Speedway/motorsports Blog Posts

Fisher signs deal with IUPUI

May 14, 2008
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Officials with Sarah Fisher Racing today announced they signed a sponsorship deal with IUPUI, which will aid the team’s effort to qualify for and race in this month’s Indianapolis 500. “The group at IUPUI has become great friends of mine over...
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Fisher finds saviors

May 13, 2008
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While ResQ Pure Power Energy Drink is out as Sarah Fisher’s primary sponsor, there is no shortage of white knights coming to this damsel’s rescue. Yesterday, Bingham Entertainment & Sports Talent, was the first...
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Just Marketing grows local HQ

May 12, 2008
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Just Marketing International, a Zionsville-based motorsports marketing firm, today revealed plans to double the physical footprint of its existing headquarters to more than 31,000 square feet. A ground breaking ceremony tomorrow at 10 a.m. will be attended by Lt. Gov. Becky...
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Signs of growth at Indy 500 quals

May 11, 2008
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While the second day of qualifications was largely washed out, there were strong signs the Indy Racing League is in a growth mode during the first day of qualifications Saturday. There were also...
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Patrick hits Coyne pit crew member

May 9, 2008
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Indy Racing League drivers got in a little more than three hours of practice today before rain started to fall shortly after 3 p.m. at the Indianapolis Motor Speedway. Unfortunately, before the rain hit, a car piloted by Danica Patrick plowed...
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Penske could be Tracy's salvation

May 9, 2008
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May in Indianapolis certainly does create strange bedfellows. Race car driver Paul Tracy’s last chance to run this year’s Indianapolis 500 apparently resides with the captain himself, Roger Penske. Tracy, known by his fans as...
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Patrick, Fisher get sponsor support

May 8, 2008
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The Indianapolis 500 should get a boost from a marketing blitz that GoDaddy.com plans to launch this month. For the second straight year, GoDaddy.com, an Arizona-based Internet domain name registry, will be the presenting...
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Fisher loses sponsor, fights on

May 7, 2008
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As of today, Indy Racing League driver Sarah Fisher has lost her primary sponsor for this year. But she vows to continue her qualifying efforts for this month’s Indianapolis 500. Klint Briney, Sarah Fisher...
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Tracy awaits Indy 500 ride

May 7, 2008
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One of the most well known drivers from the now defunct Champ Car open-wheel race series, Paul Tracy, is still without a ride for this year’s Indianapolis 500. Veteran race team operator Derrick Walker is trying...
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Speedway offers combo event ticket

May 1, 2008
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Race fans can now buy one ticket to see the Indianapolis 500, Brickyard 400 and inaugural Red Bull Indianapolis GP motorcycle race. The Indianapolis Motor Speedway for the first time is offering a general...
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TV ratings up for Sunday's IRL race

April 29, 2008
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The good news for the Indy Racing League keeps rolling in. On the heels of a significant attendance increase at the April 27 race at Kansas Speedway over last year’s event, series officials are now reporting that television ratings also...
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Kansas IRL race near sellout

April 27, 2008
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The effect of Danica Patrick’s victory is being felt from Japan to Kansas. A measurable surge in ticket demand for today’s Indy Racing League’s race near Kansas City, Kansas pushed the event near its...
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Mayweather to green flag Indy 500

April 24, 2008
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Boxer Floyd Mayweather Jr., the WBC welterweight world champion, will drop the green flag on this year’s Indianapolis 500. Mayweather competed on ABC’s hit “Dancing with the Stars” last fall along with two-time Indianapolis...
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Sponsors pump up Danica-mania

April 21, 2008
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Sponsors of Danica Patrick, who became the first woman to win a major open-wheel race with her Indy Racing League victory in Japan Saturday, have been quick to capitalize on the exposure. AirTran Airlines quickly put huge photos of Patrick on...
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Danica victory puts IRL in high gear

April 21, 2008
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Danica Patrick’s life is getting faster by the second. She’s not the only one moving at warp speed, as merchandisers and Indy Racing League officials hustle to capitalize on her historic victory Saturday...
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Long Beach is key IRL market

April 19, 2008
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Despite the upheaval surrounding the 2008 Long Beach Grand Prix, it is still quite a draw in this normally quite California town. That’s good news for Indy Racing League officials, who have their eyes on this historically strong open-wheel racing...
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IRL gains speed in cyber space

April 17, 2008
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The Indy Racing League appears to be hitting on all cylinders. Through the first two races this year, the IRL, which recently unified with Champ Car, is seeing gains in attendance and television ratings. Now, IRL officials are reporting significant gains...
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Sarah Fisher nabs primary sponsor

April 11, 2008
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ResQ Pure Power Energy Drink, a recently launched product, will sponsor Sarah Fisher and Sarah Fisher Racing for this year’s Indianapolis 500. Financial terms of the agreement were not disclosed, but motorsports sources...
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IRL innovation a life saver

April 7, 2008
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NASCAR rookie Michael McDowell owes Indy Racing League leaders—and especially Tony George—a measure of gratitude. If not for research funded by the IRL and George, and led by the University of Nebraska, McDowell, 23,...
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IRL incorporates sponsor in logo

April 3, 2008
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Today, the Indy Racing League officially announced its sponsorship agreement with DirecTV that was first reported on this site March 27. Sources familiar with the multi-year deal said it is worth $3 million...
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Just Marketing signs BMW deal

April 3, 2008
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Officials for locally based Just Marketing International today announced they finalized a deal this week to work with BMW North American motorsports. Financial terms of the deal were not released. Central to the commitment...
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IRL signs major deal with Coke

April 1, 2008
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The Indy Racing League today announced a multi-year agreement with Coca-Cola North America that will make Coca-Cola an official sponsor of the Indy Racing League through 2010. Terms of the category exclusive deal were...
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Danica a hit with kids

March 31, 2008
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While Danica Patrick earned a sixth-place finish in the Indy Racing League season opener at Homestead-Miami Speedway, 2,740 miles away in Los Angeles she was the winner of another contest.  The Andretti Green Racing...
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Unified IRL off to fast start

March 31, 2008
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The early returns are good for the Indy Racing League. Attendance and television ratings at Saturday’s season opener in Miami were up and local media and fans raved about the on-track racing. Although the...
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IRL a step closer to title sponsor

March 27, 2008
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The Indy Racing League late yesterday finalized a deal worth $3 million annually over the next few years that will essentially make DirecTV the series’ presenting sponsor. The California-based satellite television service provider...
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