Speedway/motorsports Blog Posts

Indy trails in sponsor exposure race

March 4, 2008
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Recently released data shows NASCAR’s Daytona 500 is still miles ahead of the Indianapolis 500 in terms of value the race delivers to sponsors. But, with the unification of the Indy Racing League...
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In motorsports, does 1+1=3?

February 28, 2008
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Does Gov. Mitch Daniels’ anointing of auto racing industry veteran Rollie Helmling as the state’s motorsports development director--or the unification of the Indy Racing League and Champ Car--create more motorsports business opportunities here? While state officials say yes, others in...
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Move over Danica

February 27, 2008
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There could be as many as four women drivers in this year’s Indy Racing League season. Danica Patrick and Sarah Fisher already have signed deals to race this year. Yesterday, Venezuelan Milka Duno...
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At last, open-wheel unity!

February 20, 2008
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UPDATE (Feb. 22): Owners of Champ Car and the Indy Racing League completed an agreement in principle today that will unify the sport for 2008, said a statement released at 4:40 p.m. by the Indy Racing League. Several Champ Car...
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Danica look-alikes at LaGuardia

February 20, 2008
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AirTran Airways, a sponsor of Danica Patrick’s, recently announced that passengers at LaGuardia Airport in New York will have the privilege of their own personal pit crew to get through check-in fast, thanks to a hustling team of Danica Patrick...
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Open-wheel deal raises questions

February 19, 2008
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The Indy Racing League series will hold a press conference tomorrow to announce its unification with Champ Car, sources close to the series said. John Griffin, Indy Racing League vice president of public relations, said though the exact timing of...
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A positive spin for IRL defections?

February 18, 2008
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With its season opener six weeks away, the Indy Racing League is getting some preseason exposure from an unlikely source. During the run-up to NASCAR’s biggest race, the Daytona 500, the spotlight shined on two IRL alums vying for the...
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Danica races into SI swimsuit issue

February 12, 2008
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You can’t say Indy Racing League driver Danica Patrick doesn’t make a splash. Patrick can be found gracing the pages of Sports Illustrated’s annual swimsuit issue, which hits...
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Smart strategy or spinning wheels?

February 12, 2008
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While the lights for an Indy Racing League-Champ Car merger appear to be turning green, smoke is apparently pouring from Champ Car’s balance sheet. Two well placed sources confirmed Champ Car will likely file bankruptcy, possibly as early as today. Champ...
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Open-wheel unity talks rolling again

February 8, 2008
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Sources close to the Indy Racing League and Champ Car say both sides have agreed on terms for a merger that will take place this year. Indy Racing League boss Tony George is set to help any Champ Car teams that...
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Sparks fly over unification talks

February 6, 2008
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Two recent revelations left open-wheel racing fans and sponsors wondering if the unification of the Indy Racing League and Champ Car is finally at hand. What is less clear is if unification of North America’s two largest open-wheel racing circuits...
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Deal's dead for race track

February 1, 2008
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The deal to sell O’Reilly Raceway Park in Clermont is dead, and racing insiders said the opportunity to raise the local facility’s profile even higher might have died with it. Some within the racing community felt the suitor, a Santa...
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Fox black flags Danica ad

January 28, 2008
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 Motorsports insiders have been skeptical  about  Danica Patrick’s self-promotion plan ever  since she raced onto the open-wheel scene  more  than five years ago.  From her spread in men’s magazine FHM to her  bad-girl persona, Patrick never has been afraid to shake...
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