Speedway/motorsports Blog Posts

Tony Stewart risking his business enterprise with reckless decisions

August 6, 2013
Comments(17)
It’s time Tony Stewart gets a reality check. And it’s probably time for one of his business associates or friends to give it to him.
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Angie's List back on track with IndyCar Series deal

August 5, 2013
Comments(72)
If Angie's List decides to make its involvement with the IndyCar Series a major part of its marketing campaign, it could be a big coup for the series and the team the company partners with. Angie's List pours tens of millions of dollars into marketing annually.
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Local TV blackout key to Brickyard 400 survival

July 31, 2013
Comments(30)
While only 75,000 people attended Sunday's Brickyard 400, more than 230,000 central Indiana residents watched the race live on television. Speedway officials must induce those TV-watching fans to buy tickets and fill the stands.
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IndyCar leaders feeling vindicated by NASCAR's new TV deal

July 24, 2013
Comments(37)
There is speculation that the new NBC-NASCAR deal could wreak havoc on the IndyCar Series schedule, but IndyCar officials weren’t letting that dampen their spirits Tuesday.
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Do Pocono ratings show IndyCar needs more oval races?

July 22, 2013
Comments(23)
Old-school open-wheel fans are crowing that the ratings of IndyCar's Pocono race mean the series needs more ovals. On some levels, their argument makes a lot of sense. But does that mean changes are coming?
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New Speedway president asked to 'save our track'

July 10, 2013
Comments(58)
After Doug Boles was promoted to Indianapolis Motor Speedway president on Tuesday, one race fan pleaded with him to "save our track!" Does the Speedway really need saving? Some say the situation is that bad or worse.
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IndyCar trailing far behind NASCAR, F1 in social media outreach

June 19, 2013
Comments(45)
IndyCar’s Twitter and Facebook fan following is another set of numbers Hulman & Co. CEO Mark Miles must boost to assure the series’ survival.
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NASCAR boldly predicting better racing, more passing at Brickyard 400

June 5, 2013
Comments(3)
NASCAR leaders are meeting with Indy media this week to trumpet the new "racey" Gen-6 car and the end of the processional parade at the Brickyard 400. Message to fans: Expect faster cars and more passing.
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Indy 500 drivers' failure to mention sponsors inexcusable

May 30, 2013
Comments(116)
During his post-race interview, Indy 500 winner Tony Kanaan mentioned his dad, son, Alex Zanardi, and a woman who returned a good-luck medal he gave her nine years ago. All very nice, but those aren’t the people who pay the bills.
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Miles headed for crash with penny-pinching IndyCar team owners?

May 24, 2013
Comments(31)
Mark Miles is talking this week about significant changes and speed records at the Indianapolis Motor Speedway. It's the same talk that was coming from Randy Bernard one year ago. Then Bernard was fired.
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Speedway sells $3 million in new Indy 500 sponsorships

May 22, 2013
Comments(7)
By creating new sponsorship categories and filling vacated ones, the Indianapolis Motor Speedway has brought on 23 new sponsors this month. Teams, too, are bringing on new corporate partners.
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Time for IndyCar Series to prove it can market drivers

April 25, 2013
Comments(32)
Conor Daly and Takuma Sato provide the struggling IndyCar Series with prime opportunities to improve its brand awareness and TV ratings. But driver promotion has never been the series' strong suit. It's time to turn that around.
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IndyCar getting one thing it needs even more than American stars

April 22, 2013
Comments(27)
He’s not as American as apple pie, but Takuma Sato adds something to the IndyCar Series it has been sorely lacking in recent years.
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Audi's entrance into IndyCar could cut both ways

April 17, 2013
Comments(31)
While the addition of a new engine maker could significantly muscle-up the IndyCar Series’ global marketing, it also has some series insiders worried the move could trigger an engine arms race and price some suppliers, teams and drivers right out of the paddock.
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Head-turning Hot Wheels cars hit streets to promote Indy 500

April 8, 2013
Comments(44)
For the first time, Indianapolis residents could see street-legal, full-size Hot Wheels cars zipping around their neighborhood. And if consumers like the cars, they can fulfill a childhood fantasy and buy their own.
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Hinchcliffe victory good for GoDaddy, IndyCar and fans

March 26, 2013
Comments(31)
Hip, young racer James Hinchcliffe is off to a good start this year. With a good finish at Indy this May, he will become more than Danica Patrick's replacement driving the GoDaddy car. The series must promote his success to maximize the benefit.
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Century 21 deal could boost Fisher's team to new level

March 15, 2013
Comments(35)
If things go well at Indy, sports marketers think Century 21 could become a much bigger sponsor for Sarah Fisher Hartman Racing. Clearly, the company has the resources to pour a seven-figure sum into the team.
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Information leaks threaten to sink IndyCar, Speedway

March 6, 2013
Comments(35)
The scariest thing for the Speedway and IndyCar Series is that the breaches could indicate there are forces within the organization’s leadership pushing in different directions.
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Danica's Daytona sends TV ratings, IMS hopes soaring

February 25, 2013
Comments(81)
The most popular racer, man or woman, on four wheels is the Indianapolis Motor Speedway's best, and perhaps only, chance at reversing an ugly and costly attendance slide at the Brickyard 400 in July.
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Speedway request for tax money could start heated debate

February 11, 2013
Comments(46)
The IMS's first request for taxpayer assistance after more than 100 years in business has triggered heavy sighs from people fighting against such sports subsidies. If approved, does this open the door for more?
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Deal with flip-flopping Firestone big gamble for Miles

January 2, 2013
Comments(60)
Only time will tell if the fast-tracked Firestone deal will lead to long-term harmony and growth for the IndyCar Series or a rough ride for Hulman & Co. CEO Mark Miles and his new regime.
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Hoosier Racing Tire casting eye toward IndyCar

December 13, 2012
Comments(16)
At last week's International Motorsports Industry Show, officials for Lakeville-based company said they are interested in and capable of supplying tires for the high-speed IndyCar Series.
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Miles eyes lights for Speedway, postseason for IndyCar

December 12, 2012
Comments(34)
While new Hulman & Co. CEO Mark Miles said his first priority is to grow the IndyCar Series, there’s no doubt he plans to do the same for the IMS. And growth means change.
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Pandering to NASCAR hurts IndyCar's brand

December 5, 2012
Comments(43)
Here’s a new statement IndyCar and Speedway officials might consider: The Indianapolis 500 and IndyCar racing are for highly-skilled specialists, not someone who can “drive the wheels off anything from a Dixie Chopper to a Camaro.”
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Hulman & Co. CEO seeks to overhaul IndyCar management

November 29, 2012
Comments(34)
Mark Miles isn’t likely to stop at simply hiring a replacement for Randy Bernard, racing sources said. He also aims to build a new IndyCar Series management structure and hire a new executive team.
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