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Welcome to The Score, your place for hard-hitting sports business news, fast-breaking updates and fuel-injected debate. Buckle up. I'm your host, Anthony Schoettle, IBJ sports reporter.
Speedway/motorsports Blog Posts
Speedway sells $3 million in new Indy 500 sponsorships
May 22, 2013
Comments(4)By creating new sponsorship categories and filling vacated ones, the Indianapolis Motor Speedway has brought on 23 new sponsors
this month. Teams, too, are bringing on new corporate partners.
MoreTime for IndyCar Series to prove it can market drivers
April 25, 2013
Comments(32)Conor Daly and Takuma Sato provide the struggling IndyCar Series with prime opportunities to improve its brand awareness and
TV ratings. But driver promotion has never been the series' strong suit. It's time to turn that around.
MoreIndyCar getting one thing it needs even more than American stars
April 22, 2013
Comments(27)He’s not as American as apple pie, but Takuma Sato adds something to the IndyCar Series it has been sorely lacking in
recent years.
MoreAudi's entrance into IndyCar could cut both ways
April 17, 2013
Comments(31)While the addition of a new engine maker could significantly muscle-up the IndyCar Series’ global marketing, it also
has some series insiders worried the move could trigger an engine arms race and price some suppliers, teams and drivers right
out of the paddock.
MoreHead-turning Hot Wheels cars hit streets to promote Indy 500
April 8, 2013
Comments(44)For the first time, Indianapolis residents could see street-legal, full-size Hot Wheels cars zipping around their neighborhood.
And if consumers like the cars, they can fulfill a childhood fantasy and buy their own.
MoreHinchcliffe victory good for GoDaddy, IndyCar and fans
March 26, 2013
Comments(31)Hip, young racer James Hinchcliffe is off to a good start this year. With a good finish at Indy this May, he will become more
than Danica Patrick's replacement driving the GoDaddy car. The series must promote his success to maximize the benefit.
MoreCentury 21 deal could boost Fisher's team to new level
March 15, 2013
Comments(35)If things go well at Indy, sports marketers think Century 21 could become a much bigger sponsor for Sarah Fisher Hartman Racing.
Clearly, the company has the resources to pour a seven-figure sum into the team.
MoreInformation leaks threaten to sink IndyCar, Speedway
March 6, 2013
Comments(35)The scariest thing for the Speedway and IndyCar Series is that the breaches could indicate there are forces within the organization’s
leadership pushing in different directions.
MoreDanica's Daytona sends TV ratings, IMS hopes soaring
February 25, 2013
Comments(81)The most popular racer, man or woman, on four wheels is the Indianapolis Motor Speedway's best, and perhaps only, chance
at reversing an ugly and costly attendance slide at the Brickyard 400 in July.
MoreSpeedway request for tax money could start heated debate
February 11, 2013
Comments(46)The IMS's first request for taxpayer assistance after more than 100 years in business has triggered heavy sighs from people
fighting against such sports subsidies. If approved, does this open the door for more?
MoreDeal with flip-flopping Firestone big gamble for Miles
January 2, 2013
Comments(60)Only time will tell if the fast-tracked Firestone deal will lead to long-term harmony and growth for the IndyCar Series or
a rough ride for Hulman & Co. CEO Mark Miles and his new regime.
MoreHoosier Racing Tire casting eye toward IndyCar
December 13, 2012
Comments(16)At last week's International Motorsports Industry Show, officials for Lakeville-based company said they are interested
in and capable of supplying tires for the high-speed IndyCar Series.
MoreMiles eyes lights for Speedway, postseason for IndyCar
December 12, 2012
Comments(34)While new Hulman & Co. CEO Mark Miles said his first priority is to grow the IndyCar Series, there’s no doubt he
plans to do the same for the IMS. And growth means change.
MorePandering to NASCAR hurts IndyCar's brand
December 5, 2012
Comments(43)Here’s a new statement IndyCar and Speedway officials might consider: The Indianapolis 500 and IndyCar racing are for
highly-skilled specialists, not someone who can “drive the wheels off anything from a Dixie Chopper to a Camaro.”
