Recent Blog Posts

Glass has IU standing among college sports Goliaths

June 12, 2013
Comments(10)
If college sports truly is the marketing tool, the so-called front porch to the larger university that sports marketers say it is, Indiana University has quite an opportunity within its grasp. Not to mention some serious scholarship cash.
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NASCAR boldly predicting better racing, more passing at Brickyard 400

June 5, 2013
Comments(3)
NASCAR leaders are meeting with Indy media this week to trumpet the new "racey" Gen-6 car and the end of the processional parade at the Brickyard 400. Message to fans: Expect faster cars and more passing.
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Critical and potentially expensive off-season decisions loom for Pacers

June 4, 2013
Comments(3)
"I'm looking forward to seeing what this team looks like in three months,” Pacers forward David West told reporters following Monday night’s game-seven loss at Miami. So are myriad Pacers fans.
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Indy 500 drivers' failure to mention sponsors inexcusable

May 30, 2013
Comments(116)
During his post-race interview, Indy 500 winner Tony Kanaan mentioned his dad, son, Alex Zanardi, and a woman who returned a good-luck medal he gave her nine years ago. All very nice, but those aren’t the people who pay the bills.
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Wilkerson wants 1976 IU team remembered for more than winning games

May 29, 2013
Comments(3)
The death of his brother and a message from God inspired former IU basketball star Bobby Wilkerson to start a venture commemorating the last undefeated men's NCAA Division I basketball team.
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Miles headed for crash with penny-pinching IndyCar team owners?

May 24, 2013
Comments(31)
Mark Miles is talking this week about significant changes and speed records at the Indianapolis Motor Speedway. It's the same talk that was coming from Randy Bernard one year ago. Then Bernard was fired.
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IU, Purdue sign strange chicken sponsorship deals

May 23, 2013
Comments(7)
IU and Purdue sports fans next season will get bombarded with marketing messages from Zaxby’s. The deal is a bit odd given there are no Zaxby's anywhere near West Lafayette, Bloomington or Indianapolis.
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Speedway sells $3 million in new Indy 500 sponsorships

May 22, 2013
Comments(7)
By creating new sponsorship categories and filling vacated ones, the Indianapolis Motor Speedway has brought on 23 new sponsors this month. Teams, too, are bringing on new corporate partners.
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Home playoff games could help Pacers turn a profit

May 15, 2013
Comments(7)

As the Indiana Pacers draw within one win of their first Eastern Conference final since 2004, the team also draws closer to profitability. So far, the Pacers have hosted five home playoff games. That equates to a significant revenue bump over a non-playoff team.

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Pacers fans thump Knicks boosters in TV ratings

May 8, 2013
Comments(6)
Pacers postseason TV ratings are up across the board over last year. The draw of the Pacers-Knicks playoff series was strong enough Sunday to steer a strong NASCAR fan base away from the race over to NBA Playoffs.
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There's good reason for Pacers fans to love Knicks

May 6, 2013
Comments(5)
Every hero needs a villain. And the Knicks have always been the perfect villain to galvanize the Pacers' fan base. The big-city Knicks are the bad guys again this year at a crucial time for the Pacers in Indianapolis.
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Sports broadcast veteran takes helm at 1070 The Fan

May 3, 2013
Comments(7)
Greg Rakestraw beat out numerous outsiders for his new job. Now there won't be anything that goes over the air at Emmis-owned WFNI-AM 1070 he won't be involved in, said company executives.
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Super Bowl guru wants BioCrossroads-type effort for Indy sports

May 1, 2013
Comments(7)
Indiana Sports Corp. CEO Allison Melangton is challenging local sports industry leaders to "think boldly" and help Indianapolis become an international sports mecca.
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Big Easy writer says Indy should drop '18 Super Bowl bid

April 30, 2013
Comments(17)
Within three weeks, Indianapolis should know whom it faces in its bid to host the 2018 Super Bowl. The bidding for the next three Super Bowls is bound to be competitive. And a little ugly.
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Time for IndyCar Series to prove it can market drivers

April 25, 2013
Comments(32)
Conor Daly and Takuma Sato provide the struggling IndyCar Series with prime opportunities to improve its brand awareness and TV ratings. But driver promotion has never been the series' strong suit. It's time to turn that around.
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Manti Te'o could find perfect home with Colts

April 24, 2013
Comments(7)
All the noise about his fake girlfriend and slow 40-yard dash time have made football fans forget how good Manti Te'o was over an extended period in South Bend.
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IndyCar getting one thing it needs even more than American stars

