Speedway/motorsports Blog Posts

IRL TV coverage causes static

June 24, 2008
Comments(19)
The June 22 Indy Racing League race at Iowa earned a 1.2 overnight TV rating, according to New York-based Nielsen Media Co., meaning about 1.2 million households nationwide tuned in to watch the...
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Charlie Daniels to play at Brickyard

June 23, 2008
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Country music legends The Charlie Daniels Band will perform July 27 at Indianapolis Motor Speedway before the Brickyard 400 NASCAR race. Sony BMG Nashville recording artist Craig Morgan will serve as opening act for...
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IRL races into flood-plagued Iowa

June 20, 2008
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Despite flooding which has ravaged the area, officials at the Iowa Speedway—30 miles east of Des Moines—expect the Indy Racing League race there to be sold out Sunday. “Track officials are expecting another strong...
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IRL looks to race into Mexico

June 11, 2008
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Indy Racing League officials were in Mexico City early this week to look at a possible location for a race there, which could be held as early as 2009. It may have to be pushed to 2010, depending on scheduling...
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Air race circuit still eyes Indy

June 5, 2008
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The Detroit Free-Press reported that fans watching last weekend’s Red Bull Air Race World Series along the Detroit River got a “thrill-chill.” The crowd size assembled along the river banks might have thrilled Indianapolis...
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Fisher races to get back on track

June 3, 2008
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Sarah Fisher is speeding ahead with plans to do at least two more Indy Racing League races this season. Despite the defection of two main sponsors and a crash at last month’s Indianapolis 500, Fisher still thinks her team will...
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IRL wins again in Milwaukee

June 2, 2008
Comments(2)
The Indy Racing League is continuing its popularity growth. After a strong month of May in Indianapolis, the IRL saw a 30 percent attendance increase at its race yesterday in Milwaukee, to just more than 30,000. While...
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IRL has new problem, new race

May 29, 2008
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The Indy Racing League has a new problem. Too many cars. Twenty-seven car-driver combos are expected to show up for this weekend’s Milwaukee Mile. The problem is, the short oval only has room for 26...
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There's something about Sarah

May 27, 2008
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People are still fascinated with open-wheel racer Sarah Fisher despite the problems she’s had during the month of May in Indianapolis. Actually, sports marketers think people might be fascinated with her because of the...
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Bottle of milk cool at Indy

May 27, 2008
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College football has the Heisman Trophy, hockey has the Stanley Cup and The Master’s has the green jacket. But none are as cool as the bottle of milk awarded to the winner of...
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Pats fan shown Hoosier hospitality

May 25, 2008
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New Hampshire teen-ager Anna Grant, treated like a villain in the RCA Dome four months ago, is being treated like a queen today at the Indianapolis Motor Speedway. Grant, 14, made news when she...
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Rain doesn't stall Carb Day party

May 23, 2008
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Rain today didn’t dampen attendance at the Indianapolis Motors Speedway. Cars lined up for more than two hours along 16th Street to get in to the famed Brickyard for Carb Day. And crowds did not...
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IRL, Honda sign deal through 2013

May 23, 2008
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Honda and the Indy Racing League officials announced today they have reached a deal to make the Japanese auto maker the engine supplier to the open-wheel racing series through 2013. Honda officials said they still hope IRL officials will bring in...
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Indy 500 teams still lack sponsors

May 23, 2008
Comments(6)
For all the touting of higher television ratings, attendance and series Web site visits, there’s one glaring shortcoming that shows the Indy Racing League still has challenges. Fourteen of the 33 cars that qualified...
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IRL signs 5-year Long Beach deal

May 22, 2008
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Indy Racing League officials today confirmed they have finalized a contract to hold a race in a new, important market next year. The IRL signed a five-year deal with The Grand Prix Association of...
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Little things key to Indy 500 win

May 19, 2008
Comments(2)
They say a picture says a thousand words. This one taken today of the 33 Indy Racing League drivers that qualified for the Indianapolis 500 in New York certainly does. Granted, the drivers were...
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Indy 500 drivers storming N.Y.

