Speedway/motorsports Blog Posts

IRL focus of Bush report, TV ad

January 23, 2009
Comments(30)
The Indy Racing League made Pres. George W. Bush’s final report, highlighting his eight-year term’s accomplishments and results. On page 26 of the report, Bush writes about his work with renewable energies. The...
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DRR imports Brit driver

January 20, 2009
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Dreyer & Reinbold Racing announced today it has signed a deal with British racer Mike Conway to become the team’s first confirmed driver for the 2009 Indy Racing League campaign. The 25-year old rookie...
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Volkswagen revs interest in IRL

January 20, 2009
Comments(21)
Honda vs. Volkswagen. Now that has a ring to it. And it is looking like that could be the headline act in the 2011 Indy Racing League. Ulrich Baretzky, Audi Sport’s head of engine...
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Little cars big deal for IRL

January 15, 2009
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Indy Racing League officials are finalizing a deal with Mattel’s Hot Wheels to roll out a line of replica open-wheel cars this spring. As little cars go, this is a pretty big deal....
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Siegel leaves DEI, returns home

January 14, 2009
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Max Siegel, former president of global operations for Dale Earnhardt Inc., is coming back to the local law firm where his career began. As reported in the IBJ in November, Siegel began contemplating...
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Dollar General extends Fisher deal

January 13, 2009
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Dollar General will extend its sponsorship of Sarah Fisher Racing into 2009 by serving as Fisher’s primary sponsor for four races; Kansas, Indianapolis, Kentucky and Chicago. Dollar General sponsored SFR for two events in 2008...
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IMS replica racing to Whitestown?

January 12, 2009
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A group planning to make a movie about the very first Indianapolis 500, is eyeballing more than 200 acres in Whitestown to build a replica Indianapolis Motor Speedway. Justin Escue, a locally based movie...
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Gordon enlists local track designer

January 8, 2009
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Locally based race track designer Paxton Waters’ engine is burning white hot despite the freezing temperatures outside. While the race season is dormant, Waters’ business is pedal to the metal. “It doesn’t matter...
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Fisher demos race simulators

January 7, 2009
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Indy Racing League team owner and driver Sarah Fisher this week signed an endorsement deal with SimCraft Racing Simulators. Fisher will appear at the company’s booth Jan. 8-11 at the 2009 International Consumer...
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Allstate 400 renewals 'way off'

December 22, 2008
Comments(10)
Troubles this year for the Indy Racing League—and the Indianapolis Motor Speedway—that led to layoffs last Friday, started with a NASCAR event. “We started seeing a downturn in revenue with the Allstate 400,” said...
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IRL, IMS making staff cuts

December 19, 2008
Comments(16)
If you’re an open-wheel racing fan, should you be concerned that Detroit cancelled its 2009 Indy Racing League race, reducing the IRL schedule to 17 races? You bet. Sure, Detroit—with all the tumult surrounding...
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IMS, Foyt ink sponsor deals

December 18, 2008
Comments(9)
Four companies signed deals to be presenting sponsors for the Indianapolis Motor Speedway’s Centennial Gala: Just Marketing International, Old National Bank, the Indiana Pacers and Honda. Financial terms of the deal were not...
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Dallara comes to aid of IRL

December 12, 2008
Comments(24)
In an effort to reduce costs for Indy Racing League teams during the 2009 season, Dallara will lower the price of parts for its IRL chassis. The manufacturer plans to reduce the cost of general...
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O'Reilly Raceway Park upgrading

December 12, 2008
Comments(2)
O’Reilly Raceway Park at Indianapolis officials recently announced a plan for the next phase of the ongoing facility improvement project that has been underway for much of the last decade at the historic...
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Outreach pays off for Sarah Fisher

December 11, 2008
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Indy Racing League team owner and driver Sarah Fisher will step away from her office at her race shop to guest co-host the Smiley Morning Radio Show on WZPL-FM 99.5 along with Dave...
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IRL inks global broadcast deal

