Speedway/motorsports Blog Posts

IRL revs crowd at Long Beach

April 21, 2009
Comments(12)
By all accounts the Grand Prix of Long Beach was a success for the Indy Racing League. The IRL, which signed a five-year deal to take over the former CART event following last...
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Castroneves racing Sunday

April 17, 2009
Comments(18)
Helio Castroneves will be on the track this weekend in Long Beach, Calif. Penske officials had a contingency plan in place to put him on the track—even as far back as two weeks...
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Oval Vodka joins Indy Light Series

April 16, 2009
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Officials for Oval Vodka, producer and importer of the new super-premium vodka from Austria, announced today that they will be participating in the Indy Light Series with Alliance Motorsports, in a one-year sponsorship...
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Castroneves: A marketing liability?

April 15, 2009
Comments(31)
Entering the fourth day of deliberations in the tax evasion case of Indy Racing League driver Helio Castroneves, series officials now have to be seriously wondering what will become of the month of...
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IRL TV ratings down, optimism up

April 8, 2009
Comments(65)
The Nielsen ratings for the first Indy Racing League race Sunday in St. Petersburg were down 60 percent from the same race a year ago. The 2009 St. Petersburg race was the season...
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Petty potentially powerful endorser

April 7, 2009
Comments(26)
Open-wheel racing has long been bigger with the wine-and-cheese crowd than with the blue-collar bunch that made NASCAR the biggest racing circuit in North America. That’s been OK for Formula One, with its...
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Kinder, gentler Danica?

April 6, 2009
Comments(19)
It was an odd site before the Indy Racing League race in St. Petersburg Sunday. There was Danica Patrick talking about her new approach to racing. She was telling Versus’ Jack Arute that...
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VS-IRL telecast gets solid marks

April 6, 2009
Comments(11)
While Indy Racing League officials are still awaiting the Nielsen ratings from the open-wheel series’ first race on cable station Versus, this much is clear: The coverage of yesterday’s race in St. Petersburg,...
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IRL: Sweet home Alabama?

April 2, 2009
Comments(10)
While Indy Racing League teams and officials are heading to St. Petersburg, Fla. for the April 5 season opener, their mind may be wandering to not-so-far away Alabama. In March, IRL teams made their...
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IRL signs four new sponsors

March 30, 2009
Comments(24)
Down economy or not, the Indy Racing League sales staff is in overdrive. In the last week, IRL officials finalized four new sponsorship deals. First, IRL officials Thursday night (March 26) inked a deal with...
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Media icon departs Speedway

March 27, 2009
Comments(23)
Bill York, who has worked in the Indianapolis Motor Speedway press room since 1958, is no longer with the Brickyard. IMS spokesman Ron Green confirmed that York and the Speedway parted ways, but...
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Izod touts IRL promo amid worries

March 25, 2009
Comments(49)
New York-based Phillips-Van Heusen Corp. will roll out its new Izod/Indy race-inspired clothing collection in Macy’s stores nationwide in April. The launch will be accompanied by a national multi-million dollar advertising campaign as...
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Schmidt, Ganassi partner for Indy

March 10, 2009
Comments(5)
Chip Ganassi Racing and Sam Schmidt Motorsports will partner to field a car for Alex Lloyd in the 93rd Running of the Indianapolis 500. Lloyd, the 2007 Firestone Indy Lights champion, is a...
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Local racing jobs still revving

March 9, 2009
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Despite the downturned economy, the long-view shows the motorsports sector is growing in Indiana. Studies compiled by the Indiana Motorsports Association and IUPUI indicate there’s been a 37 percent growth in the number...
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Acclaimed writer pens 500 book

March 3, 2009
Comments(9)
Simon & Schuster has commissioned a book about the first Indianapolis 500. The book publishing company hired former Sports Illustrated executive editor Charles Leerhsen to write the story of the 1911 race, and...
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IRL promo campaign going green

March 2, 2009
Comments(17)
The Indy Racing League’s new TV partner is getting ready to launch a full-throttle promotional offensive. The Comcast Cable-owned Versus TV network is launching a promotional campaign March 7 that will not only be...
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SI responds to Danica tattoo flap

