Speedway/motorsports Blog Posts

Local embrace of new IndyCar road race at IMS key to its success

September 27, 2013
Hulman & Co. CEO Mark Miles has to be hoping that locals are fans of IndyCar racing and not just the Indianapolis 500.

Will new Ron Howard movie help or hurt IndyCar?

September 26, 2013
While the movie titled Rush, which opens Friday, puts the spotlight on open-wheel racing, its focus is on Formula One, not IndyCar. And if it implies that F1 is superior to IndyCar, that could dent the U.S.-based series' image.

New boss ready to overhaul month of May in Indy

September 3, 2013
Hulman & Co. CEO Mark Miles is showing the guts it takes to move the IndyCar Series and Indianapolis Motor Speedway in a positive direction. And he's not afraid to part with sacred tradition to do it.

IndyCar ponders overseas expansion to counter troubles at home

August 28, 2013
IndyCar Series officials are talking about launching a winter mini-series as early as 2015, while one of the sport's most popular drivers is having trouble finding a ride for the 2014 regular season.

Star-studded sports car race could kick off month of May at Indy

August 14, 2013
Indianapolis Motor Speedway officials are interested in an endurance sports car race to kick off the run up to the Indy 500 the way the Rolex 24 at Daytona kicks off festivities leading up to the Daytona 500 NASCAR race.

Tony Stewart risking his business enterprise with reckless decisions

August 6, 2013
It’s time Tony Stewart gets a reality check. And it’s probably time for one of his business associates or friends to give it to him.

Angie's List back on track with IndyCar Series deal

August 5, 2013
If Angie's List decides to make its involvement with the IndyCar Series a major part of its marketing campaign, it could be a big coup for the series and the team the company partners with. Angie's List pours tens of millions of dollars into marketing annually.

Local TV blackout key to Brickyard 400 survival

July 31, 2013
While only 75,000 people attended Sunday's Brickyard 400, more than 230,000 central Indiana residents watched the race live on television. Speedway officials must induce those TV-watching fans to buy tickets and fill the stands.

IndyCar leaders feeling vindicated by NASCAR's new TV deal

July 24, 2013
There is speculation that the new NBC-NASCAR deal could wreak havoc on the IndyCar Series schedule, but IndyCar officials weren’t letting that dampen their spirits Tuesday.

Do Pocono ratings show IndyCar needs more oval races?

July 22, 2013
Old-school open-wheel fans are crowing that the ratings of IndyCar's Pocono race mean the series needs more ovals. On some levels, their argument makes a lot of sense. But does that mean changes are coming?

New Speedway president asked to 'save our track'

July 10, 2013
After Doug Boles was promoted to Indianapolis Motor Speedway president on Tuesday, one race fan pleaded with him to "save our track!" Does the Speedway really need saving? Some say the situation is that bad or worse.

IndyCar trailing far behind NASCAR, F1 in social media outreach

June 19, 2013
IndyCar’s Twitter and Facebook fan following is another set of numbers Hulman & Co. CEO Mark Miles must boost to assure the series’ survival.

NASCAR boldly predicting better racing, more passing at Brickyard 400

June 5, 2013
NASCAR leaders are meeting with Indy media this week to trumpet the new "racey" Gen-6 car and the end of the processional parade at the Brickyard 400. Message to fans: Expect faster cars and more passing.

Indy 500 drivers' failure to mention sponsors inexcusable

May 30, 2013
During his post-race interview, Indy 500 winner Tony Kanaan mentioned his dad, son, Alex Zanardi, and a woman who returned a good-luck medal he gave her nine years ago. All very nice, but those aren’t the people who pay the bills.

Miles headed for crash with penny-pinching IndyCar team owners?

May 24, 2013
Mark Miles is talking this week about significant changes and speed records at the Indianapolis Motor Speedway. It's the same talk that was coming from Randy Bernard one year ago. Then Bernard was fired.

Speedway sells $3 million in new Indy 500 sponsorships

May 22, 2013
By creating new sponsorship categories and filling vacated ones, the Indianapolis Motor Speedway has brought on 23 new sponsors this month. Teams, too, are bringing on new corporate partners.

Time for IndyCar Series to prove it can market drivers

April 25, 2013
Conor Daly and Takuma Sato provide the struggling IndyCar Series with prime opportunities to improve its brand awareness and TV ratings. But driver promotion has never been the series' strong suit. It's time to turn that around.

IndyCar getting one thing it needs even more than American stars

April 22, 2013
He’s not as American as apple pie, but Takuma Sato adds something to the IndyCar Series it has been sorely lacking in recent years.

Audi's entrance into IndyCar could cut both ways

April 17, 2013
While the addition of a new engine maker could significantly muscle-up the IndyCar Series’ global marketing, it also has some series insiders worried the move could trigger an engine arms race and price some suppliers, teams and drivers right out of the paddock.

Head-turning Hot Wheels cars hit streets to promote Indy 500

April 8, 2013
For the first time, Indianapolis residents could see street-legal, full-size Hot Wheels cars zipping around their neighborhood. And if consumers like the cars, they can fulfill a childhood fantasy and buy their own.

Hinchcliffe victory good for GoDaddy, IndyCar and fans

March 26, 2013
Hip, young racer James Hinchcliffe is off to a good start this year. With a good finish at Indy this May, he will become more than Danica Patrick's replacement driving the GoDaddy car. The series must promote his success to maximize the benefit.

Century 21 deal could boost Fisher's team to new level

March 15, 2013
If things go well at Indy, sports marketers think Century 21 could become a much bigger sponsor for Sarah Fisher Hartman Racing. Clearly, the company has the resources to pour a seven-figure sum into the team.

Information leaks threaten to sink IndyCar, Speedway

March 6, 2013
The scariest thing for the Speedway and IndyCar Series is that the breaches could indicate there are forces within the organization’s leadership pushing in different directions.

Danica's Daytona sends TV ratings, IMS hopes soaring

February 25, 2013
The most popular racer, man or woman, on four wheels is the Indianapolis Motor Speedway's best, and perhaps only, chance at reversing an ugly and costly attendance slide at the Brickyard 400 in July.

Speedway request for tax money could start heated debate

February 11, 2013
The IMS's first request for taxpayer assistance after more than 100 years in business has triggered heavy sighs from people fighting against such sports subsidies. If approved, does this open the door for more?

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