Speedway/motorsports Blog Posts

Izod brokers deal to put fan at the head of IndyCar race grid

November 5, 2009
Comments(18)
The IndyCar Series' new title sponsor brokered one wild element in its new deal. They're putting a fan in front of the starting grid of each race.
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Indy Racing League TV viewership down 28 percent

October 29, 2009
Comments(28)
IRL races on Versus garner 59.5 percent fewer viewers than ESPN and ESPN2 attracted in 2008. Viewership on ABC is down 3 percent.
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New NASCAR start times pose difficult dilemma for IRL

October 8, 2009
Comments(36)
New NASCAR start times may cause Indy Racing League to choose between pleasing its TV partner or local promoters.
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Drag racer John Force driven by Dunkin Donuts

October 1, 2009
Comments(4)
John Force is pleased to be growing his Brownsburg facility. He said central Indiana has everything a National Hot Rod Association team could want. But nothing makes him happier than the new Dunkin Donuts there.
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Indy Racing League TV ratings skidding toward season's end

September 25, 2009
Comments(84)
Indy Racing League television ratings on cable channel Versus dipped below average at Japan race. Now open-wheel series' new TV partner is picking up NASCAR programming. So what gives?
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Fisher's sponsors pretty in pink

August 25, 2009
Comments(28)
You can say what you want about Sarah Fisher's ability to drive a race car, but she continues to be one of the most savvy marketers in the Indy Racing League. For a team owner operating on a shoe string budget, she gets more press and attention per penny than any other driver by far.
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IRL caught in TV war

August 24, 2009
Comments(44)
DirecTV officials said over the weekend that if they canâ??t resolve their contract dispute with Comcast-owned Versus cable channel, they will drop the channel which airs Indy Racing League races.
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Sarah Fisher grows race team

August 17, 2009
Comments(37)
Sarah Fisher arrived blind-folded at 10:50 a.m. today at her race shop on the city’s west side. But she wasn’t being kidnapped and dragged to work. Fisher’s own team put blinders on her...
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IRL TV ratings plugging along

August 13, 2009
Comments(57)
The national TV ratings for the Indy Racing League’s Mid-Ohio race, according to New York-based Nielsen Media Research, was .2, meaning 233,00 TV households nationwide watched the road race which aired on...
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IRL TV ratings down in Kentucky

August 7, 2009
Comments(75)
The Meijer Indy 300 at Kentucky Speedway earned a .14 national television rating, according to Nielsen Media Research. The rating means 165,000 TV households nationwide watched the race which aired on Versus cable...
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IRL title sponsor hunt heats up

August 6, 2009
Comments(19)
Terry Angstadt, president of the Indy Racing League’s commercial division, admits the search for a series title sponsor has been up and down. “It’s been a bit schizophrenic,” he told IBJ recently. The heat...
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IRL ratings inching up or stalling?

August 3, 2009
Comments(56)
If Indy Racing League promos aired during the Tour de France helped the open-wheel racing series’ TV ratings, it was minimal. On the heels of the most watched Tour in four years, the...
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Eddie Gossage pans push to pass

July 30, 2009
Comments(25)
The Indy Racing League’s push-to-pass initiative is being met with mixed reviews. Some team officials said the bigger teams with the ability to study the push to pass and other technical changes announced this...
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2010 IRL schedule takes shape

July 29, 2009
Comments(22)
The Indy Racing League is expected to unveil its 2010 schedule as early as this weekend, but a few interesting tidbits have already leaked out. It looks like an 18- to 20-race slate next...
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Allstate ends Brickyard 400 deal

July 27, 2009
Comments(39)
Officials for Allstate today announced they are ending their sponsorship of the Brickyard 400 NASCAR race after five years. The timing comes after a 20 percent attendance drop from last year, though Allstate officials...
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Economy biting into IRL future

July 24, 2009
Comments(39)
I know new Indy Racing League boss Jeffrey Belskus can count to 16. By all accounts, the former chief financial officer is an accounting whiz. So he should realize he has a problem. This...
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Lance, Danica effect may rev IRL

July 23, 2009
Comments(29)
Lance Armstrong might not be having the Tour de France he hoped for, but the folks at Versus and the Indy Racing League aren’t complaining. Heading into the final three stages at this year’s...
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IRL TV ratings gaining speed

July 17, 2009
Comments(83)
Indy Racing League TV ratings aren’t exactly burning rubber, but they are accelerating. Sunday’s race at Toronto, which started at 1 p.m., earned a 1.0 rating, which equates to 1.1 million television households nationwide,...
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Danica's next move her biggest

July 15, 2009
Comments(34)
A Danica Patrick-Tony Stewart partnership. How long before some kind of volcanic reaction? It’s enough to make the media salivate. Sponsors are already chomping at the bit. It’s true, Patrick was in the land...
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IRL planting roots in Toronto

July 13, 2009
Comments(30)
Toronto has long been one of the biggest markets for open-wheel racing in North America. Last year marked the first time in 22 years there was no open-wheel event there. Even after what some...
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Tony George breaks silence

July 10, 2009
Comments(10)
Tony George broke his silence today—sort of. In a carefully crafted statement on Vision Racing’s Web site, George explained why he declined to retain the position of Indy Racing League CEO after the board...
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IRL TV ratings: Glass half full?

July 9, 2009
Comments(17)
The national TV rating for Watkins Glen was up compared to other Indy Racing League races this year on ABC (not including Indianapolis). But the local audience was down. The Camping World Grand Prix...
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Tony Stewart boosts Brickyard 400

July 8, 2009
Comments(13)
The Indianapolis Motor Speedway today got a strong endorsement for this month’s Brickyard 400 NASCAR race from the person whose opinion might matter most. Tony Stewart, who was at the Speedway this morning for...
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Lance Armstrong boosting IRL

July 6, 2009
Comments(24)
Lance Armstrong could give the Indy Racing League a big boost this month. Versus is the TV home of the Tour de France in the U.S. And when Armstrong rides the three-week-long race, the...
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IRL TV ratings lagging at Richmond

July 2, 2009
Comments(17)
Saturday’s Indy Racing League race—the SunTrust Indy Challenge—posted the second worst national TV rating...
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