Speedway/motorsports Blog Posts

NASCAR sponsors lead IRL

December 1, 2008
Comments(2)
The newly released Joyce Julius sponsorship value numbers for NASCAR are pretty sobering. They dwarf those of the Indy Racing League. Lowe’s, the primary sponsor for this year’s NASCAR Cup Series champion Jimmie Johnson, garnered television exposure valued at $200 million....
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Local firm brokers huge F1 deal

November 26, 2008
Comments(12)
When I first met Zak Brown in 2001, it was to interview him for a story about his mostly unheard of company, Just Marketing. At the time, I was writing a “Small Business...
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Tony Stewart stops horse slaughter

November 21, 2008
Comments(3)
Say what you want about Tony Stewart, he's OK in my book. His foundation does lots of good work for causes benefiting children and animals. So if he sometimes gets a little caustic after races,...
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Target wins IRL exposure race

November 20, 2008
Comments(14)
Target, the primary sponsor of 2008 Indy Racing League champion Scott Dixon and his teammate Dan Wheldon, secured $16 million of exposure value during race broadcasts this past season, more than twice the...
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'09 title sponsor hopes evaporate

November 19, 2008
Comments(21)
Efforts to land an Indy Racing League title sponsor have turned to 2010. Just two months ago, IRL officials said a deal appeared imminent. In October, the economy stifled negotiations. Now, almost all...
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IMS moves might spur development

November 10, 2008
Comments(13)
It’s been a big year for the Indianapolis Motor Speedway and Indy Racing League. The IRL has seen some growth in this season of unification, with more viewers overall for the IRL and...
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McCain loss a hit to motorsports

November 6, 2008
Comments(12)
John McCain’s loss to Barack Obama in Tuesday’s presidential election is a loss not only for staunch Republicans and conservatives, it's also a loss for motorsports. I know, there are more pressing presidential issues,...
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Engine makers await IRL specs

November 4, 2008
Comments(8)
While most Hoosiers are headed for the polls this election day, Indy Racing League teams and officials are headed to Las Vegas for their post-season banquet at The Palms Casino Resort tomorrow. Word coming from series officials as they get ready to...
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Tony George ripped in Australia

October 27, 2008
Comments(18)
The honeymoon in Australia between the Indy Racing League and locals ended almost before it began. The day after local newspapers published huge sections featuring the IRL race and drivers, local stories came...
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Aussies petition IRL to stay

October 24, 2008
Comments(3)
The Indy Racing League is being greeted with much fanfare in Australia this week, but it remains doubtful the open-wheel series will return to race at Surfer’s Paradise next year. The first two days...
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Marty's party over in IRL

October 21, 2008
Comments(4)
It’s official, kind of. Marty’s party in the Indy Racing League is over. Sources have told IBJ that IRL officials have asked driver and team owner Marty Roth (through intermediaries) to explore other options...
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IRL title sponsor hunt loses power

October 17, 2008
Comments(17)
The Indy Racing League’s drive for a title sponsor has hit the wall. “The economy is having a huge impact,” said Zak Brown, president of Just Marketing International, the local firm the IRL hired...
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Paul Newman's legacy helping kids

October 15, 2008
Comment(1)
In the coming years, Graham Rahal can expect more than a few thank you cards from critically ill youngsters. The 19-year-old Indy Racing League driver raised $40,900 for Flying Horse Farms with the...
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New Versus boss revving up IRL

October 9, 2008
Comments(4)
The new president of Philadelphia-based cable channel Versus said he is not out to mimic ESPN. That might be good news for many Indy Racing League fans who complained bitterly about ESPN’s coverage...
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Paul Newman, Danica make news

October 7, 2008
Comments(15)
The helmet that Graham Rahal wore during the Honda Indy 200 at Mid-Ohio is up for auction on the online auction site eBay. This one-of-a-kind helmet was designed as a tribute to Paul...
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Helio case could engulf NASCAR

October 3, 2008
Comments(8)
Indy Racing League officials are about to find out if the old adage “There is no bad PR” holds true. The tax dodging scandal involving Helio Castroneves is about to get ugly. Very,...
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IRL TV ratings revved up

October 1, 2008
Comments(10)
In the first season of open-wheel racing unification, the Indy Racing League registered viewership increases on its telecasts on ABC, ESPN and ESPN2. For the 17 races on the IRL schedule this year,...
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Business community honors Fisher

September 25, 2008
Comments(0)
Indy Racing League driver and team owner Sarah Fisher this afternoon was honored at the fifth annual Indy’s Best & Brightest under 40 Awards in front of a crowd of 650 business professionals...
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Izod rolls out IRL clothing line

September 18, 2008
Comments(6)
Izod rolled out a new line of Indy Racing League-themed jeans and shirts at a leading fashion show in Las Vegas last month. This week Izod announced they will rev up a major marketing...
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Fisher racing to sign sponsors

September 17, 2008
Comments(19)
Popular Indy Racing League driver Sarah Fisher is making plans to drive at least 10 races next year. Fisher is currently in negotiations with Dollar General and other unnamed sponsors to get back...
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Despite weather, IMS rings up profit

September 15, 2008
Comments(7)
MotoGP’s open approach to disclosing attendance figures finally gives us a clear view on the revenue generation of an Indianapolis Motor Speedway event. IMS President Tony George and his legion of lieutenants are...
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MotoGP economic impact soaked

September 12, 2008
Comments(3)
Rain is putting a damper on the economic forecast for the first MotoGP motorcycle race held at the Indianapolis Motor Speedway Sunday. The first motorcycle race at the Speedway in 99 years will...
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Don't call her Danica

September 12, 2008
Comments(2)
Ana Beatriz is not out to become the next Danica Patrick. But that doesn’t mean the Brazilian open-wheel racer—who took third in this year’s Indy Lights Series driving for Sam Schmidt Motorsports—isn’t bent...
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Duno tops Danica in laps led

September 9, 2008
Comments(6)
So who led more laps during this Indy Racing League season; Danica Patrick or Milka Duno? Well, if you chose Milka Duno, you are right on. On lap 141 of Sunday’s race at Chicagoland, during...
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IRL's Detroit race shows growth

September 5, 2008
Comments(9)
While the jury is still out on the success of the first unified open-wheel racing season, the organizers of the Detroit Belle Isle Grand Prix last weekend are calling their event a resounding...
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