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Sarah Fisher nabs primary sponsor

April 11, 2008
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ResQ Pure Power Energy Drink, a recently launched product, will sponsor Sarah Fisher and Sarah Fisher Racing for this year’s Indianapolis 500. Financial terms of the agreement were not disclosed, but motorsports sources...
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Gordon hangs with notorious agent

April 10, 2008
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Many Indiana University fans probably wondered why the man sitting next to Eric Gordon at Monday’s press conference looked familiar. Gordon told the world he was leaving IU for the NBA while sitting...
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ATP branding plan nets criticism

April 10, 2008
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The ATP is considering placing its name across the nets at all of its tournaments, a groundbreaking move that is drawing criticism from tournament promoters. As a test, the men’s tennis circuit placed its...
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Indians ink deal with MLB Pirates

April 9, 2008
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The Indianapolis Indians announced today they have signed a four-year extension on their player development contract with the Pittsburgh Pirates. The new agreement runs through the 2012 season. Indianapolis posted a 224-205 regular-season mark during...
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Pacers near 22-year attendance low

April 9, 2008
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The Indiana Pacers are in two races: one to make the playoffs and the other to keep their average home attendance above 12,000. Last night against the Atlanta Hawks--arguably their biggest game of the...
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Fife to lobby Crean for IU match-up

April 8, 2008
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Indiana-Purdue Fort Wayne officials have been trying to schedule a game with Indiana University for the last three years. Putting IU on the schedule would be an important recruiting tool, bring immediate marketing...
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Walsh expected to fire Isiah

April 8, 2008
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Donnie Walsh has spent the last few days in Indianapolis cleaning out his Conseco Fieldhouse office and gathering his belongings to head back to New York where he will begin his post this...
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NCAA, NBA unveils youth hoops pact

April 7, 2008
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The NCAA and National Basketball Association announced today from the site of this year’s Final Four in San Antonio that they are going in business together. As reported in the March 17 Indianapolis Business...
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IRL innovation a life saver

April 7, 2008
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NASCAR rookie Michael McDowell owes Indy Racing League leaders—and especially Tony George—a measure of gratitude. If not for research funded by the IRL and George, and led by the University of Nebraska, McDowell, 23,...
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NCAA tickets trading like stocks

April 4, 2008
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Day traders have infiltrated the sports ticket market. Interest in Yoonew.com, an electronic ticket exchange where fans can trade sports tickets like stocks, is growing in popularity nationwide. The site gets a significant...
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Pacers eye Gordon status

April 4, 2008
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Indiana University freshman Eric Gordon this afternoon is expected to declare himself eligible for the National Basketball Association draft. Whether he could use another year of college seasoning or not, NBA teams are...
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Indians hitting on-line home run

April 4, 2008
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The Indianapolis Indians might be a minor league professional sports team, but the AAA franchise’s Web site is a major league success, team officials said. The Indians are the first local professional sports...
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IRL incorporates sponsor in logo

April 3, 2008
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Today, the Indy Racing League officially announced its sponsorship agreement with DirecTV that was first reported on this site March 27. Sources familiar with the multi-year deal said it is worth $3 million...
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Crean reaches out to Knight

April 3, 2008
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Indiana University’s new men’s basketball coach proved at Marquette he can win games. Now he is proving to be a savvy marketer. Yesterday, during his introductory press conference, Crean lauded and reached out...
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Just Marketing signs BMW deal

April 3, 2008
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Officials for locally based Just Marketing International today announced they finalized a deal this week to work with BMW North American motorsports. Financial terms of the deal were not released. Central to the commitment...
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Crean's staff has Sampson ties

April 2, 2008
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If Indiana University officials sought a clean break from former men’s basketball coach Kelvin Sampson, their hire of Marquette’s Tom Crean failed to do so. Two of Crean’s four assistant coaches have a...
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Who is minding Pacers business?

April 2, 2008
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With former Indiana Pacers CEO Donnie Walsh, 67, set to be introduced as the New York Knicks president today at 1 p.m., several questions loom large for the Pacers front office. While the Pacers...
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Surprise: IU picks Crean

April 1, 2008
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Shortly after 4 p.m. today, ESPN reported that Indiana University is preparing to sign Marquette's Tom Crean, 41, as the school's next men's basketball coach. Sources close to the IU coaching search this morning did not mentioned Crean as one of...
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IU down to final four?

April 1, 2008
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As the NCAA hoops tournament heads down the home stretch, Indiana University appears to have its own final four—for its vacant men’s basketball coaching job. But there are a few Cinderellas that could...
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IRL signs major deal with Coke

April 1, 2008
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The Indy Racing League today announced a multi-year agreement with Coca-Cola North America that will make Coca-Cola an official sponsor of the Indy Racing League through 2010. Terms of the category exclusive deal were...
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Danica a hit with kids

March 31, 2008
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While Danica Patrick earned a sixth-place finish in the Indy Racing League season opener at Homestead-Miami Speedway, 2,740 miles away in Los Angeles she was the winner of another contest.  The Andretti Green Racing...
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Unified IRL off to fast start

March 31, 2008
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The early returns are good for the Indy Racing League. Attendance and television ratings at Saturday’s season opener in Miami were up and local media and fans raved about the on-track racing. Although the...
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Pacers' O'Brien: Stay in school

March 28, 2008
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Indiana Pacers Coach Jim O’Brien said yesterday during his show on WFNI-1070 AM that he thinks players interested in entering the National Basketball Association draft should be required to wait two years after...
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IRL a step closer to title sponsor

March 27, 2008
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The Indy Racing League late yesterday finalized a deal worth $3 million annually over the next few years that will essentially make DirecTV the series’ presenting sponsor. The California-based satellite television service provider...
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Colts ask fans to design team logo

March 26, 2008
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The Indianapolis Colts are inviting fans to create a logo of a horse that is “unique, versatile and fun” for the team’s Design a Horse contest. The Colts will use the winning design...
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