Speedway/motorsports Blog Posts

Motorsports marketer assists NBA

January 30, 2009
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The National Basketball Association got an assist from an Indianapolis sponsorship consultancy, who oddly, works solely in the motorsports realm. NBA officials recently decided to loosen its rules on hard liquor sponsorships, to allow...
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Major team, sponsor depart IRL

January 29, 2009
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Despite today’s announcement that Rahal Letterman Racing—the team that gave Danica Patrick her start—is leaving the Indy Racing League, series officials are still “bullish” on next season. “Bobby Rahal and Dave Letterman have been good...
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TV move: Genius or desperation?

January 26, 2009
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My reaction to last year’s announcement that the Indy Racing League was parting ways with ESPN for lesser known cable channel, Versus, was the same as a lot of the readers of this...
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IRL focus of Bush report, TV ad

January 23, 2009
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The Indy Racing League made Pres. George W. Bush’s final report, highlighting his eight-year term’s accomplishments and results. On page 26 of the report, Bush writes about his work with renewable energies. The...
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DRR imports Brit driver

January 20, 2009
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Dreyer & Reinbold Racing announced today it has signed a deal with British racer Mike Conway to become the team’s first confirmed driver for the 2009 Indy Racing League campaign. The 25-year old rookie...
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Volkswagen revs interest in IRL

January 20, 2009
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Honda vs. Volkswagen. Now that has a ring to it. And it is looking like that could be the headline act in the 2011 Indy Racing League. Ulrich Baretzky, Audi Sport’s head of engine...
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Little cars big deal for IRL

January 15, 2009
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Indy Racing League officials are finalizing a deal with Mattel’s Hot Wheels to roll out a line of replica open-wheel cars this spring. As little cars go, this is a pretty big deal....
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Siegel leaves DEI, returns home

January 14, 2009
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Max Siegel, former president of global operations for Dale Earnhardt Inc., is coming back to the local law firm where his career began. As reported in the IBJ in November, Siegel began contemplating...
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Dollar General extends Fisher deal

January 13, 2009
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Dollar General will extend its sponsorship of Sarah Fisher Racing into 2009 by serving as Fisher’s primary sponsor for four races; Kansas, Indianapolis, Kentucky and Chicago. Dollar General sponsored SFR for two events in 2008...
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IMS replica racing to Whitestown?

January 12, 2009
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A group planning to make a movie about the very first Indianapolis 500, is eyeballing more than 200 acres in Whitestown to build a replica Indianapolis Motor Speedway. Justin Escue, a locally based movie...
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Gordon enlists local track designer

January 8, 2009
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Locally based race track designer Paxton Waters’ engine is burning white hot despite the freezing temperatures outside. While the race season is dormant, Waters’ business is pedal to the metal. “It doesn’t matter...
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Fisher demos race simulators

January 7, 2009
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Indy Racing League team owner and driver Sarah Fisher this week signed an endorsement deal with SimCraft Racing Simulators. Fisher will appear at the company’s booth Jan. 8-11 at the 2009 International Consumer...
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Allstate 400 renewals 'way off'

December 22, 2008
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Troubles this year for the Indy Racing League—and the Indianapolis Motor Speedway—that led to layoffs last Friday, started with a NASCAR event. “We started seeing a downturn in revenue with the Allstate 400,” said...
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IRL, IMS making staff cuts

December 19, 2008
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If you’re an open-wheel racing fan, should you be concerned that Detroit cancelled its 2009 Indy Racing League race, reducing the IRL schedule to 17 races? You bet. Sure, Detroit—with all the tumult surrounding...
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IMS, Foyt ink sponsor deals

December 18, 2008
Comments(9)
Four companies signed deals to be presenting sponsors for the Indianapolis Motor Speedway’s Centennial Gala: Just Marketing International, Old National Bank, the Indiana Pacers and Honda. Financial terms of the deal were not...
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Dallara comes to aid of IRL

December 12, 2008
Comments(24)
In an effort to reduce costs for Indy Racing League teams during the 2009 season, Dallara will lower the price of parts for its IRL chassis. The manufacturer plans to reduce the cost of general...
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O'Reilly Raceway Park upgrading

December 12, 2008
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O’Reilly Raceway Park at Indianapolis officials recently announced a plan for the next phase of the ongoing facility improvement project that has been underway for much of the last decade at the historic...
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Outreach pays off for Sarah Fisher

