Speedway/motorsports Blog Posts

Indy Racing League loses key cog in Tony Cotman

January 11, 2010
Comments(12)
At a critical time for series, Indy Racing League VP of Competition Tony Cotman is leaving his full-time post with the open-wheel circuit to start his own track design firm.
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Indy Racing League going in reverse for first time

January 7, 2010
Comments(20)
Indy Racing League cars will be outfitted with a new gear, this one allowing them to go backwards. It will help teams that wipe out on road courses and take pressure off tracks' safety crews.
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New purveyor of tasty treats racing to famed Brickyard

January 7, 2010
Comments(17)
Indianapolis Motor Speedway President Jeff Belskus continues to overhaul business practices at 16th and Georgetown. He is negotiating with a food service provider for the famed track and considering changes at the Brickyard Crossing Golf Resort.
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Danica, Earnhardt Jr. to pair in ad campaigns

December 22, 2009
Comments(8)
Danica Patrick's representatives at IMG are looking to pair her in ad campaigns with Dale Earnhardt Jr., and possibly Indianapolis Colts quarterback Peyton Manning.
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Speedway, CIB leaders travel parallel paths

December 21, 2009
Comments(0)
Indianapolis Motor Speedway boss Jeff Belskus' actions might offer a glimpse of what the Capital Improvement Board's new chief, Ann Lathrop, will do with Pacers, IUPUI and other challenges.
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For Indianapolis Motor Speedway's Jeff Belskus, it cuts like a knife

December 16, 2009
Comments(95)
New Brickyard boss may realize that the cost of financing the Indy Racing League is outstripping the shrinking profits of the Indianapolis Motor Speedway.
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Indy Racing League considers radical wingless chassis formula

December 11, 2009
Comments(24)
For the first time in almost five decades a wingless race car may be returning to the Indianapolis Motor Speedway as the Indy Racing League seriously ponders bold, new changes to its chassis formula for 2012.
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Peyton Manning's manager piloting Danica Patrick's entry into NASCAR

December 8, 2009
Comments(8)
A familiar face is leading Danica Patrick's charge into NASCAR. But it could be a bumpy ride.
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Danica Patrick grabs steering wheel of her own career

December 1, 2009
Comments(10)
Danica Patrick is taking control of her own career path, while her dad, T.J., takes a back seat. But her proclamation that she wants to partner with Pepsi might be a major misstep.
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Out with the old at IRL, in with the new at IMS

November 23, 2009
Comments(15)
On same day Indianapolis Motor Speedway hires its first ever chief information officer, the Indy Racing League loses its vice president of public relations. It truly has become a season of change at 16th and Georgetown.
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Speedway CEO about to get down and dirty

November 17, 2009
Comments(36)
Indianapolis Motor Speedway boss Jeff Belskus has some huge decisions to make. He's already shown he's not afraid to get his hands dirty making the tough calls. So what's next?
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Sarah Fisher is a success story IndyCar should cheer

November 10, 2009
Comments(15)
Izod IndyCar driver Sarah Fisher shows how taking a hammer to work every day is better used to build yourself up, not tear others down. AAA signs with popular driver for two more years.
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Izod signs deal despite Tony George's dismissal

November 6, 2009
Comments(32)
Izod officials said they signed their title sponsorship deal despite the fact that the series' iconic leader Tony George was shown the door during negotiations.
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Izod brokers deal to put fan at the head of IndyCar race grid

November 5, 2009
Comments(18)
The IndyCar Series' new title sponsor brokered one wild element in its new deal. They're putting a fan in front of the starting grid of each race.
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Indy Racing League TV viewership down 28 percent

October 29, 2009
Comments(28)
IRL races on Versus garner 59.5 percent fewer viewers than ESPN and ESPN2 attracted in 2008. Viewership on ABC is down 3 percent.
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New NASCAR start times pose difficult dilemma for IRL

October 8, 2009
Comments(36)
New NASCAR start times may cause Indy Racing League to choose between pleasing its TV partner or local promoters.
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Drag racer John Force driven by Dunkin Donuts

