hard in every way they can to make sure the customer is put first. Overflows damage the surrounding environment and cost a lot of money every year. There have been many upgrades done through the years to help not send flow to Carmel. Even with the upgrades ctrwd cannot always keep up. I understand how a storage tank could be an eye sore, but has anyone thought to look at other lift stations or storage tanks. Most lift stations are right in the middle of neighborhoods. Some close to schools and soccer fields, and some right in back yards, or at least next to a back yard. We all have to work together to come up with a proper solution. The proposed solution by ctrwd is the best one offered so far.

  4. Fox has comments from several people that seem to have some inside information. I would refer to their website. Changed my whole opionion of this story.

  5. This place is great! I'm piggy backing and saying the Cobb salad is great. But the ribs are awesome. $6.49 for ribs and 2 sides?! They're delicious. If you work downtown, head over there.

ADVERTISEMENT