A racy redesign

July 19, 2007
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500 Festival HeadquartersCheck out the new look for the former Junior Achievement building at 21 Virginia Ave. The office building is getting a new name, 500 Festival Building, along with a renovation in anticipation of the arrival of the nonprofit volunteer organization that puts on the 500 Festival Parade and other events. The 1919 building is owned by GSA Investments and is listed for sale by Harshmann Property Services, at an asking price of roughly $3 million. The project is across the street from the former Zipper Building, which Broadbent is renovating.
  • Man this area is booming! In the span of only a couple years, this entire block of Virginia is going to be redone.
  • I am very pleased with all of the redevlopment that has taken place along that stretch of Virginia. With Penn Centre due to break ground in October, the SE quad is really pumping wth activity.
  • coryw, what is penn centre?
  • Indy, there was an article about Penn Centre in IBJ about two weeks ago. A developer is proposing two towers with hotels, condos and restaurants. The project will be across the street from Conseco Fieldhouse on what are now two surface lots.
  • thanks cityfan. hopefully the design turns out better than the terrible jw marriot.
  • There was also a blog post about Penn Centre. Here's the link:
  • Has anybody heard anything new about the NW corner of Penn and Washington?
  • Not bad for what they had to work with.
  • Cory, any idea of what will become of the current home of the 500 Festival once they move? It's a beautiful space, though not terribly efficient as an office building, but it's physical attachment to IMG is kind of strange.

    I'd be interested to find out what IMG or whoever owns the Festival House will do with it once it's vacated.

    It's exciting for them to be getting a newly renovated building that was always intended for office space.
  • Penn Center is a proposed 28-story tower that IHPC whill chop down to 8 stories.

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  1. With Pence running the ship good luck with a new government building on the site. He does everything on the cheap except unnecessary roads line a new beltway( like we need that). Things like state of the art office buildings and light rail will never be seen as an asset to these types. They don't get that these are the things that help a city prosper.

  2. Does the $100,000,000,000 include salaries for members of Congress?

  3. "But that doesn't change how the piece plays to most of the people who will see it." If it stands out so little during the day as you seem to suggest maybe most of the people who actually see it will be those present when it is dark enough to experience its full effects.

  4. That's the mentality of most retail marketers. In this case Leo was asked to build the brand. HHG then had a bad sales quarter and rather than stay the course, now want to go back to the schlock that Zimmerman provides (at a considerable cut in price.) And while HHG salesmen are, by far, the pushiest salesmen I have ever experienced, I believe they are NOT paid on commission. But that doesn't mean they aren't trained to be aggressive.

  5. The reason HHG's sales team hits you from the moment you walk through the door is the same reason car salesmen do the same thing: Commission. HHG's folks are paid by commission they and need to hit sales targets or get cut, while BB does not. The sales figures are aggressive, so turnover rate is high. Electronics are the largest commission earners along with non-needed warranties, service plans etc, known in the industry as 'cheese'. The wholesale base price is listed on the cryptic price tag in the string of numbers near the bar code. Know how to decipher it and you get things at cost, with little to no commission to the sales persons. Whether or not this is fair, is more of a moral question than a financial one.