December 11, 2008
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Indy Racing League team owner and driver Sarah Fisher will step away from her office at her race shop to guest co-host the Smiley Morning Radio Show on WZPL-FM 99.5 along with Dave...
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IRL inks global broadcast deal

December 10, 2008
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The Indy Racing League today announced an extension of its long-time association with ESPN International for worldwide (excluding the United States and Brazil) distribution of IRL broadcast rights until 2010, with a further...
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IRL star makes "inappropriate" ad

December 8, 2008
Comments(22)
Indy Racing League driver Danica Patrick last week finished filming a pair of Go Daddy TV commercials in Los Angeles that will air during Super Bowl XLIII on Feb. 1. The Arizona-based domain...
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Danica tops Tiger, Manning

December 4, 2008
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Indy Racing League driver Danica Patrick topped golfer Tiger Woods, quarterback Tom Brady and Super Bowl champion Eli Manning and his brother Peyton as the most searched for athlete in 2008, according to America Online’s...
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Ethanol debate still burning hot

December 3, 2008
Comments(22)
Debate over the Indy Racing League’s decision to partner with a Brazilian ethanol provider is still burning white hot. The one thing the IRL might have overlooked is that the in-fighting in the...
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NASCAR sponsors lead IRL

December 1, 2008
Comments(2)
The newly released Joyce Julius sponsorship value numbers for NASCAR are pretty sobering. They dwarf those of the Indy Racing League. Lowe’s, the primary sponsor for this year’s NASCAR Cup Series champion Jimmie Johnson, garnered television exposure valued at $200 million....
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Local firm brokers huge F1 deal

November 26, 2008
Comments(12)
When I first met Zak Brown in 2001, it was to interview him for a story about his mostly unheard of company, Just Marketing. At the time, I was writing a “Small Business...
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Tony Stewart stops horse slaughter

November 21, 2008
Comments(3)
Say what you want about Tony Stewart, he's OK in my book. His foundation does lots of good work for causes benefiting children and animals. So if he sometimes gets a little caustic after races,...
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  1. So much for Eric Holder's conversation about race. If white people have got something to say, they get sued over it. Bottom line: white people have un-freer speech than others as a consequence of the misnamed "Civil rights laws."

  2. I agree, having seen three shows, that I was less than wowed. Disappointing!!

  3. Start drilling, start fracking, and start using our own energy. Other states have enriched their citizens and nearly elminated unemployment by using these resources that are on private land. If you are against the 'low prices' of discount stores, the best way to allow shoppers more choice is to empower them with better earnings. NOT through manipulated gov mandated min wage hikes, but better jobs and higher competitive pay. This would be direct result of using our own energy resources, yet Obama knows that Americans who arent dependent of gov welfare are much less likely to vote Dem, so he looks for ways to ensure America's decline and keep its citizens dependent of gov.

  4. Say It Loud, I'm Black and Ashamed: It's too bad that with certain "black" entertainment events, it seems violence and thuggery follows and the collateral damage that it leaves behinds continues to be a strain on the city in terms of people getting hurt, killed or becoming victims of crimes and/or stretching city resources. I remember shopping in the Meadows area years ago until violence and crime ended make most of the business pack you and leave as did with Lafayette Square and Washington Square. Over the past 10 to 12 years, I remember going to the Indiana Black Expo Soul Picnic in Washington Park. Violence, gang fights and homicides ended that. My great grandmother still bears the scares on her leg from when she was trampled by a group of thugs running from gun fire from a rival gang. With hundreds of police offices downtown still multiple shootings, people getting shot downtown during Black Expo. A number of people getting shots or murdered at black clubs around the city like Club Six on the west side, The Industry downtown, Jamal Tinsley's shot out in front of the Conrad, multiple fights and shootings at the skating rinks, shootings at Circle Center Mall and shooting and robberies and car jackings at Lafayette Mall. Shootings and gang violence and the State Fair. I can go on and on and on. Now Broad Ripple. (Shaking head side to side) Say It Loud, I'm Black and I'm Ashamed.

  5. Ballard Administration. Too funny. This is the least fiscally responsive administration I have ever seen. One thing this article failed to mention, is that the Hoosier State line delivers rail cars to the Amtrak Beech Grove maintenance facility for refurbishment. That's an economic development issue. And the jobs there are high-paying. That alone is worth the City's investment.

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