Will retail follow rooftops in Village of WestClay?

July 22, 2013
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If the “retail follows rooftops” real estate mantra is true, The Village of WestClay may soon see the commercial development its founders envisioned more than a decade ago.

Home-building activity in the upscale neighborhood is up 46 percent this year compared to the first six months of 2012, and at least two retail projects are in the works for its largely undeveloped business districts. (Subscribers: Read my full story here.)

With only about 100 home sites remaining in the 1,700-unit community—and other residential projects rising from the west Carmel cornfields—developer George Sweet is hopeful that the time finally is right for retail to take off.

“I think everyone here would rather have the commercial [development] completely done,” acknowledged Sweet, president of Brenwick Development. “But the people weren’t here, so we couldn’t sustain it.”

Plans call for a total of 275,000 square feet of commercial development in two locations:  the town-square-like Village Center Shoppes in the heart of community, and the Uptown district at Main Street and Towne Road.

Sweet said the economic downturn slowed its progress, but momentum appears to be building as consumers—and business owners—gain confidence. A gas station and convenience store is planned for Uptown, he said, and a microbrewery is in the works for Village Center.

Several high-profile vacancies in the central business district are tied to a property owner’s legal woes, but Sweet said several restaurant operators have expressed interest in at least one of the buildings—most recently home to a neighborhood market.

Although the Village Center lacks drive-by visibility, experts said it is intended to be supported by residents of the community, which was designed to be walkable.

What’s your take on the Village of WestClay and its progress so far?


  • Nothing but Crickets Chirping
    I drive through the Village quite frequently and I don't think there are enough homes to support many of the businesses still left, let along the vacancies and all the empty commercial lots. An extra 100 homes won't help. For a chance to survive, they need so called "destination businesses" that draw people in from outside the village without signage (maybe a chain from the "not a chain" Patachou or something similar, that draws people no matter where they are located). I foresee a lot of the empty lots becoming apartments with office or retail space on the ground floor, thus increasing the density and bringing more customers.

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  4. Bass Pro Shops would be good for the mall as well as a Giant Eagle Market District or a Jungle Jim's International Market Place grocery store like the one near Cincinnati Ohio.A Disney quest indoor theme park would be good.An Academy outdoor store would be good too.Indoor Circus shows and magic shows would be good as well. A casino with sports bar would be good.A Disney theater inside that shows movies and Broadway shows would work.Nashville Tennessee concert shops with indoor neon lights would be good.How about a theater that shows travel shows and theme parks. A train store would be good.How about a giant toy store with high tech video games.

  5. This development is in addition to Allpoints Midwest 5, Aitrtek, a recent FedEx and more in Plainfield. Greenwood and Brownsburg also have similar projects.