May 16, 2008
Comments(2)
The 33 qualifiers for this year’s Indianapolis 500 will race into New York Monday for all-day media blitz that Indy Racing League officials hope will gain international attention. It looks like IRL officials have...
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Rain costing Speedway millions

May 15, 2008
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As the rain falls at the Indianapolis Motor Speedway, the financial losses mount for the famed Brickyard. So far this month, spectators have seen more activity from the IMS track drying crew than by actual racers. Yesterday, 15 Speedway safety vehicles...
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WEDJ to sponsor super Mario

May 15, 2008
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Locally based WEDJ-FM 107.1, also known as Radio Latina, yesterday announced its sponsorship of Mario Dominguez, the driver of the Pacific Coast Motor Sports entry into the this year’s Indianapolis 500. Dominguez, 32, a...
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Speedway signs energy drink deal

May 14, 2008
Comments(2)
After months of rumblings from sports marketers, the Indianapolis Motor Speedway finally announced its category sponsorship deal with Frank’s Energy Drink. Last October, IBJ first reported the deal that was revealed at the Speedway...
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Fisher signs deal with IUPUI

May 14, 2008
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Officials with Sarah Fisher Racing today announced they signed a sponsorship deal with IUPUI, which will aid the team’s effort to qualify for and race in this month’s Indianapolis 500. “The group at IUPUI has become great friends of mine over...
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Fisher finds saviors

May 13, 2008
Comments(5)
While ResQ Pure Power Energy Drink is out as Sarah Fisher’s primary sponsor, there is no shortage of white knights coming to this damsel’s rescue. Yesterday, Bingham Entertainment & Sports Talent, was the first...
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Just Marketing grows local HQ

May 12, 2008
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Just Marketing International, a Zionsville-based motorsports marketing firm, today revealed plans to double the physical footprint of its existing headquarters to more than 31,000 square feet. A ground breaking ceremony tomorrow at 10 a.m. will be attended by Lt. Gov. Becky...
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Signs of growth at Indy 500 quals

May 11, 2008
Comments(2)
While the second day of qualifications was largely washed out, there were strong signs the Indy Racing League is in a growth mode during the first day of qualifications Saturday. There were also...
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Patrick hits Coyne pit crew member

May 9, 2008
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Indy Racing League drivers got in a little more than three hours of practice today before rain started to fall shortly after 3 p.m. at the Indianapolis Motor Speedway. Unfortunately, before the rain hit, a car piloted by Danica Patrick plowed...
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  1. I had read earlier this spring that Noodles & Co was going to open in the Fishers Marketplace (which is SR 37 and 131st St, not 141st St, just FYI). Any word on that? Also, do you happen to know what is being built in Carmel at Pennsylvania and Old Meridian? May just be an office building but I'm not sure.

  2. I'm sorry, but you are flat out wrong. There are few tracks in the world with the history of IMS and probably NO OTHER as widely known and recognized. I don't care what you think about the stat of Indy Car racing, these are pretty hard things to dispute.

  3. Also wondering if there is an update on the Brockway Pub-Danny Boy restaurant/taproom that was planned for the village as well?

  4. Why does the majority get to trample on the rights of the minority? You do realize that banning gay marriage does not rid the world of gay people, right? They are still going to be around and they are still going to continue to exist. The best way to get it all out of the spotlight? LEGALIZE IT! If gay marriage is legal, they will get to stop trying to push for it and you will get to stop seeing it all over the news. Why do Christians get to decide what is moral?? Why do you get to push your religion on others? How would legalizing gay marriage expose their lifestyle to your children? By the way, their lifestyle is going to continue whether gay marriage is legalized or not. It's been legal in Canada for quite a while now and they seem to be doing just fine. What about actual rules handed down by God? What about not working on Sundays? What about obeying your parents? What about adultery? These are in the 10 Commandments, the most important of God's rules. Yet they are all perfectly legal. What about divorce? Only God is allowed to dissolve a marriage so why don't you work hard to get divorce banned? Why do you get to pick and choose the parts of the Bible you care about?

  5. Look at the bright side. With the new Lowe's call center, that means 1000 jobs at $10 bucks an hour. IMS has to be drooling over all that disposable income. If those employees can save all their extra money after bills, in five years they can go to the race LIVE. Can you say attendance boost?

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