MoreHulman & Co. CEO seeks to overhaul IndyCar management
November 29, 2012
Comments(34)Mark Miles isn’t likely to stop at simply hiring a replacement for Randy Bernard, racing sources said. He also aims
to build a new IndyCar Series management structure and hire a new executive team.
MoreMiles facing toughest challenge with IndyCar
November 21, 2012
Comments(21)Building trust between the IndyCar paddock and front office is fine. But that bridge will lead to nowhere unless new Hulman
& Co. CEO Mark Miles and IndyCar Series and IMS boss Jeff Belskus can build an audience for the sport.
MoreSigns point to internal hire to replace Bernard as IndyCar CEO
November 2, 2012
Comments(10)The board of directors overseeing the IndyCar Series is not employing a search firm to look for a new CEO, and three internal
candidates have risen to the top of a list of potential replacements for Randy Bernard.
MoreUncertainty once again hurting IndyCar Series
October 24, 2012
Comments(30)Nothing kills sales faster than uncertainty. Especially when that uncertainty pertains to the product being sold. That’s
why the IndyCar Series finds itself—once again—in a less-than-ideal growth position this off-season.
MoreIndyCar could get boost from unlikely ally
October 17, 2012
Comments(23)NBC officials are confident their new deal to broadcast Formula One races will help grow the IndyCar Series audience, not
divert attention from the American circuit.
MoreIndyCar Series appears headed to Rhode Island in 2013
September 11, 2012
Comments(73)The 2.1-mile street course will have considerable elevation changes and run past Brown University and the state capitol building.
But can such an ambitious endeavor be profitable?
MoreColts nearing season sellout, DeltaWing wants in IndyCar
August 14, 2012
Comments(12)In this new video segment on The Score, IBJ sports reporter Anthony Schoettle offers insight and analysis on the
latest happenings with the Indianapolis Colts and IndyCar Series.
MoreJimmie Johnson accused of desecrating Brickyard
August 1, 2012
Comments(35)Long after NASCAR departed the Indianapolis Motor Speedway, a group of racing fans are still fuming over the way the Brickyard
400 champ celebrated his victory.
MoreDecline of Brickyard 400 shows power of Indy 500
July 30, 2012
Comments(8)While the Brickyard 400 NASCAR race has seen its rise and fall within a relatively short 19-year history, the Indianapolis
500 has persevered through good times and bad, through peace time and World Wars and through massive popularity swings in
open-wheel racing.
MoreSpeedway mulls installing lights for NASCAR race
July 27, 2012
Comments(16)Indianapolis Motor Speedway and NASCAR officials remain committed to the long-term future of the Sprint Cup race at the Brickyard,
predict double-digit percentage attendance gains this year.
MoreIndyCar executive's fast exit leaves unanswered questions
July 13, 2012
Comments(35)The loss of IndyCar Series Chief Operating Officer Marc Koretzky doesn’t rate up there with Danica Patrick defecting
for NASCAR, but it certainly doesn’t appear to be a positive development for the open-wheel series.
More
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Who makes Tater Tots? They would be a good sponsor, because $3 Million for the alleged "Greatest Spectacle In Racing" is taters. Tiny, tiny taters. But at least they are making up something of the losses accumulated over the years in this dying sport. Buttock in seat is certainly not doing it, nor eyeball on TV, as evidenced by the lack of both.
We loved lakehouse and think the Arbor Village would be a great location. It is less than 2 miles from over 1000 rooftops in the 225,000 to over 1 million range. Many people could use the great fishers trail system to bike or walk there. Just an idea Scotty -- but maybe something closer to 3 Wiseman would good. The only microbrew in area is Ram (boring)
True, it's an ESPN production, but ESPN is just another name for ABC Sports, or what used to be ABC Sports since ABC Sports no longer exists as a name. ESPN=ABC Sports= ESPN. ESPN is, according to Forbes "the world's most valuable media property" worth $40 billion. Despite that, they fired 400 people this week.
The Prestige was a great flick.
Larry - even though the race is on ABC, ESPN does all of the work, so that is why ESPN is mentioned. Most sports on ABC are called something like "ESPN on ABC."