Luck's life philosophies not like other NFL QBs, says corporate partner

October 16, 2013
Back to TopCommentsE-mailPrintBookmark and Share

By now, lots of people know Colts quarterback Andrew Luck is razor smart, but the story behind his marketing deal with Indianapolis-based audio company Klipsch reveals something about his character.

Klipsch CEO Paul Jacobs told IBJ this week that he passed on signing deals with numerous NFL quarterbacks, including Luck’s “arch nemesis,” before making Luck the pitchman in August.

Jacobs could tell Luck was different from the start.

“Andrew Luck is one of the nicest, most sincere guys I’ve ever met,” Jacobs said. “He’s just so humble.”

When Luck attended the Mumford & Sons concert this year at Klipsch Music Center in Hamilton County, Jacobs said Luck insisted on being treated like everybody else.

“He wouldn’t accept any VIP treatment,” Jacobs said. “He wouldn’t accept anything. He just loves live music and wanted to go and enjoy the show like everybody else. I could see from the start, he’s our kind of guy."

Jacobs' experience with other high-profile athletes hasn't been as pleasant.

“We were approached by one of the flashiest quarterbacks in the league, one that was slapped all over the headlines,” Jacobs said. “I sat face-to-face with him in Chicago, and walked out of that meeting and said ‘No way.’ We just didn’t agree on our philosophies on life. And if you don’t agree on your philosophies on life, you’re going to have difficulties agreeing on your philosophies on business.”

Klipsch, which is known for its speakers, headphones and other audio equipment, also has deals with Colts defensive lineman Robert Mathis and Indiana Pacers center Roy Hibbert.

“They have a sincere interest in our products,” Jacobs said. “We don’t want someone who says ‘Give me a check and I’ll say your product is cool.’ That’s the norm with a lot of athletes.

“We want [our endorsers] to be brutally honest with us and tell us what they’d really like to see come to market.”

Luck, who graduated from Stanford with an architectural degree, has said he hopes to help Klipsch engineers design products during the off-season.

Luck also is known for going above and beyond the call of duty off the field.

At the Mumford & Sons concert, without being asked, he began mixing with the crowd, talking up Klipsch products and handing out company-labeled koozies.

Hibbert and Mathis also exhibit a genuine—and unusual—interest in being involved in the company.

“Roy’s agent said he didn’t want a bunch of endorsements,” Jacobs explained. “He wasn’t looking for a bunch of money. He wanted to learn how to be a brand ambassador and how a company works. He has a smart head for business and is eager to learn all he can. Those are definitely the kind of people we want affiliated with Klipsch.”

ADVERTISEMENT
  • GOOD GUY
    I don't know who picked Luck, but you done good!
  • Professionalism
    I understand commitment and professionalism. I sell cars and I have found that most dealerships don't appreciate people with ethics and personal values. I am 58 y/o and work for people a lot younger than myself which by the way I have no problem with that. Its the half assed bullying and disrespect that i am forced to put up with. I am glad to see that there are companies that have morals and values its just a shame that in the league i am in, no one cares it seems other than me.

Post a comment to this blog

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT
  1. Of what value is selling alcoholic beverages to State Fair patrons when there are many families with children attending. Is this the message we want to give children attending and participating in the Fair, another venue with alooholic consumption onsite. Is this to promote beer and wine production in the state which are great for the breweries and wineries, but where does this end up 10-15 years from now, lots more drinkers for the alcoholic contents. If these drinks are so important, why not remove the alcohol content and the flavor and drink itself similar to soft drinks would be the novelty, not the alcoholic content and its affects on the drinker. There is no social or material benefit from drinking alcoholic beverages, mostly people want to get slightly or highly drunk.

  2. I did;nt know anyone in Indiana could count- WHY did they NOT SAY just HOW this would be enforced? Because it WON;T! NOW- with that said- BIG BROTHER is ALIVE in this Article-why take any comment if it won't appease YOU PEOPLE- that's NOT American- with EVERYTHING you indicated is NOT said-I can see WHY it say's o Comments- YOU are COMMIES- BIG BROTHER and most likely- voted for Obama!

  3. In Europe there are schools for hairdressing but you don't get a license afterwards but you are required to assist in turkey and Italy its 7 years in japan it's 10 years England 2 so these people who assist know how to do hair their not just anybody and if your an owner and you hire someone with no experience then ur an idiot I've known stylist from different countries with no license but they are professional clean and safe they have no license but they have experience a license doesn't mean anything look at all the bad hairdressers in the world that have fried peoples hair okay but they have a license doesn't make them a professional at their job I think they should get rid of it because stateboard robs stylist and owners and they fine you for the dumbest f***ing things oh ur license isn't displayed 100$ oh ur wearing open toe shoes fine, oh there's ONE HAIR IN UR BRUSH that's a fine it's like really? So I think they need to go or ease up on their regulations because their too strict

  4. Exciting times in Carmel.

  5. Twenty years ago when we moved to Indy I was a stay at home mom and knew not very many people.WIBC was my family and friends for the most part. It was informative, civil, and humerous with Dave the KING. Terri, Jeff, Stever, Big Joe, Matt, Pat and Crumie. I loved them all, and they seemed to love each other. I didn't mind Greg Garrison, but I was not a Rush fan. NOW I can't stand Chicks and all their giggly opinions. Tony Katz is to abrasive that early in the morning(or really any time). I will tune in on Saturday morning for the usual fun and priceless information from Pat and Crumie, mornings it will be 90.1

ADVERTISEMENT