December 10, 2008
Comments(4)
The Indy Racing League today announced an extension of its long-time association with ESPN International for worldwide (excluding the United States and Brazil) distribution of IRL broadcast rights until 2010, with a further...
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IRL star makes "inappropriate" ad

December 8, 2008
Comments(22)
Indy Racing League driver Danica Patrick last week finished filming a pair of Go Daddy TV commercials in Los Angeles that will air during Super Bowl XLIII on Feb. 1. The Arizona-based domain...
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Danica tops Tiger, Manning

December 4, 2008
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Indy Racing League driver Danica Patrick topped golfer Tiger Woods, quarterback Tom Brady and Super Bowl champion Eli Manning and his brother Peyton as the most searched for athlete in 2008, according to America Online’s...
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Ethanol debate still burning hot

December 3, 2008
Comments(22)
Debate over the Indy Racing League’s decision to partner with a Brazilian ethanol provider is still burning white hot. The one thing the IRL might have overlooked is that the in-fighting in the...
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NASCAR sponsors lead IRL

December 1, 2008
Comments(2)
The newly released Joyce Julius sponsorship value numbers for NASCAR are pretty sobering. They dwarf those of the Indy Racing League. Lowe’s, the primary sponsor for this year’s NASCAR Cup Series champion Jimmie Johnson, garnered television exposure valued at $200 million....
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Local firm brokers huge F1 deal

November 26, 2008
Comments(12)
When I first met Zak Brown in 2001, it was to interview him for a story about his mostly unheard of company, Just Marketing. At the time, I was writing a “Small Business...
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Tony Stewart stops horse slaughter

November 21, 2008
Comments(3)
Say what you want about Tony Stewart, he's OK in my book. His foundation does lots of good work for causes benefiting children and animals. So if he sometimes gets a little caustic after races,...
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Target wins IRL exposure race

November 20, 2008
Comments(14)
Target, the primary sponsor of 2008 Indy Racing League champion Scott Dixon and his teammate Dan Wheldon, secured $16 million of exposure value during race broadcasts this past season, more than twice the...
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'09 title sponsor hopes evaporate

November 19, 2008
Comments(21)
Efforts to land an Indy Racing League title sponsor have turned to 2010. Just two months ago, IRL officials said a deal appeared imminent. In October, the economy stifled negotiations. Now, almost all...
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IMS moves might spur development

November 10, 2008
Comments(13)
It’s been a big year for the Indianapolis Motor Speedway and Indy Racing League. The IRL has seen some growth in this season of unification, with more viewers overall for the IRL and...
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  1. With Pence running the ship good luck with a new government building on the site. He does everything on the cheap except unnecessary roads line a new beltway( like we need that). Things like state of the art office buildings and light rail will never be seen as an asset to these types. They don't get that these are the things that help a city prosper.

  2. Does the $100,000,000,000 include salaries for members of Congress?

  3. "But that doesn't change how the piece plays to most of the people who will see it." If it stands out so little during the day as you seem to suggest maybe most of the people who actually see it will be those present when it is dark enough to experience its full effects.

  4. That's the mentality of most retail marketers. In this case Leo was asked to build the brand. HHG then had a bad sales quarter and rather than stay the course, now want to go back to the schlock that Zimmerman provides (at a considerable cut in price.) And while HHG salesmen are, by far, the pushiest salesmen I have ever experienced, I believe they are NOT paid on commission. But that doesn't mean they aren't trained to be aggressive.

  5. The reason HHG's sales team hits you from the moment you walk through the door is the same reason car salesmen do the same thing: Commission. HHG's folks are paid by commission they and need to hit sales targets or get cut, while BB does not. The sales figures are aggressive, so turnover rate is high. Electronics are the largest commission earners along with non-needed warranties, service plans etc, known in the industry as 'cheese'. The wholesale base price is listed on the cryptic price tag in the string of numbers near the bar code. Know how to decipher it and you get things at cost, with little to no commission to the sales persons. Whether or not this is fair, is more of a moral question than a financial one.

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