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Welcome to The Score, your place for hard-hitting sports business news, fast-breaking updates and fuel-injected debate. Buckle up. I'm your host, Anthony Schoettle, IBJ sports reporter.
Recent Blog Posts
Speedway sells $3 million in new Indy 500 sponsorships
May 22, 2013
Comments(4)By creating new sponsorship categories and filling vacated ones, the Indianapolis Motor Speedway has brought on 23 new sponsors
this month. Teams, too, are bringing on new corporate partners.
MoreHome playoff games could help Pacers turn a profit
May 15, 2013
Comments(7)As the Indiana Pacers draw within one win of their first Eastern Conference final since 2004, the team also draws closer to profitability. So far, the Pacers have hosted five home playoff games. That equates to a significant revenue bump over a non-playoff team.
Pacers fans thump Knicks boosters in TV ratings
May 8, 2013
Comments(6)Pacers postseason TV ratings are up across the board over last year. The draw of the Pacers-Knicks playoff series was strong
enough Sunday to steer a strong NASCAR fan base away from the race over to NBA Playoffs.
MoreThere's good reason for Pacers fans to love Knicks
May 6, 2013
Comments(5)Every hero needs a villain. And the Knicks have always been the perfect villain to galvanize the Pacers' fan base. The
big-city Knicks are the bad guys again this year at a crucial time for the Pacers in Indianapolis.
MoreSports broadcast veteran takes helm at 1070 The Fan
May 3, 2013
Comments(7)Greg Rakestraw beat out numerous outsiders for his new job. Now there won't be anything that goes over the air at Emmis-owned
WFNI-AM 1070 he won't be involved in, said company executives.
MoreSuper Bowl guru wants BioCrossroads-type effort for Indy sports
May 1, 2013
Comments(7)Indiana Sports Corp. CEO Allison Melangton is challenging local sports industry leaders to "think boldly" and help
Indianapolis become an international sports mecca.
MoreBig Easy writer says Indy should drop '18 Super Bowl bid
April 30, 2013
Comments(17)Within three weeks, Indianapolis should know whom it faces in its bid to host the 2018 Super Bowl. The bidding for the next
three Super Bowls is bound to be competitive. And a little ugly.
MoreTime for IndyCar Series to prove it can market drivers
April 25, 2013
Comments(32)Conor Daly and Takuma Sato provide the struggling IndyCar Series with prime opportunities to improve its brand awareness and
TV ratings. But driver promotion has never been the series' strong suit. It's time to turn that around.
MoreManti Te'o could find perfect home with Colts
April 24, 2013
Comments(7)All the noise about his fake girlfriend and slow 40-yard dash time have made football fans forget how good Manti Te'o
was over an extended period in South Bend.
MoreIndyCar getting one thing it needs even more than American stars
April 22, 2013
Comments(27)He’s not as American as apple pie, but Takuma Sato adds something to the IndyCar Series it has been sorely lacking in
recent years.
MoreLack of prime-time home games stuns Colts sponsor
April 19, 2013
Comments(12)Lucas Oil CEO Forrest Lucas can't understand how the Andrew Luck-led Indianapolis Colts got only one prime-time home game
on the team's 2013 schedule. All the early games, he said, kills West Coast exposure.
MoreAudi's entrance into IndyCar could cut both ways
April 17, 2013
Comments(31)While the addition of a new engine maker could significantly muscle-up the IndyCar Series’ global marketing, it also
has some series insiders worried the move could trigger an engine arms race and price some suppliers, teams and drivers right
out of the paddock.
MoreIndians' Schumacher, former IU football coach join elite group
April 11, 2013
Comments(0)Indians Chairman Max Schumacher is the first baseball representative and Bill Mallory becomes the second IU football coach
to win the Thomas A. Brady Lifetime Achievement Award. Colts Coach Chuck Pagano is headlining the ceremony.
MoreThe sooner Oladipo bolts Bloomington, the better for IU
April 10, 2013
Comments(10)Victor Oladipo, more than any player over the last decade and certainly during Crean’s tenure in Bloomington, is the
guy who could return IU to national prominence—more than he already has—and make Crean a rock star with recruits—more
than he already is.
MoreHead-turning Hot Wheels cars hit streets to promote Indy 500
April 8, 2013
Comments(44)For the first time, Indianapolis residents could see street-legal, full-size Hot Wheels cars zipping around their neighborhood.
And if consumers like the cars, they can fulfill a childhood fantasy and buy their own.
MoreAlford's journey back to IU may wind through Westwood
April 3, 2013
Comments(18)I couldn't help but wonder if part of the reason Alford left his comfortable job at New Mexico for the troubled waters
of UCLA didn't have more to do with his desire to get back to his roots in Bloomington than his ambition to become the
next Wizard of Westwood.