February 26, 2009
Comments(13)
After this post, there will be a self-imposed moratorium on Danica Patrick-related news on The Score. Even I can see we’ve gotten a little carried away. But Sports Illustrated’s response to the Danica tattoo flap that surfaced two weeks ago...
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Danica suddenly considering F1

February 24, 2009
Comments(37)
Indy Racing League driver Danica Patrick has done an about face. Just a few days after telling everyone how happy she is in the IRL, she now says she’d consider jumping to Formula One. Patrick has been targeted as one...
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Danica rebuffs F1, Ecclestone

February 20, 2009
Comments(26)
That sound you heard was a collective sigh from the Indy Racing League’s sales and marketing department. IRL driver and Sports Illustrated cover girl Danica Patrick says she has not been contacted by anyone...
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SI deletes flag tattoo from Patrick

February 18, 2009
Comments(31)
Danica Patrick didn’t quite bare all in her most recent Sports Illustrated swimsuit issue. While there was an abundance of skin on display, there was one thing that didn’t show up; a tattoo...
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Women of IRL burning rubber

February 5, 2009
Comments(60)
The women of the Indy Racing League continue to burn rubber. Sources close to the Newman Haas Lanigan team said the team is close to signing a deal with Milka Duno (and Robert...
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Gasoline Alley businesses upset

February 4, 2009
Comments(11)
A proposed closure of Grande Avenue in Speedway has more than a few Gasoline Alley businesses riled up. Allison Transmission—which has plants on both sides of Grande Avenue just south of 10th Street—along with the Speedway Redevelopment Commission, has requested...
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IRL might delay engine changes

February 3, 2009
Comments(37)
There were some interesting revelations during an Indy Racing League press conference today to discuss the on-going Automotive Manufacturers Roundtables designed to bring about expanded engine manufacturer participation and to help define a...
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Patrick helps GoDaddy hit records

February 3, 2009
Comments(8)
How successful were the GoDaddy ads aired on TV during the Super Bowl? That depends on who you ask. Some panned, while other praised the two ads featuring Indy Racing League driver Danica...
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Motorsports marketer assists NBA

January 30, 2009
Comments(0)
The National Basketball Association got an assist from an Indianapolis sponsorship consultancy, who oddly, works solely in the motorsports realm. NBA officials recently decided to loosen its rules on hard liquor sponsorships, to allow...
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  1. I had read earlier this spring that Noodles & Co was going to open in the Fishers Marketplace (which is SR 37 and 131st St, not 141st St, just FYI). Any word on that? Also, do you happen to know what is being built in Carmel at Pennsylvania and Old Meridian? May just be an office building but I'm not sure.

  2. I'm sorry, but you are flat out wrong. There are few tracks in the world with the history of IMS and probably NO OTHER as widely known and recognized. I don't care what you think about the stat of Indy Car racing, these are pretty hard things to dispute.

  3. Also wondering if there is an update on the Brockway Pub-Danny Boy restaurant/taproom that was planned for the village as well?

  4. Why does the majority get to trample on the rights of the minority? You do realize that banning gay marriage does not rid the world of gay people, right? They are still going to be around and they are still going to continue to exist. The best way to get it all out of the spotlight? LEGALIZE IT! If gay marriage is legal, they will get to stop trying to push for it and you will get to stop seeing it all over the news. Why do Christians get to decide what is moral?? Why do you get to push your religion on others? How would legalizing gay marriage expose their lifestyle to your children? By the way, their lifestyle is going to continue whether gay marriage is legalized or not. It's been legal in Canada for quite a while now and they seem to be doing just fine. What about actual rules handed down by God? What about not working on Sundays? What about obeying your parents? What about adultery? These are in the 10 Commandments, the most important of God's rules. Yet they are all perfectly legal. What about divorce? Only God is allowed to dissolve a marriage so why don't you work hard to get divorce banned? Why do you get to pick and choose the parts of the Bible you care about?

  5. Look at the bright side. With the new Lowe's call center, that means 1000 jobs at $10 bucks an hour. IMS has to be drooling over all that disposable income. If those employees can save all their extra money after bills, in five years they can go to the race LIVE. Can you say attendance boost?

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