October 1, 2009
Comments(4)
John Force is pleased to be growing his Brownsburg facility. He said central Indiana has everything a National Hot Rod Association team could want. But nothing makes him happier than the new Dunkin Donuts there.
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Indy Racing League TV ratings skidding toward season's end

September 25, 2009
Comments(84)
Indy Racing League television ratings on cable channel Versus dipped below average at Japan race. Now open-wheel series' new TV partner is picking up NASCAR programming. So what gives?
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Fisher's sponsors pretty in pink

August 25, 2009
Comments(28)
You can say what you want about Sarah Fisher's ability to drive a race car, but she continues to be one of the most savvy marketers in the Indy Racing League. For a team owner operating on a shoe string budget, she gets more press and attention per penny than any other driver by far.
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IRL caught in TV war

August 24, 2009
Comments(44)
DirecTV officials said over the weekend that if they canâ??t resolve their contract dispute with Comcast-owned Versus cable channel, they will drop the channel which airs Indy Racing League races.
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Sarah Fisher grows race team

August 17, 2009
Comments(37)
Sarah Fisher arrived blind-folded at 10:50 a.m. today at her race shop on the city’s west side. But she wasn’t being kidnapped and dragged to work. Fisher’s own team put blinders on her...
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IRL TV ratings plugging along

August 13, 2009
Comments(57)
The national TV ratings for the Indy Racing League’s Mid-Ohio race, according to New York-based Nielsen Media Research, was .2, meaning 233,00 TV households nationwide watched the road race which aired on...
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IRL TV ratings down in Kentucky

August 7, 2009
Comments(75)
The Meijer Indy 300 at Kentucky Speedway earned a .14 national television rating, according to Nielsen Media Research. The rating means 165,000 TV households nationwide watched the race which aired on Versus cable...
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IRL title sponsor hunt heats up

August 6, 2009
Comments(19)
Terry Angstadt, president of the Indy Racing League’s commercial division, admits the search for a series title sponsor has been up and down. “It’s been a bit schizophrenic,” he told IBJ recently. The heat...
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IRL ratings inching up or stalling?

August 3, 2009
Comments(56)
If Indy Racing League promos aired during the Tour de France helped the open-wheel racing series’ TV ratings, it was minimal. On the heels of the most watched Tour in four years, the...
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  1. I took Bruce's comments to highlight a glaring issue when it comes to a state's image, and therefore its overall branding. An example is Michigan vs. Indiana. Michigan has done an excellent job of following through on its branding strategy around "Pure Michigan", even down to the detail of the rest stops. Since a state's branding is often targeted to visitors, it makes sense that rest stops, being that point of first impression, should be significant. It is clear that Indiana doesn't care as much about the impression it gives visitors even though our branding as the Crossroads of America does place importance on travel. Bruce's point is quite logical and accurate.

  2. I appreciated the article. I guess I have become so accustomed to making my "pit stops" at places where I can ALSO get gasoline and something hot to eat, that I hardly even notice public rest stops anymore. That said, I do concur with the rationale that our rest stops (if we are to have them at all) can and should be both fiscally-responsible AND designed to make a positive impression about our state.

  3. I don't know about the rest of you but I only stop at these places for one reason, and it's not to picnic. I move trucks for dealers and have been to rest areas in most all 48 lower states. Some of ours need upgrading no doubt. Many states rest areas are much worse than ours. In the rest area on I-70 just past Richmond truckers have to hike about a quarter of a mile. When I stop I;m generally in a bit of a hurry. Convenience,not beauty, is a primary concern.

  4. Community Hospital is the only system to not have layoffs? That is not true. Because I was one of the people who was laid off from East. And all of the LPN's have been laid off. Just because their layoffs were not announced or done all together does not mean people did not lose their jobs. They cherry-picked people from departments one by one. But you add them all up and it's several hundred. And East has had a dramatic drop I in patient beds from 800 to around 125. I know because I worked there for 30 years.

  5. I have obtained my 6 gallon badge for my donation of A Positive blood. I'm sorry to hear that my donation was nothing but a profit center for the Indiana Blood Center.

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