MoreLocal ad execs helped launch Florida Gulf Coast odyssey
March 29, 2013
Comment(1)Before anyone in Florida, much less across the United States, knew who this year's NCAA Cinderella story was, Borshoff's
Jeff Morris and Mark LeClerc crafted an ad campaign touting the small Fort Myers Beach college and its basketball program.
MoreCan Indy's big-league efforts outrun small-town image?
March 27, 2013
Comments(42)It seems no matter how much Indianapolis postures itself as a major-league city, there are those who will never consider it
anything more than a few high-rises amid a sea of cornfields tended to by a bunch of hayseeds.
MoreHinchcliffe victory good for GoDaddy, IndyCar and fans
March 26, 2013
Comments(31)Hip, young racer James Hinchcliffe is off to a good start this year. With a good finish at Indy this May, he will become more
than Danica Patrick's replacement driving the GoDaddy car. The series must promote his success to maximize the benefit.
MoreIU rips page from Butler playbook, uses hoops to raise brand
March 22, 2013
Comment(1)From IBJ's The Score: IU is launching an aggressive marketing campaign in places like Chicago, New York and Washington,
D.C. While the players and coaches aren't talking about the Final Four, IU's marketers have plans in place.
MoreButler's 'high aspirations' carry big-time risks
March 20, 2013
Comments(3)The move to the newly formed Big East athletic conference will cost Butler a lot more than its $2 million exit fee from the
Atlantic 10.
MoreCummins, MainSource throwing weight behind new running event
March 19, 2013
Comments(2)With new running races crowding the landscape, some fear the market has become saturated. This fall, a new marathon in Columbus
will do battle with two established events in Indianapolis.
MoreCentury 21 deal could boost Fisher's team to new level
March 15, 2013
Comments(35)If things go well at Indy, sports marketers think Century 21 could become a much bigger sponsor for Sarah Fisher Hartman Racing.
Clearly, the company has the resources to pour a seven-figure sum into the team.
MoreColts season-ticket renewals soar to near record high
March 13, 2013
Comments(0)After a surprising season behind a team built by new General Manager Ryan Grigson and led by rookie quarterback Andrew Luck,
the Indianapolis Colts have seen their season-ticket renewal rate jump 8 percentage points, to near 95 percent, this off-season.
MoreIU's Crean classless, misguided in postgame confrontation
March 11, 2013
Comments(53)IU basketball coach Tom Crean has become beloved by Hoosiers supporters for winning with class. After Sunday's victory
he departed that path, let his emotion get the best of him and did a disservice to his current players.
More
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RKW's comments read like a modern "Chicken Little". As a Raintree resident for many years, "Yes, I'm ready for this." Matter of fact, I welcome The Farm because it's a development that compliments our town, brings new and desirable shopping & dining closer (specialty grocer, upscale shops, micro brew pub, etc), offers upscale condos for empty nesters who want to stay in Zionsville, is being planned and constructed by local, well-reputed firms and, of course, provides desirable non property tax benefits. We all knew the Pittman's were going to develop their property sooner than later. That one of the Pittman's will continue to live on the property helps assure The Farm will be everything promised. This also sets a standard for other developers as to the quality of future developments - which should keep an ugly Walmart at bay for decades. As we've no meglomaniac mayor, I seriously doubt Zionsville would ever aspire to over-priced statues or subsidized retail rents. And we already have a very nice public theater, the Zionsville Performing Arts Center, that meets our cultural needs quite nicely.
Do we add (or subtract) these from the bounty we recieve from RTWFL, Daylight Savings Time, corporate tax giveaways, and the crack job IEDC is doing?? Or is Mike going to blame these on Mitch?
Who makes Tater Tots? They would be a good sponsor, because $3 Million for the alleged "Greatest Spectacle In Racing" is taters. Tiny, tiny taters. But at least they are making up something of the losses accumulated over the years in this dying sport. Buttock in seat is certainly not doing it, nor eyeball on TV, as evidenced by the lack of both.
We loved lakehouse and think the Arbor Village would be a great location. It is less than 2 miles from over 1000 rooftops in the 225,000 to over 1 million range. Many people could use the great fishers trail system to bike or walk there. Just an idea Scotty -- but maybe something closer to 3 Wiseman would good. The only microbrew in area is Ram (boring)
True, it's an ESPN production, but ESPN is just another name for ABC Sports, or what used to be ABC Sports since ABC Sports no longer exists as a name. ESPN=ABC Sports= ESPN. ESPN is, according to Forbes "the world's most valuable media property" worth $40 billion. Despite that, they fired 400 people this week.