LeBron's latest decision sends Indy plant into action

July 28, 2014
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An Instagram message from LeBron James early Sunday afternoon set off a torrent of activity at Adidas’ printing plant on the east side of Indianapolis.

Shortly after 1 p.m., James got the message out on social media (he also tweeted it) that he has chosen to wear No. 23 next season and, within minutes, Adidas officials confirmed they were setting up all 20 printing machines at the company's Indianapolis licensing unit to crank out James replica jerseys and T-shirts bearing the player's name and number.
 
Local Adidas officials had prepared for James to pick either No. 6, which he wore in Miami; No. 23, which he had worn when he was first drafted by Cleveland; or No. 32, since there was talk that James would wear that in tribute to Magic Johnson. On Sunday, local Adidas workers quickly put their plan into place to print items with the No. 23.

The presses in Indianapolis were running off James gear by 6 p.m. Normally, this time of year, the Indianapolis Adidas plant would be printing about six different runs, including general NBA merchandise, college football and Major League Soccer items. In addition to those things, local plant officials said items for two international soccer teams—Argentina and Germany—and World Cup soccer items had to be set aside to focus on James shirts and jerseys.

This week marked the first time the entire Indianapolis plant was dedicated to making items of a single player since Brett Favre joined the Minnesota Vikings in 2009.

“Normally, when we dedicate our presses to one thing, it’s an event like the Stanley Cup or World Cup,” said Blake Lundberg, who oversees operations at Adidas’ facility off Post Road.

The local facility, which employs 1,250 people and runs around the clock, will be shipping LeBron James jerseys and T-shirts to more than 140 accounts Monday and Tuesday, Lundberg said.

Adidas declined to say how many of James’ Cleveland Cavaliers jerseys initially would be made. Lundberg said they'd be cranking out "thousands." Demand is clearly high.

Adidas officials began taking pre-orders July 11, the day James made the announcement he would depart Miami to return to Cleveland. Demand for James’ new Cleveland jersey has been extremely high in home, away and alternative replicas, Cavaliers officials said. Since the jerseys themselves are made in China and it takes a month to get them to the United States, there was some concern that initial supply would not meet demand.

In addition to the 20 presses in Indianapolis, Adidas has another eight in Cedar Rapids, Iowa, and five more in Cleveland churning out LeBron James items.

“This is a huge event for the league and for us,” Lundberg said. “This is what we’re good at, quick turnaround. So this is pretty exciting for us.”
 

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  1. Aaron is my fav!

  2. Let's see... $25M construction cost, they get $7.5M back from federal taxpayers, they're exempt from business property tax and use tax so that's about $2.5M PER YEAR they don't have to pay, permitting fees are cut in half for such projects, IPL will give them $4K under an incentive program, and under IPL's VFIT they'll be selling the power to IPL at 20 cents / kwh, nearly triple what a gas plant gets, about $6M / year for the 150-acre combined farms, and all of which is passed on to IPL customers. No jobs will be created either other than an handful of installers for a few weeks. Now here's the fun part...the panels (from CHINA) only cost about $5M on Alibaba, so where's the rest of the $25M going? Are they marking up the price to drive up the federal rebate? Indy Airport Solar Partners II LLC is owned by local firms Johnson-Melloh Solutions and Telemon Corp. They'll gross $6M / year in triple-rate power revenue, get another $12M next year from taxpayers for this new farm, on top of the $12M they got from taxpayers this year for the first farm, and have only laid out about $10-12M in materials plus installation labor for both farms combined, and $500K / year in annual land lease for both farms (est.). Over 15 years, that's over $70M net profit on a $12M investment, all from our wallets. What a boondoggle. It's time to wise up and give Thorium Energy your serious consideration. See http://energyfromthorium.com to learn more.

  3. Markus, I don't think a $2 Billion dollar surplus qualifies as saying we are out of money. Privatization does work. The government should only do what private industry can't or won't. What is proven is that any time the government tries to do something it costs more, comes in late and usually is lower quality.

  4. Some of the licenses that were added during Daniels' administration, such as requiring waiter/waitresses to be licensed to serve alcohol, are simply a way to generate revenue. At $35/server every 3 years, the state is generating millions of dollars on the backs of people who really need/want to work.

  5. I always giggle when I read comments from people complaining that a market is "too saturated" with one thing or another. What does that even mean? If someone is able to open and sustain a new business, whether you think there is room enough for them or not, more power to them. Personally, I love visiting as many of the new local breweries as possible. You do realize that most of these establishments include a dining component and therefore are pretty similar to restaurants, right? When was the last time I heard someone say "You know, I think we have too many locally owned restaurants"? Um, never...

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