Speedway/motorsports Blog Posts

IndyCar TV ratings up, sponsors want more

September 5, 2014
Comments(38)
Although television viewership of IndyCar Series races is still lagging far behind what most sponsors and potential sponsors would like to see, there is cause for some optimism in the open-wheel paddock.
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Finding Jim Nabors' replacement no easy task for Indianapolis Motor Speedway

August 20, 2014
Comments(36)
While some followers of the Indy 500 want a Hoosier such as John Mellencamp or Sandi Patty to sing "Back Home Again in Indiana" before the big race, IMS officials won't limit the search to those with Indiana roots.
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Tag Heuer plans major IndyCar-centric marketing campaign

August 7, 2014
Comments(82)
As part of its sponsorship deal with the IndyCar Series, Tag Heuer will get naming rights to the Pit Stop Challenge held in conjunction with the Indianapolis 500, will have signage and displays at the IMS and will market an Indy 500 special edition watch.
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IndyCar TV ratings up, still long way to go

July 25, 2014
Comments(43)
Sunday's second race in Toronto was the most-watched IndyCar race on NBC Sports Network in nearly three years.
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Brickyard 400 attendance remains flat

July 23, 2014
Comments(21)
Indianapolis Motor Speedway officials are not holding out much hope the NASCAR Sprint Cup race they host will ever return to its glory days when it drew more than 250,000 fans annually.
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IndyCar team selling off assets at auction

July 10, 2014
Comments(30)
Panther Racing, once one of the best little teams in the IndyCar Series, is now being sold off in pieces. A number of high-profile items are expected to draw a crowd.
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NASCAR cuts staff as Brickyard 400 nears

June 24, 2014
Comments(18)
New chief operating officer spins stock car series 180 degrees. NASCAR, one of the few sports entities to add employees during the recession, is now paring down.
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Indy 500 TV ratings tick up, but Miles still has miles to go

May 27, 2014
Comments(49)
The TV ratings for the 2014 Indy 500 may be a small validation for some of the changes made at the Indianapolis Motor Speedway by Hulman & Co. CEO Mark Miles. But there's still lots more improvement needed.
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Verizon brings Super Bowl-tested system to IMS

May 14, 2014
Comments(3)
As part of a 13-month long project, Verizon Wireless installed more than 200 antennas to improve cell phone service at the Indianapolis Motor Speedway. While the system went live May 10, the big test will be May 25.
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Grand Prix of Indianapolis wins local TV ratings race, less impressive nationally

May 12, 2014
Comments(61)
The TV viewership for the Grand Prix of Indianapolis was more than five times higher in central Indiana than it is in any other market nationally.
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IMS officials expect Grand Prix attendance to top projections

May 8, 2014
Comments(17)
With good weather on Saturday, Indianapolis Motor Speedway officials think they could easily top 40,000 in attendance for the inaugural Grand Prix of Indianapolis.
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IndyCar Series, Speedway projecting big revenue increases

April 2, 2014
Comments(58)
Hulman & Co. officials are projecting 20-percent to 25-percent gains in ticket and sponsorship sales this year over last. But it's still not clear if the open-wheel series will be profitable.
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Verizon promising to go faster, farther than previous IndyCar title sponsors

March 14, 2014
Comments(28)
The motorsports marketing firm representing Verizon says the wireless communication firm won't be like past IndyCar Series title sponsors Pep Boys, Northern Light and Izod.
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Latest IndyCar driver hire easy to criticize

February 27, 2014
Comments(45)
If the IndyCar Series as a whole doesn’t start looking at least a little further down the line, in a decade's time there aren’t going to be any gray beards left to bring back.
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IndyCar's Fisher, Newgarden show pushing forward can require U-turn

February 13, 2014
Comments(19)
She may not be the first person that comes to mind when thinking of sports marketing, but I’ve always thought Sarah Fisher has a firmer grasp on connecting with fans than most in the IndyCar paddock.
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IndyCar boss optimistic he can land big-name sponsors

February 4, 2014
Comments(56)
Mark Miles says he's very confident he can land a replacement for Izod as the IndyCar Series' title sponsor by March 30. Verizon is one of the companies Miles is talking to, motorsports sources said.
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Indy Eleven takes big gamble with stadium finance plan

January 27, 2014
Comments(15)
By asking for tax money to help finance an $87 million, 18,500-seat venue, soccer team owner Ersal Ozdemir is gambling with one of his franchise's most valuable assets.
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Eight Indiana race tracks join alliance led by former NASCAR promoter

January 8, 2014
Comments(12)
H.A. "Humpy" Wheeler is at the wheel of an initiative to breathe new life—and money—into myriad auto racing tracks in Indiana and across the country.
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F1 champ Jackie Stewart joins forces with local marketing firm

December 20, 2013
Comments(8)
Just Marketing International continues diversification by signing deals this month to represent two of the biggest stars from the world of Formula One.
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IndyCar-themed movie spinning off into cartoon series

December 18, 2013
Comments(14)
Indianapolis Motor Speedway officials are hopeful Turbo Fast, which will race to TV screens in time for Christmas, will expose IndyCar racing to a new generation of fans.
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Three-fourths of ticket buyers to new Speedway road race from Indiana

November 21, 2013
Comments(15)
Early ticket sales for the new IndyCar road race at the Indianapolis Motor Speedway are tracking on the high end of projections. But the visitor spending of the mostly locally attended event could be limited.
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Miles completes IndyCar executive team overhaul

November 8, 2013
Comments(33)
Hulman & Co. CEO Mark Miles abandoned his earlier idea of having a CEO over IndyCar/Speedway competition and another chief executive over the commercial side in favor of a new structure. Now its time to see if it translates into sales.
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Resignation adds urgency to search for Speedway, IndyCar commercial boss

October 23, 2013
Comments(56)
As key sales staffers depart company, Hulman & Co. CEO Mark Miles continues to launch groundbreaking sales initiatives to bolster the IndyCar Series and Indianapolis Motor Speedway.
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Honda wants IndyCar officials to find new engine suppliers

October 14, 2013
Comments(54)
Supplying engines for half the IndyCar field is more than Honda officials bargained for. Losing the Japanese auto maker as a partner would be a huge blow for the open-wheel series.
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IndyCar's de Silvestro not getting props she deserves

October 10, 2013
Comments(8)
Despite having one of the greatest seasons for a woman behind the wheel of an American open-wheel race car, the 25-year-old Swiss driver isn't getting much attention this year.
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