Speedway/motorsports Blog Posts

NASCAR cuts staff as Brickyard 400 nears

June 24, 2014
Comments(18)
New chief operating officer spins stock car series 180 degrees. NASCAR, one of the few sports entities to add employees during the recession, is now paring down.
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Indy 500 TV ratings tick up, but Miles still has miles to go

May 27, 2014
Comments(49)
The TV ratings for the 2014 Indy 500 may be a small validation for some of the changes made at the Indianapolis Motor Speedway by Hulman & Co. CEO Mark Miles. But there's still lots more improvement needed.
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Verizon brings Super Bowl-tested system to IMS

May 14, 2014
Comments(3)
As part of a 13-month long project, Verizon Wireless installed more than 200 antennas to improve cell phone service at the Indianapolis Motor Speedway. While the system went live May 10, the big test will be May 25.
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Grand Prix of Indianapolis wins local TV ratings race, less impressive nationally

May 12, 2014
Comments(61)
The TV viewership for the Grand Prix of Indianapolis was more than five times higher in central Indiana than it is in any other market nationally.
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IMS officials expect Grand Prix attendance to top projections

May 8, 2014
Comments(17)
With good weather on Saturday, Indianapolis Motor Speedway officials think they could easily top 40,000 in attendance for the inaugural Grand Prix of Indianapolis.
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IndyCar Series, Speedway projecting big revenue increases

April 2, 2014
Comments(58)
Hulman & Co. officials are projecting 20-percent to 25-percent gains in ticket and sponsorship sales this year over last. But it's still not clear if the open-wheel series will be profitable.
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Verizon promising to go faster, farther than previous IndyCar title sponsors

March 14, 2014
Comments(28)
The motorsports marketing firm representing Verizon says the wireless communication firm won't be like past IndyCar Series title sponsors Pep Boys, Northern Light and Izod.
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Latest IndyCar driver hire easy to criticize

February 27, 2014
Comments(45)
If the IndyCar Series as a whole doesn’t start looking at least a little further down the line, in a decade's time there aren’t going to be any gray beards left to bring back.
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IndyCar's Fisher, Newgarden show pushing forward can require U-turn

February 13, 2014
Comments(19)
She may not be the first person that comes to mind when thinking of sports marketing, but I’ve always thought Sarah Fisher has a firmer grasp on connecting with fans than most in the IndyCar paddock.
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IndyCar boss optimistic he can land big-name sponsors

February 4, 2014
Comments(56)
Mark Miles says he's very confident he can land a replacement for Izod as the IndyCar Series' title sponsor by March 30. Verizon is one of the companies Miles is talking to, motorsports sources said.
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Indy Eleven takes big gamble with stadium finance plan

January 27, 2014
Comments(15)
By asking for tax money to help finance an $87 million, 18,500-seat venue, soccer team owner Ersal Ozdemir is gambling with one of his franchise's most valuable assets.
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Eight Indiana race tracks join alliance led by former NASCAR promoter

January 8, 2014
Comments(12)
H.A. "Humpy" Wheeler is at the wheel of an initiative to breathe new life—and money—into myriad auto racing tracks in Indiana and across the country.
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F1 champ Jackie Stewart joins forces with local marketing firm

December 20, 2013
Comments(8)
Just Marketing International continues diversification by signing deals this month to represent two of the biggest stars from the world of Formula One.
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IndyCar-themed movie spinning off into cartoon series

December 18, 2013
Comments(14)
Indianapolis Motor Speedway officials are hopeful Turbo Fast, which will race to TV screens in time for Christmas, will expose IndyCar racing to a new generation of fans.
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Three-fourths of ticket buyers to new Speedway road race from Indiana

November 21, 2013
Comments(15)
Early ticket sales for the new IndyCar road race at the Indianapolis Motor Speedway are tracking on the high end of projections. But the visitor spending of the mostly locally attended event could be limited.
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Miles completes IndyCar executive team overhaul

