Uncategorized Blog Posts

Ex-DEI chief runs on new track

February 23, 2009
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The message to locally based USA Track & Field was clear. Downsize or risk losing financial support from the U.S. Olympic Committee. So USATF boss Doug Logan last week announced the board would...
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Sports marketers eye Oden's return

November 12, 2008
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Tonight is a big night for Greg Oden. It marks his return after an ankle injury during the season opener. But Portland Trailblazers owners, coaches and fans won’t be the only ones with...
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Super Bowl ads selling fast

November 5, 2008
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NBC has sold almost 90 percent of its advertising inventory for Super Bowl XLIII, which leaves only about 7 of 67 in-game spots remaining, according to network officials. That leaves an astoundingly low number...
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Brand, Manning have influence

October 8, 2008
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Mirror mirror on the wall … who’s the most influential of them all? Business Week attempts to answer that question in this week’s issue with an in-depth look at the 100 most influential people...
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USATF putting customers first

August 29, 2008
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The USA Track & Field headquarters in downtown Indianapolis is taking a cue from Wendy’s restaurants. They’re staying open late. USATF’s new CEO Doug Logan said this is the first step in creating a...
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Fever pumps up attendance

August 28, 2008
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The Indiana Fever re-start their season tonight with the hope of cranking up the team’s attendance even more than it has already elevated this year. Through 13 homes games, the local WNBA team has...
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NBC wins, Oprah seeks Olympians

August 25, 2008
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This year’s Summer Olympics turned out to be a winner for NBC. Through Saturday night, NBC was averaging a 16.2 rating—meaning about 27.7 million viewers tuned in for its prime time coverage. Nationally, 28 percent of households on average tuned...
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Will JMV drive over to The Fan?

August 19, 2008
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A couple things became clear from reader feedback I’ve been getting about a story I wrote regarding dueling sports/talk radio stations for this week’s print edition of the Indianapolis Business Journal. First, fans of WNDE-AM 1260 are much more...
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Local firm boosts USA Gymnastics

August 15, 2008
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Local marketing firm Three-Sixty Group created an unprecedented ad campaign for USA Gymnastics, aimed at capitalizing on this month’s Olympics. The campaign debuts today with an eight-page insert in USA Today. USA Gymnastics...
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Olympics scoring record viewership

August 11, 2008
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The medallists aren’t the only ones smiling at the Beijing Olympics. Officials for NBC are absolutely giddy. After two nights of coverage, NBC is averaging a 16.2 rating and 30 percent U.S. audience...
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Tour victory rolls out of Speedway

July 31, 2008
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Carlos Sastre’s Tour de France victory was cemented in Paris July 27, but the wheels that carried him to victory were made in Speedway. While Zipp Speed Weaponry has been providing high-end bicycle wheels...
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Horizon League hunts sponsors

June 4, 2008
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The Horizon League and Nelligan Sports Marketing Inc. announced that they have agreed to a long-term extension to their partnership agreement that continues the New Jersey-based company’s exclusive rights to manage the Horizon League’s corporate sponsorship and marketing rights. “We are...
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Big Ten shoots for corporate deals

May 29, 2008
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The Big Ten Conference recently hired Dallas-based Learfield Sports to bring in more revenue from sponsorships, hospitality and other corporate initiatives. Big Ten and Learfield Sports officials announced they have signed a pact where Learfield will develop an exclusive corporate partner...
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Roller Girls seek perfect attendance

May 14, 2008
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The Naptown Roller Girls expect their fourth straight sell-out May 17 in the 4,000-seat Toyota Blue Ribbon Pavilion at the Indiana State Fairground. That will make four for four in sell-outs this year,...
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Athletes back presidential hopefuls

May 6, 2008
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Today’s Indiana primary elections, the first one in recent memory that has meant much to a presidential race, has brought together some strange bedfellows. While Indy Racing League driver Sarah Fisher spent yesterday campaigning for Democratic presidential hopeful Hillary Clinton,...
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Craze runs past Mini-Marathon

May 5, 2008
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The Indianapolis 500 Festival Mini-Marathon is over, but the running craze in central Indiana is clearly not. Organizers for the inaugural running of the Geist Half Marathon and 5K May 17 announced today the...
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USATF speeds up CEO search

May 1, 2008
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Its athletes may be fast, but when it comes to finding and hiring a new CEO, Indianapolis-based USA Track & Field is anything but speedy. Maybe that’s because the organization has only had...
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MainGate signs deal with Rams

April 23, 2008
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Indianapolis-based MainGate Inc. today announced it has signed an exclusive three-year deal to be the on-line merchandiser for the National Football League’s St. Louis Rams. Though terms of the deal were not disclosed,...
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Pathfinder banquet features Kellog

April 22, 2008
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Clark Kellogg will serve as the master of ceremonies for the 2008 Pathfinder Awards Banquet June 29 at Conseco Fieldhouse. The Pathfinder Awards are presented annually to individuals for their contributions and dedication...
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Oden makes move for spotlight

April 11, 2008
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As a senior at Lawrence North High School, Greg Oden was the most televised high school player since LeBron James. And he hoped to be a small screen star after he became a...
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NCAA tickets trading like stocks

April 4, 2008
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Day traders have infiltrated the sports ticket market. Interest in Yoonew.com, an electronic ticket exchange where fans can trade sports tickets like stocks, is growing in popularity nationwide. The site gets a significant...
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Roller Girls gain cult following

March 24, 2008
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The Naptown Roller Girls are proving so popular, the locally-based team is looking for a bigger venue. In only its second season playing at the State Fairgrounds’ Toyota Blue Ribbon Pavilion, the team’s...
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Youth basketball = big business

March 20, 2008
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It seems there are many people and businesses these days fighting to get a piece of youth basketball. Talks between the NCAA and NBA started heating up last month about forming a coalition to launch co-branded youth basketball leagues and...
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Let the Madness begin

March 19, 2008
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The Madness this March is going to be a little crazier than usual. Due to advances in high-speed wireless technology, more people than ever will spend time at work paying attention to the...
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Robin Williams puts Roark in orbit

March 5, 2008
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Brownsburg-based Roark Custom Titanium Bicycles got a big marketing boost from a man from outer space--figuratively and literally. In its annual buyer’s guide published last month, VeloNews, one of the nation’s largest cycling...
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