Although the Pacers have beaten expectations through 14 games and are sitting in position to contend for a top playoff spot in the Eastern Conference, tickets for its games on the secondary market are still fetching some of the lowest prices in the NBA.
Indianapolis microbrewery Tow Yard Brewing Co. and Denver-based Factotum Brewhouse are partnering to make a Peyton Manning-themed beer—named Oatmaha—ahead of this Sunday’s Broncos-Colts clash at Lucas Oil Stadium.
Hickory merchandise has been sold and shipped to fans in 41 states and seven countries as the Indiana Pacer's merchandise sales surged 55 percent in August compared to the same period a year ago. Team officials think sales could get even hotter.
Pacers officials are formulating an ad campaign to highlight a new style of play and players, preparing to replace the Roy Hibbert-themed Area 55 and sign a multi-year pact for a new naming rights deal. The up-tempo era has begun.