November 8, 2013
Comments(33)
Hulman & Co. CEO Mark Miles abandoned his earlier idea of having a CEO over IndyCar/Speedway competition and another chief executive over the commercial side in favor of a new structure. Now its time to see if it translates into sales.
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Resignation adds urgency to search for Speedway, IndyCar commercial boss

October 23, 2013
Comments(56)
As key sales staffers depart company, Hulman & Co. CEO Mark Miles continues to launch groundbreaking sales initiatives to bolster the IndyCar Series and Indianapolis Motor Speedway.
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Honda wants IndyCar officials to find new engine suppliers

October 14, 2013
Comments(54)
Supplying engines for half the IndyCar field is more than Honda officials bargained for. Losing the Japanese auto maker as a partner would be a huge blow for the open-wheel series.
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IndyCar's de Silvestro not getting props she deserves

October 10, 2013
Comments(8)
Despite having one of the greatest seasons for a woman behind the wheel of an American open-wheel race car, the 25-year-old Swiss driver isn't getting much attention this year.
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Local embrace of new IndyCar road race at IMS key to its success

September 27, 2013
Comments(17)
Hulman & Co. CEO Mark Miles has to be hoping that locals are fans of IndyCar racing and not just the Indianapolis 500.
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Will new Ron Howard movie help or hurt IndyCar?

September 26, 2013
Comments(23)
While the movie titled Rush, which opens Friday, puts the spotlight on open-wheel racing, its focus is on Formula One, not IndyCar. And if it implies that F1 is superior to IndyCar, that could dent the U.S.-based series' image.
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New boss ready to overhaul month of May in Indy

September 3, 2013
Comments(43)
Hulman & Co. CEO Mark Miles is showing the guts it takes to move the IndyCar Series and Indianapolis Motor Speedway in a positive direction. And he's not afraid to part with sacred tradition to do it.
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IndyCar ponders overseas expansion to counter troubles at home

August 28, 2013
Comments(31)
IndyCar Series officials are talking about launching a winter mini-series as early as 2015, while one of the sport's most popular drivers is having trouble finding a ride for the 2014 regular season.
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Star-studded sports car race could kick off month of May at Indy

August 14, 2013
Comments(42)
Indianapolis Motor Speedway officials are interested in an endurance sports car race to kick off the run up to the Indy 500 the way the Rolex 24 at Daytona kicks off festivities leading up to the Daytona 500 NASCAR race.
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Tony Stewart risking his business enterprise with reckless decisions

August 6, 2013
Comments(17)
It’s time Tony Stewart gets a reality check. And it’s probably time for one of his business associates or friends to give it to him.
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  1. With Pence running the ship good luck with a new government building on the site. He does everything on the cheap except unnecessary roads line a new beltway( like we need that). Things like state of the art office buildings and light rail will never be seen as an asset to these types. They don't get that these are the things that help a city prosper.

  2. Does the $100,000,000,000 include salaries for members of Congress?

  3. "But that doesn't change how the piece plays to most of the people who will see it." If it stands out so little during the day as you seem to suggest maybe most of the people who actually see it will be those present when it is dark enough to experience its full effects.

  4. That's the mentality of most retail marketers. In this case Leo was asked to build the brand. HHG then had a bad sales quarter and rather than stay the course, now want to go back to the schlock that Zimmerman provides (at a considerable cut in price.) And while HHG salesmen are, by far, the pushiest salesmen I have ever experienced, I believe they are NOT paid on commission. But that doesn't mean they aren't trained to be aggressive.

  5. The reason HHG's sales team hits you from the moment you walk through the door is the same reason car salesmen do the same thing: Commission. HHG's folks are paid by commission they and need to hit sales targets or get cut, while BB does not. The sales figures are aggressive, so turnover rate is high. Electronics are the largest commission earners along with non-needed warranties, service plans etc, known in the industry as 'cheese'. The wholesale base price is listed on the cryptic price tag in the string of numbers near the bar code. Know how to decipher it and you get things at cost, with little to no commission to the sales persons. Whether or not this is fair, is more of a moral question than a financial one.

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