Ready, set, shop!

November 21, 2012
Back to TopCommentsE-mailPrintBookmark and Share

Here’s a news flash for those of you who have been hiding under a rock for the past month: Black Friday is upon us. Let the conspicuous consumption begin.

But before you blow the holiday budget on Midnight Madness deals and Tryptophan Thursday specials, independent shop owners want to make sure you know about Small Business Saturday.

Scheduled for Nov. 24, the three-year-old event sponsored by American Express is a pep rally of sorts for small retailers at risk of getting overlooked in the holiday frenzy.

I talked to more than a half-dozen local store owners this week, and every one of them said the promotion has increased consumers’ awareness—and their sales. (Click here for my story on what they're doing to attract shoppers.)

That’s particularly important now, when business is brisk enough to help retailers turn a profit for the year.

Homespun: Modern Homemade owner Amanda Taflinger, for example, said she uses proceeds from the holiday season to pre-pay rent on her Irvington shop and save cash to survive slow summer months.

“This is a critical time of year for us,” she said.

Results of the annual Small Business Consumer Insights Survey released this month showed that 67 percent of consumers aware of the promotion planned to “shop small” on Saturday. That’s up from 44 percent last year, according to American Express and the National Federation of Independent Businesses.

Small retailers offer a different shopping experience than most big-box stores, and supporters say their success has more of an impact on the community.

Organizers of the national 3/50 Project say for every $100 spent in locally owned stores, $68 returns to the community—versus $43 for the same $100 sale in a chain.

The initiative, launched in 2009, aims to “save the brick and mortars our nation is built on” by encouraging consumers to spend a total of $50 each month at three independent businesses.

According to the number crunchers, if half of the employed population followed that advice, it would generate more than $42.6 billion in revenue.

What’s your take on the “shop local” movement?  Will you patronize a small retailer this holiday season?

 

ADVERTISEMENT
  • Pop-ups
    My best wishes to those entrepreneurs making a go of it during these still challenging economic conditions. I was especially heartened to see "pop-ups" in long vacant storefronts downtown, like the small store on College Ave at Mass Ave, just around the corner from the restaurant 45 Degrees.

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT
  1. From the story: "The city of Indianapolis also will consider tax incentives and funding for infrastructure required for the project, according to IEDC." Why would the City need to consider additional tax incentives when Lowe's has already bought the land and reached an agreement with IEDC to bring the jobs? What that tells me is that the City has already pledged the incentives, unofficially, and they just haven't had time to push it through the MDC yet. Either way, subsidizing $10/hour jobs is going to do nothing toward furthering the Mayor's stated goal of attracting middle and upper-middle class residents to Marion County.

  2. Ron Spencer and the entire staff of Theater on the Square embraced IndyFringe when it came to Mass Ave in 2005. TOTS was not only a venue but Ron and his friends created, presented and appeared in shows which embraced the 'spirit of the fringe'. He's weathered all the storms and kept smiling ... bon voyage and thank you.

  3. Not sure how many sushi restaurants are enough, but there are three that I know of in various parts of downtown proper and all are pretty good.

  4. First off, it's "moron," not "moran." 2nd, YOU don't get to vote on someone else's rights and freedoms that are guaranteed by the US Constitution. That's why this is not a state's rights issue...putting something like this to vote by, well, people like you who are quite clearly intellectually challenged isn't necessary since the 14th amendment has already decided the issue. Which is why Indiana's effort is a wasted one and a waste of money...and will be overturned just like this has in every other state.

  5. Rick, how does granting theright to marry to people choosing to marry same-sex partners harm the lives of those who choose not to? I cannot for the life of me see any harm to people who choose not to marry someone of the same sex. We understand your choice to take the parts of the bible literally in your life. That is fine but why force your religious beliefs on others? I'm hoping the judges do the right thing and declare the ban unconstitutional so all citizens of Wisconsin and Indiana have the same marriage rights and that those who chose someone of the same sex do not have less rights than others.

ADVERTISEMENT