April 22, 2013
Comments(27)
He’s not as American as apple pie, but Takuma Sato adds something to the IndyCar Series it has been sorely lacking in recent years.
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Lack of prime-time home games stuns Colts sponsor

April 19, 2013
Comments(12)
Lucas Oil CEO Forrest Lucas can't understand how the Andrew Luck-led Indianapolis Colts got only one prime-time home game on the team's 2013 schedule. All the early games, he said, kills West Coast exposure.
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Audi's entrance into IndyCar could cut both ways

April 17, 2013
Comments(32)
While the addition of a new engine maker could significantly muscle-up the IndyCar Series’ global marketing, it also has some series insiders worried the move could trigger an engine arms race and price some suppliers, teams and drivers right out of the paddock.
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Indians' Schumacher, former IU football coach join elite group

April 11, 2013
Comments(0)
Indians Chairman Max Schumacher is the first baseball representative and Bill Mallory becomes the second IU football coach to win the Thomas A. Brady Lifetime Achievement Award. Colts Coach Chuck Pagano is headlining the ceremony.
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The sooner Oladipo bolts Bloomington, the better for IU

April 10, 2013
Comments(10)
Victor Oladipo, more than any player over the last decade and certainly during Crean’s tenure in Bloomington, is the guy who could return IU to national prominence—more than he already has—and make Crean a rock star with recruits—more than he already is.
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Head-turning Hot Wheels cars hit streets to promote Indy 500

April 8, 2013
Comments(44)
For the first time, Indianapolis residents could see street-legal, full-size Hot Wheels cars zipping around their neighborhood. And if consumers like the cars, they can fulfill a childhood fantasy and buy their own.
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Alford's journey back to IU may wind through Westwood

April 3, 2013
Comments(18)
I couldn't help but wonder if part of the reason Alford left his comfortable job at New Mexico for the troubled waters of UCLA didn't have more to do with his desire to get back to his roots in Bloomington than his ambition to become the next Wizard of Westwood.
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Local ad execs helped launch Florida Gulf Coast odyssey

March 29, 2013
Comment(1)
Before anyone in Florida, much less across the United States, knew who this year's NCAA Cinderella story was, Borshoff's Jeff Morris and Mark LeClerc crafted an ad campaign touting the small Fort Myers Beach college and its basketball program.
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Can Indy's big-league efforts outrun small-town image?

March 27, 2013
Comments(42)
It seems no matter how much Indianapolis postures itself as a major-league city, there are those who will never consider it anything more than a few high-rises amid a sea of cornfields tended to by a bunch of hayseeds.
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  1. How much you wanna bet, that 70% of the jobs created there (after construction) are minimum wage? And Harvey is correct, the vast majority of residents in this project will drive to their jobs, and to think otherwise, is like Harvey says, a pipe dream. Someone working at a restaurant or retail store will not be able to afford living there. What ever happened to people who wanted to build buildings, paying for it themselves? Not a fan of these tax deals.

  2. Uh, no GeorgeP. The project is supposed to bring on 1,000 jobs and those people along with the people that will be living in the new residential will be driving to their jobs. The walkable stuff is a pipe dream. Besides, walkable is defined as having all daily necessities within 1/2 mile. That's not the case here. Never will be.

  3. Brad is on to something there. The merger of the Formula E and IndyCar Series would give IndyCar access to International markets and Formula E access the Indianapolis 500, not to mention some other events in the USA. Maybe after 2016 but before the new Dallara is rolled out for 2018. This give IndyCar two more seasons to run the DW12 and Formula E to get charged up, pun intended. Then shock the racing world, pun intended, but making the 101st Indianapolis 500 a stellar, groundbreaking event: The first all-electric Indy 500, and use that platform to promote the future of the sport.

  4. No, HarveyF, the exact opposite. Greater density and closeness to retail and everyday necessities reduces traffic. When one has to drive miles for necessities, all those cars are on the roads for many miles. When reasonable density is built, low rise in this case, in the middle of a thriving retail area, one has to drive far less, actually reducing the number of cars on the road.

  5. The Indy Star announced today the appointment of a new Beverage Reporter! So instead of insightful reports on Indy pro sports and Indiana college teams, you now get to read stories about the 432nd new brewery open or some obscure Hoosier winery winning a county fair blue ribbon. Yep, that's the coverage we Star readers crave. Not.

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