Drag racer John Force driven by Dunkin Donuts

October 1, 2009
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National Hot Rod Association team owner and driver John Force is jazzed about the growth in Brownsburg. He was one of the first drag racers to build a mammoth shop there, and now he is thinking of building an expanded museum and even a hotel there to accommodate other NHRA teams.

“All my employees are moving there, everybody wants to be there,” Force told me during a recent interview. Force likes central Indiana so much, he thinks the NHRA should move its headquarters here from Glendora, Calif., near where the sport was founded in the early 1960s.

“Right now the Brownsburg area is just growing so much … it has everything me and my team need,” Force said.

Force said among those things that Brownsburg offers is an ample motorsports work force and numerous racing parts suppliers, a growing set of race support businesses and politicians eager to give race teams tax breaks to relocate and expand.

But that may not be the best of it for Force.

“My favorite thing is they now have a Dunkin Donuts,” Force said. “Now that’s something I can really get excited about. That’s where I get all my energy.”

Force likes Dunkin Donuts so much, he is lobbying to get one in Yorba Linda, Calif., where he also has a shop.

“I visit the Dunkin Donuts every single morning when I’m in Indiana, and I can’t get my fix in California,” Force said.

In case you are wondering, Force doesn’t have a sponsorship deal with DD. But maybe he should. I can hear the tag line now: “Force’s drag cars run on high-octane fuel … and so does he. Force runs on Dunkin.”

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  • Anthony, you may have a future in advertising!

    In all seriousness, the NHRA move to Brownsburg would be great for the city.
  • John Force is one of the most well-respected people in NHRA. If he says the NHRA HQ should move to Brownsburg, I think it just could happen.
  • What's good for Brownsburg is good for central Indiana. It would be great if this happened.
  • Force is expanding and likes donuts? That means he is starting a four car irl team with Dunkin Donuts as the sponsor. You heard it here first.

    Signed,

    Mindyman

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  1. With Pence running the ship good luck with a new government building on the site. He does everything on the cheap except unnecessary roads line a new beltway( like we need that). Things like state of the art office buildings and light rail will never be seen as an asset to these types. They don't get that these are the things that help a city prosper.

  2. Does the $100,000,000,000 include salaries for members of Congress?

  3. "But that doesn't change how the piece plays to most of the people who will see it." If it stands out so little during the day as you seem to suggest maybe most of the people who actually see it will be those present when it is dark enough to experience its full effects.

  4. That's the mentality of most retail marketers. In this case Leo was asked to build the brand. HHG then had a bad sales quarter and rather than stay the course, now want to go back to the schlock that Zimmerman provides (at a considerable cut in price.) And while HHG salesmen are, by far, the pushiest salesmen I have ever experienced, I believe they are NOT paid on commission. But that doesn't mean they aren't trained to be aggressive.

  5. The reason HHG's sales team hits you from the moment you walk through the door is the same reason car salesmen do the same thing: Commission. HHG's folks are paid by commission they and need to hit sales targets or get cut, while BB does not. The sales figures are aggressive, so turnover rate is high. Electronics are the largest commission earners along with non-needed warranties, service plans etc, known in the industry as 'cheese'. The wholesale base price is listed on the cryptic price tag in the string of numbers near the bar code. Know how to decipher it and you get things at cost, with little to no commission to the sales persons. Whether or not this is fair, is more of a moral question than a financial one.

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