Pepsi signs on as Grand Park's official thirst quencher

August 23, 2013
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PepsiCo will pay at least $2 million for a decade of exclusive “pouring rights” at Westfield’s sprawling Grand Park Sports Campus.

The deal announced Thursday establishes Pepsi as the official beverage provider at the 360-acre youth sports complex, slated to debut next year with 31 soccer fields and 26 baseball diamonds. The drink maker’s iconic brands—including on-field staple Gatorade—will be available at the park’s eight concession stands.

Westfield is set to receive a $500,000 down payment in September, Mayor Andy Cook said, and the balance in annual payments over the 10-year term of the agreement. The total could increase if sales exceed expectations.

The city will keep the proceeds of concession sales, sponsorships and naming right deals at the $45 million complex. It plans to use the money to maintain common areas at the sports park, which include about 10 miles of multiuse trails.

Day-to-day operations will be managed by youth-sports organizations: the Indiana Bulls will host baseball tournaments at the complex, and the Indiana Soccer Association will handle the other side.

They’ll keep all field-use fees in exchange for assuming the responsibility for (and expense of) maintaining the sports facilities, Cook said.

With this first deal done—and the sports park starting to take shape—the mayor expects to start aggressively marketing the park to potential partners. Near the top of his list: an “official” medical provider to treat sports injuries.

“This is the first of many,” he said. “We’ve really just begun marketing sponsorships and naming rights. Investors want to see grass on the ground.”

Cook hopes that’s not the only green that sprouts from Grand Park. At his urging, the city is making a $45 million bet that the sports complex will draw scores of visitors both on and off the fields—and the businesses that want a share of their discretionary dollar.

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  • Pepsi?
    Well, thats another place thats sold out, instead of providing the drink product most prefer. I'll bring my own Diet Coke thank you.

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  1. Now if he'd just stay there...

  2. Daniel - what about the many US citizens who do NOT follow what the Bible teaches? The Hindus, Jews, Muslims and others who are all American citizens entitled to all rights as Americans?? This issue has NOTHING to do with "What the Bible says..." Keep all Churches separate from State! Pence's ongoing idiocy continues to make Indiana look like a backwards, homophobic state in the eyes of our nation. Can't we move on to bigger issues - like educating our kids?

  3. 1. IBJ should link to the referenced report. We are in the age of electronic media...not sharing information is lazy. Here is a link http://www.in.gov/gov/files/Blue_Ribbon_Panel_Report_July_9_2014.pdf 2. The article should provide more clarity about the make-up of this panel. The commenters are making this item out to be partisan, it does not appear the panel is partisan. Here is a list of the panel which appears to be balanced with different SME to add different perspectives http://www.in.gov/activecalendar/EventList.aspx?view=EventDetails&eventidn=138116?formation_id=189603 3. It suggests a by-pass, I do not see where this report suggests another "loop". 4. Henry, based on your kneejerk reaction, we would be better off if you moved to another state unless your post was meant as sarcasm in which case I say Well Done. 5. The article and report actually indicates need to improve rail and port infrastructure in direct contradiction to Shayla commentary. Specifically, recommendation is to consider passenger rail projects... 6. People have a voice with their elected officials. These are suggestions and do not represent "crony capitalism", etc. The report needs to be analyzed and the legislature can decide on priorities and spending. Don't like it, then vote in a new legislature but quit artificially creating issues where there are none! People need to sift through the politics and provide constructive criticism to the process rather than making uninformed comments in a public forum based on misinformation. IBJ should work harder to correct the record in these forums when blatant errors or misrepresentations are made.

  4. Joe ... Marriage is defined in the Bible ... it is mentioned in the Bible often. Marriage is not mentioned once in the US or Indiana Constitution ...

  5. Daniel - Educate me please: what does the Bible have to do with laws? If the government wasn't in the business of marriage to begin with, then it wouldn't have to "define" marriage at all. Marriage could be left as a personal, religious, or otherwise unregulated action, with no ties to taxes, legal status, etc. Then people could marry whomever they want, and all this silliness would go away. Remember to vote Libertarian in November.

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