Pacers officials are formulating an ad campaign to highlight a new style of play and players, preparing to replace the Roy Hibbert-themed Area 55 and sign a multi-year pact for a new naming rights deal. The up-tempo era has begun.
Pacers' all-star forward Paul George is featured in three new TV ads this month. CAA Sports, which represents George, said not a single prospective or current sponsor backed away from George after a serious leg injury in August.
Logistical challenges for a deal that involves designing, manufacturing and delivering a unique item for each of 41 homes games for all 30 NBA teams will be huge for MainGate. The potential windfall is even greater. Purdue star Brian Cardinal will lead the initiative.